DataHawk vs Jungle Scout
We give DataHawk a 1.8 GPA and Jungle Scout a 2.0, out of 4.0. Jungle Scout grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Jungle Scout
Amazon product and keyword research, with tools to run a store
How we grade them
| 1.8GPADataHawkWeak | 2.0GPAJungle ScoutFair | |
|---|---|---|
| Value for money | CNo price is published: plans are custom and annual, quoted after a demo, and custom dashboards are a paid service on top. With nothing to compare, it sits at C, the grade for no stated price. | BStarter is $29 a month billed annually ($49 monthly), in the cheapest quarter of this category, and it covers product and keyword research with the extension. The limits are tight, 50 keyword searches a month, and the store tools need Growth Accelerator at $49. |
| Free plan and trial | FNothing free on record: no free plan and no trial. You book a demo to see it. | FNothing free: no free plan and no trial. There's a 7-day money-back guarantee instead, and a refund promise isn't a trial. |
| Features | CDaily SKU-level sales, ads, SEO, stock and profit data for Amazon and Walmart, AI alerts, agency dashboards, sales estimates and data export. It reports and advises rather than acts: no repricer, bid automation or product research. | CProduct Database, Opportunity Finder, Keyword Scout, rank tracking, listing tools, review requests, inventory and reimbursements. There's ad analytics but no ad automation or profit tracking on record, and only 8 marketplaces are fully supported. |
| Ease of use | CNo rating on record. It's sold through a demo with marketplace accounts to connect, and custom dashboards are a paid professional service. | CNo rating on record. The extension shows estimates right on Amazon search pages, but the web app is a full suite with plan limits to watch and accounts to connect. |
| Platforms and integrations | BWeb only, with no phone or desktop app. It connects to Seller Central, Amazon Ads, Walmart and Shopify, exports to your own BI tools and has an MCP server for AI assistants. | BWeb plus a Chrome or Firefox extension, with no phone or desktop app. It connects to Seller Central and Amazon Ads, and plans above Starter include 100 API requests. |
| Best for | Amazon and Walmart reporting for brands | finding a first product to sell on Amazon |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DataHawk and Jungle Scout. How we grade
Where they differ
- Only Jungle Scout lists a browser extension.
- DataHawk also covers reports and dashboards.
- Jungle Scout also covers keyword research, rank tracking, inventory and review collection.
At a glance
| DataHawk | Jungle Scout | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $29 per month, billed annually at $348 ($49 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | DataHawk | Jungle Scout |
| Price read from | Not confirmed | junglescout.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
DataHawk
- Brands selling on both Amazon and Walmart that want one reporting layer
- Agencies reporting to many marketplace clients
- Enterprise teams feeding marketplace data into their own BI tools
Jungle Scout
- First-time sellers looking for a product to launch on Amazon
- Small sellers who want research, reviews and inventory in one account
- Large brands that need category and share data (Cobalt)
Worth knowing
DataHawk
- DataHawk publishes no prices: plans are custom, sold annually after a demo.
- Custom dashboards and dedicated project work are a paid professional service on top of the plan.
- It reports and advises rather than runs things: there is no repricer, PPC bid automation or product research for new sellers.
Jungle Scout
- There is no free plan or free trial; Catalyst plans carry a 7-day money-back guarantee instead.
- Starter is limited to one user; extra seats cost $49 a month or $459 a year each on the higher plans.
- Catalyst fully supports 8 Amazon marketplaces, with only partial support for others such as Japan, India and Australia.
- The plan table lists 3 seats on Brand Owner while the FAQ says 10, so check before buying for a team.
Key features
DataHawk
- Unified marketplace analytics
- Daily SKU-level sales, ads, SEO, inventory and profitability data for Amazon and Walmart through official partner connections, in one platform.
- AI alerts and guidance
- Machine learning watches the data for anomalies and opportunities, points to likely causes and recommends actions.
- Advertising analytics
- Combines marketplace ad data with organic metrics to judge return on ad spend.
- Agency dashboards
- A multi-account view with white-label reports, AI alerts and role-based access for agencies.
- Sales estimates
- Estimates competitors' sales for benchmarking, inventory planning and forecasting.
- Data export and MCP
- Customers can export their data to their own BI tools, and an MCP server connects AI assistants to their Amazon data.
Jungle Scout
- Product research
- Product Database and Opportunity Finder search for products and niches by demand and competition, and the extension shows sales estimates on Amazon search pages.
- Keyword research
- Keyword Scout gives search volume, trends and sponsored data for keywords, with a year or two of history on the higher plans.
- Rank tracking and listings
- Rank Tracker follows 500 or 5,000 keywords, and Listing Builder and Listing Analyzer help write and check product listings.
- Store operations
- Review Automation requests reviews, Inventory Manager plans restocks, and FBA Reimbursements finds money Amazon owes; all from Growth Accelerator up.
- Competitive Intelligence
- Brand Owner adds market segments with competitor benchmarking, market analysis and listing and review analysis.
- AI Assist and API
- AI Assist answers questions about the data (chat only on Starter), and paid plans above Starter include 100 Jungle Scout API requests.
Plans
DataHawk
Pricing could not be confirmed. See datahawk.co.
Jungle Scout
Starter$29
per month, billed annually at $348 ($49 billed monthly)
1 user: product and keyword research with limits (50 tracked products, 500 sales estimates and 50 keyword searches a month) and the browser extension.
Growth Accelerator$49
per month, billed annually at $588 ($79 billed monthly)
Adds review automation, ad analytics, 500 tracked keywords, listing builder, inventory, FBA reimbursements and a year of history. Extra seats $49 a month.
Brand Owner + CI$129
per month, billed annually at $1,548 ($149 billed monthly)
Adds Competitive Intelligence with 5 market segments, 2,000 tracked products, 5,000 keywords, 2 years of history and priority support.
CobaltCustom
Separate enterprise platform for brands over $1M a year: 19 marketplaces, share and Buy Box analysis, priced per user and sold after a demo.
Ways to pay less
DataHawk
No public discounts listed.
Jungle Scout
- Annual discount
Save up to 40% with annual billing
Billed yearly, Starter is $29 a month instead of $49, Growth Accelerator $49 instead of $79 and Brand Owner $129 instead of $149.
