Helium 10
All-in-one Amazon seller suite for research, listings, ads and profits
Our verdict
Second of our top three Amazon seller tools
For: Sellers still looking for a product to launch
Helium 10 covers product research with Black Box and Xray, keyword research with Cerebro and Magnet, an AI listing builder, rank tracking, profits, inventory, review requests and FBA refund claims, and reaches Walmart and TikTok Shop too. A free account with limited uses of each tool has no end date, and Platinum, for up to $100K a year in sales, is $99 a month billed annually ($129 monthly). It is second because Platinum is mostly research, with 20 tracked ASINs and 40 inventory SKUs, while ad automation and profit and loss reports need Diamond at $279 a month. It runs on the web and a Chrome extension only.
See all three and how we rankHelium 10 report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for the broadest all-in-one Amazon seller suite
Helium 10 tries to do the lot for Amazon sellers: product and keyword research, AI listings, rank tracking, profits, inventory, refunds and, on Diamond, ad automation and an AI agent. It reaches Walmart and TikTok Shop too. The catch is that the best of it sits on Diamond at $279 a month, and Platinum at $99 is mostly research.
Who Helium 10 is for
- Great if you're launching private label products and want research to profits in one account
- Handy when you're branching out from Amazon to Walmart or TikTok Shop
- Good for growing brands that want ad automation next to their research
Who Helium 10 is not for
- Pricey if you want ads automation or profit and loss reports, which start on Diamond at $279
- Skip it if all you need is a profit dashboard, as sellerboard starts at $15
- Tight if you track lots of products on Platinum, with 20 tracked ASINs and 40 inventory SKUs
Why Helium 10 gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyPlatinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279.
- CFree plan and trialA free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store.
- BFeaturesBlack Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond.
- CEase of useNo rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works.
- BPlatforms and integrationsWeb and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data.
What these grades rest on. Graded from this listing, whose facts were read from Helium 10's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Helium 10? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/helium-10#review"><img src="https://toolgpa.com/badge/helium-10.svg" alt="Helium 10: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Helium 10 stands among Amazon seller tools
Helium 10's GPA of 2.4 is higher than 11 of the 16 other Amazon seller tools we grade, and level with 2.
It stands best on features (B, above 15 of 16) and worst on ease of use (C, above 0).
Its paid plans start at $99 a month, against a middle price of $29 for the category: 9 of the 12 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 17 Amazon seller tools we grade, cut by the letter each got. Helium 10’s own letter is outlined.
- CValue for moneyAbove 3 of 16, level with 9
- CFree plan and trialAbove 7 of 16, level with 7
- BFeaturesAbove 15 of 16, level with 1
- CEase of useAbove 0 of 16, level with 14
- BPlatforms and integrationsAbove 6 of 16, level with 10
Price against what you get
Each dot is one of 14 Amazon seller tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Helium 10, or make your own?
Keep it
To replace Helium 10 you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.4 is higher than 11 of the 16 other Amazon seller tools we grade. It costs $1,188 a year.
What you could make
- Inventory: an app builder makes this well.
What you could not
- Data from Amazon's seller tools and years of sales estimates.
- Search volumes for millions of keywords, gathered and kept up to date.
- An AI agent, with the models and the safeguards behind it.
- Daily checks of where your pages rank in search results.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Amazon Seller Central, Amazon Ads and Walmart Marketplace among them.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Helium 10’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Helium 10?
Helium 10 is a web suite and Chrome extension for Amazon sellers, with tools for Walmart and TikTok Shop too. It covers product and keyword research, AI listing writing, rank tracking, profit and inventory tracking, review requests and email follow-ups, FBA refund claims and, on Diamond, ad automation and an AI agent that answers questions about your account.
Helium 10 has a free plan. Paid plans start at $99 per month, billed annually ($129 billed monthly). See every plan
Good for
- Private label sellers researching, launching and running Amazon products in one account
- Sellers expanding from Amazon to Walmart or TikTok Shop
- Growing brands that want ads, inventory and profit tools alongside research
Worth knowing
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
Key features
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
Helium 10 pricing
- Starts at
- $99 per month, billed annually ($129 billed monthly)
- Free plan
- Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | A look inside the account with limited uses of each tool and of the Chrome extension, for one user. |
| Platinum | $99per month, billed annually ($129 billed monthly) | For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts. |
| Diamond | $279per month, billed annually ($359 billed monthly) | For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts. |
| Enterprise | $1,499per month and up, billed annually | Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo. |
Read from helium10.com on Oct 18, 2026. Prices change, so confirm with Helium 10 before you buy.
Ways to pay less
- Annual discountSave up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
Stated on helium10.com
Works with
- Amazon Seller Central
- Amazon Ads
- Walmart Marketplace
- TikTok Shop
- Claude
Helium 10 alternatives
- Helium 10 vs Jungle Scout
From $29/mo
- Helium 10 vs SellerApp
Free plan · from $99/mo
- Helium 10 vs AMZScout
Free trial · from $399.99/yr
- Helium 10 vs ZonGuru
Free plan · from $124/mo
- Helium 10 vs SmartScout
From $29/mo
Common questions
Is Helium 10 free?
Helium 10 has a free plan. Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user. Paid plans start at $99 per month, billed annually ($129 billed monthly).
How much does Helium 10 cost?
Helium 10 lists 4 plans. Free: $0. Platinum: $99 per month, billed annually ($129 billed monthly). Diamond: $279 per month, billed annually ($359 billed monthly). Enterprise: $1,499 per month and up, billed annually. Prices were read from helium10.com on Oct 18, 2026.
What platforms does Helium 10 work on?
Helium 10 is available on Web. It also has a browser extension.
Does Helium 10 offer any discounts?
Helium 10 publicly lists the following: Save up to 20% with annual billing.
Does Helium 10 have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Helium 10 is listed for Web.
Does Helium 10 have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Helium 10 is listed for Web.
Is Helium 10 open source?
Helium 10 is not described as open source on its own site, as read on Oct 18, 2026.
What does Helium 10 integrate with?
Helium 10's listing names Amazon Seller Central, Amazon Ads, Walmart Marketplace, TikTok Shop and Claude. A listing names up to eight integrations, so it may connect to more.
Who makes Helium 10?
Helium 10 is made by Helium 10.
What are the alternatives to Helium 10?
The closest alternatives to Helium 10 in our directory are Jungle Scout, SellerApp, AMZScout, ZonGuru and SmartScout. Each one has a side-by-side comparison with Helium 10.
How does Helium 10 compare with other Amazon seller tools?
Helium 10's GPA of 2.4 is higher than 11 of the 16 other Amazon seller tools we grade, and level with 2. It stands best on features (B, above 15 of 16) and worst on ease of use (C, above 0).
Is Helium 10 good value for money?
ToolGPA grades Helium 10 C for value for money. Its paid plans start at $99 a month, against a middle price of $29 for the category: 9 of the 12 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Helium 10?
To replace Helium 10 you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.4 is higher than 11 of the 16 other Amazon seller tools we grade. It costs $1,188 a year. What you could not make: Data from Amazon's seller tools and years of sales estimates. Search volumes for millions of keywords, gathered and kept up to date. An AI agent, with the models and the safeguards behind it. Daily checks of where your pages rank in search results. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.