Jungle Scout vs SellerApp
We give Jungle Scout a 2.0 GPA and SellerApp a 2.2, out of 4.0. Jungle Scout grades higher on value for money. SellerApp grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Jungle Scout
Amazon product and keyword research, with tools to run a store
SellerApp
Amazon ads automation, profit tracking and product research in one
How we grade them
| 2.0GPAJungle ScoutFair | 2.2GPASellerAppFair | |
|---|---|---|
| Value for money | BStarter is $29 a month billed annually ($49 monthly), in the cheapest quarter of this category, and it covers product and keyword research with the extension. The limits are tight, 50 keyword searches a month, and the store tools need Growth Accelerator at $49. | CPro is $99 a month and up, rising with your ASINs, ad spend and revenue. The FAQ says yearly billing saves 50%, but no yearly price is shown. That's inside the normal range here. The Smart Plan, with an account manager, is $250 after $149 for the first 3 months. |
| Free plan and trial | FNothing free: no free plan and no trial. There's a 7-day money-back guarantee instead, and a refund promise isn't a trial. | CFreemium is free for as long as you like, with no card: basic product research, an advertising overview, campaign manager and listing quality checks. Access is limited, so it's a taster rather than a plan you'd run a store on. |
| Features | CProduct Database, Opportunity Finder, Keyword Scout, rank tracking, listing tools, review requests, inventory and reimbursements. There's ad analytics but no ad automation or profit tracking on record, and only 8 marketplaces are fully supported. | CRule-based PPC automation with hourly bids and dayparting, a profit dashboard per ASIN, listing scores and an extension. Product research is the basic part, and there's nothing on record for inventory, review requests or reimbursements. |
| Ease of use | CNo rating on record. The extension shows estimates right on Amazon search pages, but the web app is a full suite with plan limits to watch and accounts to connect. | CNo rating on record. Bid rules, dayparting and profit tracking all need your seller and ad accounts connected and your costs filled in, and there's a fair bit to learn. |
| Platforms and integrations | BWeb plus a Chrome or Firefox extension, with no phone or desktop app. It connects to Seller Central and Amazon Ads, and plans above Starter include 100 API requests. | BWeb and a Chrome extension, with no phone or desktop app. It connects to Seller Central, Amazon Ads, Amazon DSP and Amazon Marketing Cloud, and there's a data API billed by usage. |
| Best for | finding a first product to sell on Amazon | automating Amazon PPC with profit in view |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Jungle Scout and SellerApp. How we grade
Price against what you get
Jungle Scout starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. SellerApp starts at $99 a month and scores 2.3.
They score the same, and Jungle Scout starts $70 a month lower. Of the other Amazon seller tools on the chart, 1 scores higher than Jungle Scout for less, and 2 score higher than SellerApp for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Jungle Scout starts at $29 per month, billed annually at $348 ($49 billed monthly). SellerApp starts at $99 per month and up.
- SellerApp has a free plan. Jungle Scout does not.
- Jungle Scout also covers inventory and review collection.
- SellerApp also covers dashboards.
At a glance
| Jungle Scout | SellerApp | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $29 per month, billed annually at $348 ($49 billed monthly) | $99 per month and up |
| Free plan | None | Freemium plan, free for as long as you like with no card: basic product research, product intelligence, an advertising overview, campaign manager and listing quality checks. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Jungle Scout | SellerApp |
| Price read from | junglescout.com | sellerapp.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Jungle Scout
- First-time sellers looking for a product to launch on Amazon
- Small sellers who want research, reviews and inventory in one account
- Large brands that need category and share data (Cobalt)
SellerApp
- Sellers who spend heavily on Amazon PPC and want rule-based automation
- Sellers who want profit after ads and fees by product
- Agencies managing several Amazon ad accounts
Worth knowing
Jungle Scout
- There is no free plan or free trial; Catalyst plans carry a 7-day money-back guarantee instead.
- Starter is limited to one user; extra seats cost $49 a month or $459 a year each on the higher plans.
