BidX vs DataHawk
We give BidX a 1.4 GPA and DataHawk a 1.8, out of 4.0. DataHawk grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
How we grade them
| 1.4GPABidXWeak | 1.8GPADataHawkWeak | |
|---|---|---|
| Value for money | DBidX Essential is $195 a month for up to $10K of ad spend, a pared-down version without individual rules. Graded against the ad tools it's listed beside, that's more than Teikametrics' $149, which does more. The full platform is $495 plus an unpublished share of spend, on an annual commitment. | CNo price is published: plans are custom and annual, quoted after a demo, and custom dashboards are a paid service on top. With nothing to compare, it sits at C, the grade for no stated price. |
| Free plan and trial | FNothing free: no free plan and no trial. New customers can take a paid three-month proof of concept instead. Only the Share of Voice add-on has a free part, the first 100 keywords. | FNothing free on record: no free plan and no trial. You book a demo to see it. |
| Features | CBulk campaign creation, nightly keyword, bid and budget automation, Amazon DSP, Marketing Cloud reports and a Share of Voice add-on. It covers ads well, but Essential is pared down, bids change nightly rather than hourly, and it's ads only. | CDaily SKU-level sales, ads, SEO, stock and profit data for Amazon and Walmart, AI alerts, agency dashboards, sales estimates and data export. It reports and advises rather than acts: no repricer, bid automation or product research. |
| Ease of use | CNo rating on record. It pulls 90 days of ad data when you connect and builds campaigns in bulk, but there are ad accounts to link and automations to set up. | CNo rating on record. It's sold through a demo with marketplace accounts to connect, and custom dashboards are a paid professional service. |
| Platforms and integrations | CWeb only, with no phone or desktop app. It connects to Amazon Ads, Amazon DSP, Marketing Cloud and Walmart, with ChatGPT for keyword ideas. One account handles one Amazon account per region by default. | BWeb only, with no phone or desktop app. It connects to Seller Central, Amazon Ads, Walmart and Shopify, exports to your own BI tools and has an MCP server for AI assistants. |
| Best for | automating Amazon ads and DSP | Amazon and Walmart reporting for brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BidX and DataHawk. How we grade
Where they differ
- BidX also covers rank tracking.
- DataHawk also covers dashboards.
At a glance
| BidX | DataHawk | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $195 per month for up to $10K in monthly ad spend (BidX Essential) | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | BidX | DataHawk |
| Price read from | bidx.io | Not confirmed |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
BidX
- Brands and agencies spending over $10K a month on Amazon ads
- Advertisers who want to automate Amazon DSP as well as sponsored ads
- Small sellers who want simple automatic bidding (BidX Essential)
DataHawk
- Brands selling on both Amazon and Walmart that want one reporting layer
- Agencies reporting to many marketplace clients
- Enterprise teams feeding marketplace data into their own BI tools
Worth knowing
BidX
- The main plans need an annual commitment, paid monthly, and add an unpublished percentage of connected ad spend.
- There is no free trial; new customers can take a paid three-month proof of concept instead.
- Prices are shown in euros by default; the page's USD switch shows the same figures in dollars, before VAT.
- One BidX account handles one Amazon account per region by default; agencies with more must contact support.
DataHawk
- DataHawk publishes no prices: plans are custom, sold annually after a demo.
- Custom dashboards and dedicated project work are a paid professional service on top of the plan.
- It reports and advises rather than runs things: there is no repricer, PPC bid automation or product research for new sellers.
Key features
BidX
- Campaign creation
- Builds Amazon ad campaigns in bulk with a uniform structure, which BidX says is up to 12 times faster than doing it in Seller Central.
- Bid and budget automation
- Pulls 90 days of ad data on sign-up, then adjusts keywords, bids and budgets each night, with ChatGPT keyword suggestions.
- Amazon DSP
- Creates and automates DSP orders for retargeting, loyalty, awareness and video on Prime Video, Twitch and Freevee, from $495 a month plus a share of spend.
- Amazon Marketing Cloud reports
- Default AMC reports for $295, with custom reports quoted by sales.
- Share of Voice
- An add-on that tracks organic and paid keyword rankings: the first 100 keywords are free, then $250 a month per 500 more.
DataHawk
- Unified marketplace analytics
- Daily SKU-level sales, ads, SEO, inventory and profitability data for Amazon and Walmart through official partner connections, in one platform.
- AI alerts and guidance
- Machine learning watches the data for anomalies and opportunities, points to likely causes and recommends actions.
- Advertising analytics
- Combines marketplace ad data with organic metrics to judge return on ad spend.
- Agency dashboards
- A multi-account view with white-label reports, AI alerts and role-based access for agencies.
- Sales estimates
- Estimates competitors' sales for benchmarking, inventory planning and forecasting.
- Data export and MCP
- Customers can export their data to their own BI tools, and an MCP server connects AI assistants to their Amazon data.
Plans
BidX
BidX Essential$195
per month for up to $10K in monthly ad spend
A pared-down version with a performance dashboard and automatic bidding, without individual rules; for sellers spending up to $10K a month on ads.
Self Service Platform$495
per month on an annual commitment, plus a share of ad spend
The full platform to run yourself: campaign creation, keyword, bid and budget automation and reports. The share of connected ad spend is not published.
Managed Platform$1,995
per month on an annual commitment, plus a share of ad spend
An expert sets up and runs the automations, with a growth manager, up to 2 strategy calls and 10 hours of help a month.
Managed Service$4,995
per month on an annual commitment, plus a share of ad spend
A team handles research, strategy and operations, with up to 4 strategy calls and 32 hours of help a month.
CustomCustom
For companies with very high ad spend and large agencies, quoted by sales.
DataHawk
Pricing could not be confirmed. See datahawk.co.
