DataHawk vs sellerboard
We give DataHawk a 1.8 GPA and sellerboard a 2.6, out of 4.0. sellerboard grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
sellerboard
Profit analytics for Amazon sellers, with inventory and review tools
How we grade them
| 1.8GPADataHawkWeak | 2.6GPAsellerboardGood | |
|---|---|---|
| Value for money | CNo price is published: plans are custom and annual, quoted after a demo, and custom dashboards are a paid service on top. With nothing to compare, it sits at C, the grade for no stated price. | AStandard is $15 a month billed annually at $179 ($19 monthly), for up to 3,000 orders and every tool but per-user access rights. That's near the bottom of what this category charges, and well under Carbon6's ManageByStats Pro at $59.97 or Helium 10's $99. |
| Free plan and trial | FNothing free on record: no free plan and no trial. You book a demo to see it. | CA 1-month free trial with no credit card, longer than most here. There's no free plan after it, though. |
| Features | CDaily SKU-level sales, ads, SEO, stock and profit data for Amazon and Walmart, AI alerts, agency dashboards, sales estimates and data export. It reports and advises rather than acts: no repricer, bid automation or product research. | CProfit after every fee and cost, by product and order, plus inventory forecasts, review requests, PPC optimization, listing alerts and lost-stock claims. A lot for the money, but its listing says plainly there's no product or niche research. |
| Ease of use | CNo rating on record. It's sold through a demo with marketplace accounts to connect, and custom dashboards are a paid professional service. | CNo rating on record. You connect Seller Central and Amazon Ads, then enter your product costs and expenses, and that's where the time goes before the profit figures mean anything. |
| Platforms and integrations | BWeb only, with no phone or desktop app. It connects to Seller Central, Amazon Ads, Walmart and Shopify, exports to your own BI tools and has an MCP server for AI assistants. | BWeb, iPhone and Android apps and a browser extension, with no desktop app on record. It connects to Seller Central, Amazon Ads, Shopify, Walmart and eBay. |
| Best for | Amazon and Walmart reporting for brands | seeing your real Amazon profit |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DataHawk and sellerboard. How we grade
Where they differ
- Only sellerboard lists iOS and Android apps.
- Only sellerboard lists a browser extension.
- DataHawk also covers reports.
- sellerboard also covers expense tracking, inventory and review collection.
At a glance
| DataHawk | sellerboard | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $15 per month, billed annually at $179 ($19 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 1-month free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | DataHawk | sellerboard |
| Price read from | Not confirmed | sellerboard.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
DataHawk
- Brands selling on both Amazon and Walmart that want one reporting layer
- Agencies reporting to many marketplace clients
- Enterprise teams feeding marketplace data into their own BI tools
sellerboard
- Amazon sellers who want to see true profit after every fee and expense
- Small sellers who want profit, inventory and review tools for under $20 a month
- Sellers who also sell on Shopify, Walmart or eBay
Worth knowing
DataHawk
- DataHawk publishes no prices: plans are custom, sold annually after a demo.
- Custom dashboards and dedicated project work are a paid professional service on top of the plan.
- It reports and advises rather than runs things: there is no repricer, PPC bid automation or product research for new sellers.
sellerboard
- Plans are capped by orders a month, from 3,000 on Standard to 50,000 on Enterprise; bigger sellers ask for more.
- Restricting a user's access by account, marketplace or product is only on Enterprise.
- Accounts can hold at most 30,000 products.
- There is no product or niche research of the kind Helium 10 or Jungle Scout sell.
Key features
DataHawk
- Unified marketplace analytics
- Daily SKU-level sales, ads, SEO, inventory and profitability data for Amazon and Walmart through official partner connections, in one platform.
- AI alerts and guidance
- Machine learning watches the data for anomalies and opportunities, points to likely causes and recommends actions.
- Advertising analytics
- Combines marketplace ad data with organic metrics to judge return on ad spend.
- Agency dashboards
- A multi-account view with white-label reports, AI alerts and role-based access for agencies.
- Sales estimates
- Estimates competitors' sales for benchmarking, inventory planning and forecasting.
- Data export and MCP
- Customers can export their data to their own BI tools, and an MCP server connects AI assistants to their Amazon data.
sellerboard
- Real-time profit dashboard
- Shows sales, orders, refunds, ad costs, estimated payout and net profit, broken down by product and order, with trend and LTV dashboards.
- Costs and expenses
- Tracks product costs (COGS), returns and indirect expenses alongside Amazon's fees so profit reflects the whole business.
- Inventory management
- Forecasts stock, warns before you run out and helps plan reorders, with a workflow for resellers.
- Review requests and follow-ups
- Sends automated review requests or follow-up emails to buyers, from 150 to 30,000 a month depending on the plan.
- PPC optimization and alerts
- Includes PPC optimization, search term performance and alerts when a listing changes.
- Lost inventory refunds
- Finds lost or damaged FBA inventory that Amazon should pay for, included in every plan.
Plans
DataHawk
Pricing could not be confirmed. See datahawk.co.
sellerboard
Standard$15
per month for up to 3,000 orders, billed annually ($19 monthly)
Up to 3,000 orders and 150 follow-up emails or review requests a month, with every tool except per-user access rights. $179 billed annually.
Professional$23
per month for up to 6,000 orders, billed annually ($29 monthly)
Up to 6,000 orders and 6,000 follow-up emails or review requests a month, with more seller accounts, users and reports. $279 billed annually.
Business$31
per month for up to 15,000 orders, billed annually ($39 monthly)
Up to 15,000 orders and 15,000 follow-up emails or review requests a month. $369 billed annually.
Enterprise$63
per month for up to 50,000 orders, billed annually ($79 monthly)
Up to 50,000 orders and 30,000 emails a month, and the only plan that limits each user's access by account, marketplace or product. $759 billed annually.
Ways to pay less
DataHawk
No public discounts listed.
sellerboard
- Annual discount
Lower monthly rate with annual billing
Billed yearly, Standard is $15 a month ($179) instead of $19, Professional $23 instead of $29, Business $31 instead of $39 and Enterprise $63 instead of $79.
