DataHawk vs Helium 10
We give DataHawk a 1.8 GPA and Helium 10 a 2.4, out of 4.0. Helium 10 grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Helium 10
All-in-one Amazon seller suite for research, listings, ads and profits
How we grade them
| 1.8GPADataHawkWeak | 2.4GPAHelium 10Fair | |
|---|---|---|
| Value for money | CNo price is published: plans are custom and annual, quoted after a demo, and custom dashboards are a paid service on top. With nothing to compare, it sits at C, the grade for no stated price. | CPlatinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279. |
| Free plan and trial | FNothing free on record: no free plan and no trial. You book a demo to see it. | CA free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store. |
| Features | CDaily SKU-level sales, ads, SEO, stock and profit data for Amazon and Walmart, AI alerts, agency dashboards, sales estimates and data export. It reports and advises rather than acts: no repricer, bid automation or product research. | BBlack Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond. |
| Ease of use | CNo rating on record. It's sold through a demo with marketplace accounts to connect, and custom dashboards are a paid professional service. | CNo rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works. |
| Platforms and integrations | BWeb only, with no phone or desktop app. It connects to Seller Central, Amazon Ads, Walmart and Shopify, exports to your own BI tools and has an MCP server for AI assistants. | BWeb and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data. |
| Best for | Amazon and Walmart reporting for brands | the broadest all-in-one Amazon seller suite |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DataHawk and Helium 10. How we grade
Where they differ
- Helium 10 has a free plan. DataHawk does not.
- Only Helium 10 lists a browser extension.
- DataHawk also covers reports.
- Helium 10 also covers AI agents, keyword research, rank tracking and inventory.
At a glance
| DataHawk | Helium 10 | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $99 per month, billed annually ($129 billed monthly) |
| Free plan | None | Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | DataHawk | Helium 10 |
| Price read from | Not confirmed | helium10.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
DataHawk
- Brands selling on both Amazon and Walmart that want one reporting layer
- Agencies reporting to many marketplace clients
- Enterprise teams feeding marketplace data into their own BI tools
Helium 10
- Private label sellers researching, launching and running Amazon products in one account
- Sellers expanding from Amazon to Walmart or TikTok Shop
- Growing brands that want ads, inventory and profit tools alongside research
Worth knowing
DataHawk
- DataHawk publishes no prices: plans are custom, sold annually after a demo.
- Custom dashboards and dedicated project work are a paid professional service on top of the plan.
- It reports and advises rather than runs things: there is no repricer, PPC bid automation or product research for new sellers.
Helium 10
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
Key features
DataHawk
- Unified marketplace analytics
- Daily SKU-level sales, ads, SEO, inventory and profitability data for Amazon and Walmart through official partner connections, in one platform.
- AI alerts and guidance
- Machine learning watches the data for anomalies and opportunities, points to likely causes and recommends actions.
- Advertising analytics
- Combines marketplace ad data with organic metrics to judge return on ad spend.
- Agency dashboards
- A multi-account view with white-label reports, AI alerts and role-based access for agencies.
- Sales estimates
- Estimates competitors' sales for benchmarking, inventory planning and forecasting.
- Data export and MCP
- Customers can export their data to their own BI tools, and an MCP server connects AI assistants to their Amazon data.
Helium 10
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
Plans
DataHawk
Pricing could not be confirmed. See datahawk.co.
Helium 10
Free$0
A look inside the account with limited uses of each tool and of the Chrome extension, for one user.
Platinum$99
per month, billed annually ($129 billed monthly)
For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.
Diamond$279
per month, billed annually ($359 billed monthly)
For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.
Enterprise$1,499
per month and up, billed annually
Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.
Ways to pay less
DataHawk
No public discounts listed.
Helium 10
- Annual discount
Save up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
