DataHawk vs Perpetua
We give DataHawk a 1.8 GPA and Perpetua a 1.2, out of 4.0. DataHawk grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Perpetua
Goal-based ad automation for Amazon, Walmart and other marketplaces
From $695/mo
How we grade them
| 1.8GPADataHawkWeak | 1.2GPAPerpetuaWeak | |
|---|---|---|
| Value for money | CNo price is published: plans are custom and annual, quoted after a demo, and custom dashboards are a paid service on top. With nothing to compare, it sits at C, the grade for no stated price. | FGraded against the ad tools it's listed beside. Essentials is $695 a month, even well under $10K of ad spend. Teikametrics' Essentials is $149 and BidX Essential $195 for the same band, and nothing on record here explains the gap. Above $10K, a share of spend is added. |
| Free plan and trial | FNothing free on record: no free plan and no trial. You book a demo to see it. | FNothing free on record: no free plan and no published trial. You're paying $695 from the first month. |
| Features | CDaily SKU-level sales, ads, SEO, stock and profit data for Amazon and Walmart, AI alerts, agency dashboards, sales estimates and data export. It reports and advises rather than acts: no repricer, bid automation or product research. | CGoal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads. It covers ads well, but hourly bidding and share of voice start at Growth, and there's no research, profit tracking or repricing. |
| Ease of use | CNo rating on record. It's sold through a demo with marketplace accounts to connect, and custom dashboards are a paid professional service. | CNo rating on record. Setting goals is simpler than building campaigns by hand, but you still connect ad accounts and pick targets, and onboarding help starts at Growth. |
| Platforms and integrations | BWeb only, with no phone or desktop app. It connects to Seller Central, Amazon Ads, Walmart and Shopify, exports to your own BI tools and has an MCP server for AI assistants. | CWeb only, with no phone or desktop app. It connects to Amazon Ads, Marketing Stream, Amazon Marketing Cloud and Walmart, the platforms it runs ads on, and nothing else on record. |
| Best for | Amazon and Walmart reporting for brands | goal-based Amazon ads for bigger spenders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DataHawk and Perpetua. How we grade
Where they differ
- DataHawk also covers dashboards.
In commonWebAI featuresReportsAmazon selling
At a glance
| DataHawk | Perpetua | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $695 per month for up to $10K in monthly ad spend |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | DataHawk | Perpetua |
| Price read from | Not confirmed | perpetua.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
DataHawk
- Brands selling on both Amazon and Walmart that want one reporting layer
- Agencies reporting to many marketplace clients
- Enterprise teams feeding marketplace data into their own BI tools
Perpetua
- Brands spending several thousand dollars a month on Amazon ads
- Teams that would rather set goals than manage individual campaigns
- Agencies running ads for many Amazon and Walmart clients
Worth knowing
DataHawk
- DataHawk publishes no prices: plans are custom, sold annually after a demo.
- Custom dashboards and dedicated project work are a paid professional service on top of the plan.
- It reports and advises rather than runs things: there is no repricer, PPC bid automation or product research for new sellers.
Perpetua
- There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend.
- Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much.
- Hourly bidding, share of voice and onboarding help start at the Growth tier.
- It is an ad tool only: there is no product research, profit tracking or repricing.
Key features
DataHawk
- Unified marketplace analytics
- Daily SKU-level sales, ads, SEO, inventory and profitability data for Amazon and Walmart through official partner connections, in one platform.
- AI alerts and guidance
- Machine learning watches the data for anomalies and opportunities, points to likely causes and recommends actions.
- Advertising analytics
- Combines marketplace ad data with organic metrics to judge return on ad spend.
- Agency dashboards
- A multi-account view with white-label reports, AI alerts and role-based access for agencies.
- Sales estimates
- Estimates competitors' sales for benchmarking, inventory planning and forecasting.
- Data export and MCP
- Customers can export their data to their own BI tools, and an MCP server connects AI assistants to their Amazon data.
Perpetua
- Goal-based campaigns
- Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.
- AI bidding and keyword harvesting
- Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.
- Hourly optimization
- From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.
- Share of voice and organic rank
- Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis.
- Profitability and market reports
- Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights.
- Display and video ads
- Manages display and video advertising alongside sponsored search ads.
Plans
DataHawk
Pricing could not be confirmed. See datahawk.co.
Perpetua
Essentials$695
per month for up to $10K in monthly ad spend
AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials.
Growth$695
per month, plus a share of ad spend, for over $10K a month in spend
Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published.
PremiumCustom
For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team.