- Catalyst fully supports 8 Amazon marketplaces, with only partial support for others such as Japan, India and Australia.
- The plan table lists 3 seats on Brand Owner while the FAQ says 10, so check before buying for a team.
SellerApp
- The Smart Plan's $149 price lasts for the first 3 months; the page shows $250 a month after that.
- Plan prices start at the figures shown and rise with the number of ASINs, ad spend and revenue.
- Agencies pay from $300 a month plus 0.5% to 2.5% of Amazon ad spend.
- Managed ad services and API access are quoted separately through sales.
Key features
Jungle Scout
- Product research
- Product Database and Opportunity Finder search for products and niches by demand and competition, and the extension shows sales estimates on Amazon search pages.
- Keyword research
- Keyword Scout gives search volume, trends and sponsored data for keywords, with a year or two of history on the higher plans.
- Rank tracking and listings
- Rank Tracker follows 500 or 5,000 keywords, and Listing Builder and Listing Analyzer help write and check product listings.
- Store operations
- Review Automation requests reviews, Inventory Manager plans restocks, and FBA Reimbursements finds money Amazon owes; all from Growth Accelerator up.
- Competitive Intelligence
- Brand Owner adds market segments with competitor benchmarking, market analysis and listing and review analysis.
- AI Assist and API
- AI Assist answers questions about the data (chat only on Starter), and paid plans above Starter include 100 Jungle Scout API requests.
SellerApp
- PPC automation
- Rule-based bid automation with preset rules such as ACoS Reducer and Target Harvester, hourly bid changes from Marketing Stream data and dayparting.
- Profit dashboard
- Tracks FBA fees, ad spend, storage, shipping and product costs to show margin, net profit, ROI and TACoS for each ASIN.
- Product and keyword research
- Finds products and keyword opportunities, with keyword rank tracking on paid plans.
- Listing Quality Index
- Scores listings on titles, bullet points, images, backend keywords, descriptions and A+ content.
- Chrome extension
- Shows estimated daily orders, revenue, BSR, FBA fees and opportunity scores on Amazon search and product pages.
- Data API
- A REST API returns product, sales, advertising and keyword data, billed monthly by usage.
Plans
Jungle Scout
Starter$29
per month, billed annually at $348 ($49 billed monthly)
1 user: product and keyword research with limits (50 tracked products, 500 sales estimates and 50 keyword searches a month) and the browser extension.
Growth Accelerator$49
per month, billed annually at $588 ($79 billed monthly)
Adds review automation, ad analytics, 500 tracked keywords, listing builder, inventory, FBA reimbursements and a year of history. Extra seats $49 a month.
Brand Owner + CI$129
per month, billed annually at $1,548 ($149 billed monthly)
Adds Competitive Intelligence with 5 market segments, 2,000 tracked products, 5,000 keywords, 2 years of history and priority support.
CobaltCustom
Separate enterprise platform for brands over $1M a year: 19 marketplaces, share and Buy Box analysis, priced per user and sold after a demo.
SellerApp
Freemium$0
Basic product research and overview, product intelligence, advertising overview, campaign manager and listing quality, with limited access.
Pro Plan$99
per month and up
For sellers growing several products: adds insights, keyword tracking, listing quality reports, ads automation and email support.
Smart Plan with Automation$250
per month and up
Advertising automation, quarterly business reviews, chat support and a dedicated account manager. Advertised at $149 a month for the first 3 months.
CustomCustom
Smart Plan plus data warehousing, custom development, a product solution expert and priority support, arranged on a call.
Ways to pay less
Jungle Scout
- Annual discount
Save up to 40% with annual billing
Billed yearly, Starter is $29 a month instead of $49, Growth Accelerator $49 instead of $79 and Brand Owner $129 instead of $149.
SellerApp
- Other savings
Smart Plan at $149 for the first 3 months
The pricing page shows the Smart Plan with Automation at $149 a month for the first 3 months, down from $250.
- Annual discount
Save 50% with a yearly plan
SellerApp's pricing FAQ says a yearly subscription saves 50% of the fees compared with paying monthly.
