BidX vs Quartile
We give BidX a 1.4 GPA and Quartile a 1.8, out of 4.0. Quartile grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Quartile
AI ad platform with a managed team for Amazon and retail media ads
How we grade them
| 1.4GPABidXWeak | 1.8GPAQuartileWeak | |
|---|---|---|
| Value for money | DBidX Essential is $195 a month for up to $10K of ad spend, a pared-down version without individual rules. Graded against the ad tools it's listed beside, that's more than Teikametrics' $149, which does more. The full platform is $495 plus an unpublished share of spend, on an annual commitment. | CNo price is published: every plan is quoted after a demo, and the pages don't even say whether the fee is a flat rate or a share of ad spend. With nothing to compare, it sits at C, the grade for no stated price. |
| Free plan and trial | FNothing free: no free plan and no trial. New customers can take a paid three-month proof of concept instead. Only the Share of Voice add-on has a free part, the first 100 keywords. | FNothing free on record: no free plan and no trial, just a demo with sales. You can't see the software for yourself until you've been quoted. |
| Features | CBulk campaign creation, nightly keyword, bid and budget automation, Amazon DSP, Marketing Cloud reports and a Share of Voice add-on. It covers ads well, but Essential is pared down, bids change nightly rather than hourly, and it's ads only. | CHourly bids from Amazon Marketing Stream, custom rules, Marketing Cloud audiences, promotions and a strategist, across Amazon, Walmart, Instacart, Criteo, Google, Meta and Microsoft. Broad for ads, but ads is all it does: no research, profit or reimbursements. |
| Ease of use | CNo rating on record. It pulls 90 days of ad data when you connect and builds campaigns in bulk, but there are ad accounts to link and automations to set up. | CNo rating on record. The strategist does much of the running, but you start with a demo, and every channel you advertise on has to be connected. |
| Platforms and integrations | CWeb only, with no phone or desktop app. It connects to Amazon Ads, Amazon DSP, Marketing Cloud and Walmart, with ChatGPT for keyword ideas. One account handles one Amazon account per region by default. | BWeb only, with no phone or desktop app. It connects to Amazon Ads and DSP, Walmart, Instacart, Criteo, Google Ads, Meta Ads and Microsoft Ads, more channels than the other ad tools here. |
| Best for | automating Amazon ads and DSP | ad software with a strategist attached |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BidX and Quartile. How we grade
Where they differ
- BidX also covers rank tracking.
At a glance
| BidX | Quartile | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $195 per month for up to $10K in monthly ad spend (BidX Essential) | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | BidX | Quartile |
| Price read from | bidx.io | Not confirmed |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
BidX
- Brands and agencies spending over $10K a month on Amazon ads
- Advertisers who want to automate Amazon DSP as well as sponsored ads
- Small sellers who want simple automatic bidding (BidX Essential)
Quartile
- Brands that want ad software and a managed team in one contract
- Sellers advertising on Amazon plus Walmart, Instacart or Google
- Mid-size and enterprise brands with large ad budgets
Worth knowing
BidX
- The main plans need an annual commitment, paid monthly, and add an unpublished percentage of connected ad spend.
- There is no free trial; new customers can take a paid three-month proof of concept instead.
- Prices are shown in euros by default; the page's USD switch shows the same figures in dollars, before VAT.
- One BidX account handles one Amazon account per region by default; agencies with more must contact support.
Quartile
- Quartile publishes no prices; every plan is quoted after a demo with sales.
- Its pages do not say whether the fee is a share of ad spend or a flat rate.
- It is an advertising service only: there are no product research, profit or reimbursement tools.
Key features
BidX
- Campaign creation
- Builds Amazon ad campaigns in bulk with a uniform structure, which BidX says is up to 12 times faster than doing it in Seller Central.
- Bid and budget automation
- Pulls 90 days of ad data on sign-up, then adjusts keywords, bids and budgets each night, with ChatGPT keyword suggestions.
- Amazon DSP
- Creates and automates DSP orders for retargeting, loyalty, awareness and video on Prime Video, Twitch and Freevee, from $495 a month plus a share of spend.
- Amazon Marketing Cloud reports
- Default AMC reports for $295, with custom reports quoted by sales.
- Share of Voice
- An add-on that tracks organic and paid keyword rankings: the first 100 keywords are free, then $250 a month per 500 more.
Quartile
- Hourly bidding on Amazon ads
- Adjusts keyword bids, budgets and placements by the hour using Amazon Marketing Stream data, with campaigns built per keyword, ASIN and match type.
- Dedicated strategist
- Every customer gets a strategist backed by channel specialists who manage campaigns alongside the software and meet regularly to review results.
- Many ad channels
- Covers Amazon Sponsored Ads and DSP, Walmart, Instacart, Criteo retail sites such as Target and Best Buy, plus Google, Meta, Microsoft and ChatGPT ads.
- Custom rules
- Set your own bid and budget rules for one or many campaigns and run them daily, weekly or monthly, alongside or instead of Quartile's AI.
- Amazon Marketing Cloud audiences
- Uses Amazon Marketing Cloud data to map shoppers' paths to purchase and build interest-based audiences used across channels.
- Promotion management
- Promo Management runs Amazon promotions in step with the ad strategy, with promotion reports and a dashboard of competitors' offers and price changes.
Plans
BidX
BidX Essential$195
per month for up to $10K in monthly ad spend
A pared-down version with a performance dashboard and automatic bidding, without individual rules; for sellers spending up to $10K a month on ads.
Self Service Platform$495
per month on an annual commitment, plus a share of ad spend
The full platform to run yourself: campaign creation, keyword, bid and budget automation and reports. The share of connected ad spend is not published.
Managed Platform$1,995
per month on an annual commitment, plus a share of ad spend
An expert sets up and runs the automations, with a growth manager, up to 2 strategy calls and 10 hours of help a month.
Managed Service$4,995
per month on an annual commitment, plus a share of ad spend
A team handles research, strategy and operations, with up to 4 strategy calls and 32 hours of help a month.
CustomCustom
For companies with very high ad spend and large agencies, quoted by sales.
Quartile
Pricing could not be confirmed. See quartile.com.
