Alternatives · Amazon Sellers
Helium 10 alternatives
Helium 10 compared with 12 alternatives: Jungle Scout, SellerApp, AMZScout, ZonGuru, SmartScout and 7 more.
Helium 10 has a free plan. Paid plans start at $99 per month, billed annually ($129 billed monthly). 5 of the 12 alternatives are free or have a free plan. 3 more offer a free trial.
12 tools · Listings checked up to Oct 18, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| Helium 10This tool | Free plan · from $99/mo | Yes | Web, Browser extension |
| Jungle Scout | From $29/mo | No | Web, Browser extension |
| SellerApp | Free plan · from $99/mo | Yes | Web, Browser extension |
| AMZScout | Free trial · from $399.99/yr | Trial only | Web, Browser extension |
| ZonGuru | Free plan · from $124/mo | Yes | Web |
| SmartScout | From $29/mo | No | Web, Browser extension |
| Aura | Free trial · from $37/mo | Trial only | Web |
| BQool | Free trial · from $22.50/mo | Trial only | Web, Browser extension |
| Carbon6 | Free plan · from $0.95/mo | Yes | Web, Browser extension |
| DataHawk | Paid | No | Web |
| Getida | Free | Free | Web |
| Keepa | Free plan | Yes | Web, iOS, Android, Browser extension |
| Perpetua | From $695/mo | No | Web |
Price against what you get
Helium 10 starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 10 alternatives on this chart both scores higher and starts lower.
Jungle Scout, AMZScout, SmartScout, Aura, BQool, Carbon6 and 2 more start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Helium 10
- From $29/mo
Jungle Scout
Amazon product and keyword research, with tools to run a store
- Jungle Scout starts at $29 per month, billed annually at $348 ($49 billed monthly). Helium 10 starts at $99 per month, billed annually ($129 billed monthly).
- Helium 10 has a free plan. Jungle Scout does not.
- Jungle Scout also covers review collection.
- Helium 10 also covers AI agents and dashboards.
Suits: First-time sellers looking for a product to launch on Amazon
- Free plan · from $99/mo
SellerApp
Amazon ads automation, profit tracking and product research in one
- SellerApp starts at $99 per month and up. Helium 10 starts at $99 per month, billed annually ($129 billed monthly).
- Helium 10 also covers AI agents and inventory.
Suits: Sellers who spend heavily on Amazon PPC and want rule-based automation
- Free trial · from $399.99/yr
AMZScout
Amazon product research extension and database with an AI chatbot
- AMZScout starts at $399.99 per year ($59.99 billed monthly). Helium 10 starts at $99 per month, billed annually ($129 billed monthly).
- Helium 10 has a free plan. AMZScout does not, though it has a free trial.
- AMZScout also covers chat assistant.
- Helium 10 also covers AI agents, inventory and dashboards.
Suits: New sellers hunting for a first private label product
- Free plan · from $124/mo
ZonGuru
AI listing rewrites and monitoring for Amazon US and UK sellers
- ZonGuru starts at $124 per month, billed annually at $1,490 ($149 billed monthly). Helium 10 starts at $99 per month, billed annually ($129 billed monthly).
- Only Helium 10 lists a browser extension.
- Helium 10 also covers AI agents, keyword research, rank tracking, inventory and dashboards.
Suits: Brand owners who want listings rewritten for Amazon's AI shopping assistant
- From $29/mo
SmartScout
Amazon market research by product, brand, seller and category
- SmartScout starts at $29 per month, billed yearly ($49 billed monthly). Helium 10 starts at $99 per month, billed annually ($129 billed monthly).
- Helium 10 has a free plan. SmartScout does not.
- SmartScout also covers review collection.
- Helium 10 also covers AI agents, inventory and dashboards.
