BidX vs Perpetua
We give BidX a 1.4 GPA and Perpetua a 1.2, out of 4.0. BidX grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Perpetua
Goal-based ad automation for Amazon, Walmart and other marketplaces
How we grade them
| 1.4GPABidXWeak | 1.2GPAPerpetuaWeak | |
|---|---|---|
| Value for money | DBidX Essential is $195 a month for up to $10K of ad spend, a pared-down version without individual rules. Graded against the ad tools it's listed beside, that's more than Teikametrics' $149, which does more. The full platform is $495 plus an unpublished share of spend, on an annual commitment. | FGraded against the ad tools it's listed beside. Essentials is $695 a month, even well under $10K of ad spend. Teikametrics' Essentials is $149 and BidX Essential $195 for the same band, and nothing on record here explains the gap. Above $10K, a share of spend is added. |
| Free plan and trial | FNothing free: no free plan and no trial. New customers can take a paid three-month proof of concept instead. Only the Share of Voice add-on has a free part, the first 100 keywords. | FNothing free on record: no free plan and no published trial. You're paying $695 from the first month. |
| Features | CBulk campaign creation, nightly keyword, bid and budget automation, Amazon DSP, Marketing Cloud reports and a Share of Voice add-on. It covers ads well, but Essential is pared down, bids change nightly rather than hourly, and it's ads only. | CGoal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads. It covers ads well, but hourly bidding and share of voice start at Growth, and there's no research, profit tracking or repricing. |
| Ease of use | CNo rating on record. It pulls 90 days of ad data when you connect and builds campaigns in bulk, but there are ad accounts to link and automations to set up. | CNo rating on record. Setting goals is simpler than building campaigns by hand, but you still connect ad accounts and pick targets, and onboarding help starts at Growth. |
| Platforms and integrations | CWeb only, with no phone or desktop app. It connects to Amazon Ads, Amazon DSP, Marketing Cloud and Walmart, with ChatGPT for keyword ideas. One account handles one Amazon account per region by default. | CWeb only, with no phone or desktop app. It connects to Amazon Ads, Marketing Stream, Amazon Marketing Cloud and Walmart, the platforms it runs ads on, and nothing else on record. |
| Best for | automating Amazon ads and DSP | goal-based Amazon ads for bigger spenders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BidX and Perpetua. How we grade
Price against what you get
BidX starts at $10 a month and scores 2.0 out of 4 on features, ease of use and platforms. Perpetua starts at $10 a month and scores 2.0.
On this chart the two sit in the same place: the same score for the same starting price. Of the other Amazon seller tools on the chart, 1 scores higher than BidX for less, and 1 scores higher than Perpetua for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- BidX starts at $195 per month for up to $10K in monthly ad spend (BidX Essential). Perpetua starts at $695 per month for up to $10K in monthly ad spend.
- BidX also covers rank tracking.
At a glance
| BidX | Perpetua | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $195 per month for up to $10K in monthly ad spend (BidX Essential) | $695 per month for up to $10K in monthly ad spend |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | BidX | Perpetua |
| Price read from | bidx.io | perpetua.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
BidX
- Brands and agencies spending over $10K a month on Amazon ads
- Advertisers who want to automate Amazon DSP as well as sponsored ads
- Small sellers who want simple automatic bidding (BidX Essential)
Perpetua
- Brands spending several thousand dollars a month on Amazon ads
- Teams that would rather set goals than manage individual campaigns
- Agencies running ads for many Amazon and Walmart clients
Worth knowing
BidX
- The main plans need an annual commitment, paid monthly, and add an unpublished percentage of connected ad spend.
- There is no free trial; new customers can take a paid three-month proof of concept instead.
- Prices are shown in euros by default; the page's USD switch shows the same figures in dollars, before VAT.
- One BidX account handles one Amazon account per region by default; agencies with more must contact support.
Perpetua
- There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend.
- Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much.
- Hourly bidding, share of voice and onboarding help start at the Growth tier.
- It is an ad tool only: there is no product research, profit tracking or repricing.
Key features
BidX
- Campaign creation
- Builds Amazon ad campaigns in bulk with a uniform structure, which BidX says is up to 12 times faster than doing it in Seller Central.
- Bid and budget automation
- Pulls 90 days of ad data on sign-up, then adjusts keywords, bids and budgets each night, with ChatGPT keyword suggestions.
- Amazon DSP
- Creates and automates DSP orders for retargeting, loyalty, awareness and video on Prime Video, Twitch and Freevee, from $495 a month plus a share of spend.
- Amazon Marketing Cloud reports
- Default AMC reports for $295, with custom reports quoted by sales.
- Share of Voice
- An add-on that tracks organic and paid keyword rankings: the first 100 keywords are free, then $250 a month per 500 more.
Perpetua
- Goal-based campaigns
- Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.
- AI bidding and keyword harvesting
- Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.
- Hourly optimization
- From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.
- Share of voice and organic rank
- Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis.
- Profitability and market reports
- Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights.
- Display and video ads
- Manages display and video advertising alongside sponsored search ads.
Plans
BidX
BidX Essential$195
per month for up to $10K in monthly ad spend
A pared-down version with a performance dashboard and automatic bidding, without individual rules; for sellers spending up to $10K a month on ads.
Self Service Platform$495
per month on an annual commitment, plus a share of ad spend
The full platform to run yourself: campaign creation, keyword, bid and budget automation and reports. The share of connected ad spend is not published.
Managed Platform$1,995
per month on an annual commitment, plus a share of ad spend
An expert sets up and runs the automations, with a growth manager, up to 2 strategy calls and 10 hours of help a month.
Managed Service$4,995
per month on an annual commitment, plus a share of ad spend
A team handles research, strategy and operations, with up to 4 strategy calls and 32 hours of help a month.
CustomCustom
For companies with very high ad spend and large agencies, quoted by sales.
Perpetua
Essentials$695
per month for up to $10K in monthly ad spend
AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials.
Growth$695
per month, plus a share of ad spend, for over $10K a month in spend
Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published.
PremiumCustom
For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team.