Suits: Wholesale and online arbitrage sellers looking for brands to source from
- Free trial · from $37/mo
Aura
AI repricer that changes Amazon and Walmart prices to win the Buy Box
- Aura starts at $37 per month, billed annually at $451 ($47 billed monthly). Helium 10 starts at $99 per month, billed annually ($129 billed monthly).
- Helium 10 has a free plan. Aura does not, though it has a free trial.
- Only Helium 10 lists a browser extension.
- Helium 10 also covers AI agents, keyword research, rank tracking, inventory and dashboards.
Suits: Resellers and wholesalers competing for the Buy Box on shared listings
- Free trial · from $22.50/mo
BQool
AI and rule-based Amazon repricer, with PPC and review tools
- BQool starts at $22.50 per month, billed annually ($25 billed monthly). Helium 10 starts at $99 per month, billed annually ($129 billed monthly).
- Helium 10 has a free plan. BQool does not, though it has a free trial.
- BQool also covers review collection.
- Helium 10 also covers AI agents, keyword research, rank tracking and inventory.
Suits: Resellers competing for the Buy Box on many shared listings
- Free plan · from $0.95/mo
Carbon6
Family of Amazon seller tools for profit, reimbursements and ads
- Carbon6 starts at $0.95 per ASIN / month for AMZAlert listing alerts. Helium 10 starts at $99 per month, billed annually ($129 billed monthly).
- Carbon6 also covers reports.
- Helium 10 also covers AI agents, keyword research and rank tracking.
Suits: Amazon sellers who want reimbursements, inventory and profit tools from one company
- Paid
DataHawk
Marketplace analytics for Amazon and Walmart brands and agencies
- Helium 10 has a free plan. DataHawk does not.
- Only Helium 10 lists a browser extension.
- DataHawk also covers reports.
- Helium 10 also covers AI agents, keyword research, rank tracking and inventory.
Suits: Brands selling on both Amazon and Walmart that want one reporting layer
- Free
Getida
Recovers Amazon FBA reimbursements for a share of what it gets back
- Getida is free. Helium 10 starts at $99 per month, billed annually ($129 billed monthly).
- Only Helium 10 lists a browser extension.
- Helium 10 also covers AI agents, keyword research, rank tracking and inventory.
Suits: FBA sellers who want reimbursement claims handled without doing the audits themselves
- Free plan
Keepa
Amazon price history charts, price-drop alerts and market data
- Only Keepa lists iOS and Android apps.
- Keepa also covers barcode scanning.
- Helium 10 also covers AI agents, keyword research, rank tracking, inventory and dashboards.
Suits: Online arbitrage and wholesale sellers checking a product's sales rank and Buy Box history
- From $695/mo
Perpetua
Goal-based ad automation for Amazon, Walmart and other marketplaces
- Perpetua starts at $695 per month for up to $10K in monthly ad spend. Helium 10 starts at $99 per month, billed annually ($129 billed monthly).
- Helium 10 has a free plan. Perpetua does not.
- Only Helium 10 lists a browser extension.
- Perpetua also covers reports.
- Helium 10 also covers AI agents, keyword research, rank tracking, inventory and dashboards.
Suits: Brands spending several thousand dollars a month on Amazon ads
Limits worth knowing in Helium 10
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
Common questions
What are the alternatives to Helium 10?
The alternatives to Helium 10 in this directory are Jungle Scout, SellerApp, AMZScout, ZonGuru, SmartScout, Aura, BQool, Carbon6, DataHawk, Getida, Keepa and Perpetua. Each one has a side-by-side comparison with Helium 10.
Is there a free alternative to Helium 10?
Yes. Getida is free to use. SellerApp, ZonGuru, Carbon6 and Keepa have a free plan alongside paid ones.
Which Helium 10 alternatives work on Android?
The Helium 10 listing does not include an Android app. Keepa lists one.
Which Helium 10 alternatives work on iOS?
The Helium 10 listing does not include an iOS app. Keepa lists one.
When were these prices checked?
Every listing on this page was checked on Oct 18, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.