Eva vs Helium 10 (2026): which should you pick?
As of Nov 13, 2026, we pick Helium 10: it is second in our ranking of Amazon seller tools, and it grades higher too, 2.4 against 1.6.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Helium 10 grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Eva
Managed Amazon advertising and catalog service with its own software
Helium 10
All-in-one Amazon seller suite for research, listings, ads and profits
Which one is for you
Pick Eva if
- Fits if you'd rather pay an agency to run Amazon ads than do it in-house
- Works for brands with ad budgets large enough to carry a $1,295 monthly fee on top
Look elsewhere if
- Pricey if you're a small seller: $1,295 a month and up, before ad spend
- Watch out: ad spend is paid directly to each platform on top of the fee
- Not for you if you want a tool, since this is a service business and the software is Vueria, sold separately
- Watch out: published prices are starting prices; the final plan comes after a free account review
Pick Helium 10 if
- Fits if you're launching private label products and want research and profits in one account
- Works for sellers branching out from Amazon to Walmart or TikTok Shop
Look elsewhere if
- Pricey if you want ads automation or profit and loss reports, which start on Diamond at $279
- Skip it if all you need is a profit dashboard, as sellerboard starts at $15
- Tight if you're on Platinum: 20 tracked ASINs, 40 SKUs, and a forced move to Diamond past $100K a year in sales
- Watch out: Helium 10 Ads takes 2% of managed ad spend, and the refund service keeps 15% on Platinum
- Watch out: add-ons cost extra, with tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650
How we grade them
| 1.6GPAEvaWeak | 2.4GPAHelium 10Fair | |
|---|---|---|
| Value for money | D$1,295 a month and up for the Amazon package, in the dearest tenth by far when software tools start at $24.99. It's a managed service, and Vueria alone is $95. | CPlatinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279. |
| Free plan and trial | FNothing free. There's a free account review, but plans start at $1,295 a month. | CA free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store. |
| Features | CManaged Amazon ads, catalogue, account health, revenue recovery and other channels. The self-serve software is sold separately. | BBlack Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond. |
| Ease of use | CNo store rating on record. Onboarding is an account review and a scoped plan. | CNo rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works. |
| Platforms and integrations | BWeb only, with 4 integrations through Vueria and services for Walmart, TikTok Shop and Shopify. | BWeb and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data. |
| Best for | a managed Amazon advertising service | an all-in-one Amazon seller suite |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Eva and Helium 10. How we grade
Price against what you get
Eva starts at $1,295 a month and scores 2.3 out of 4 on features, ease of use and platforms. Helium 10 starts at $99 a month and scores 2.7.
Helium 10 scores higher and starts $1,196 a month lower. Of the other Amazon seller tools on the chart, 6 score higher than Eva for less, and none scores higher than Helium 10 for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Eva also covers reports.
- Helium 10 also covers AI agents, keyword research, rank tracking, inventory and dashboards.
At a glance
| Eva | Helium 10 | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $1,295 per month and up | $99 per month, billed annually ($129 billed monthly) |
| Free plan | None | Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Eva Commerce | Helium 10 |
| Price read from | eva.guru | helium10.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Eva
- Published prices are starting prices; the final plan is confirmed after a free account review.
- Ad spend is paid directly to each platform on top of the fee.
- This is a service business; the self-serve software is Vueria, sold separately.
Helium 10
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
Key features
Eva
- Managed Amazon advertising
- Experts run Sponsored Products, Brands and Video campaigns, with a fee that is not a percentage of ad spend.
- Catalog and account health
- Covers listings, variations, cases and a dedicated operations specialist, at $300 a month if bought alone.
- Vueria software
- Automates campaign structure, bidding and budget allocation; included with Amazon engagements.
- Revenue recovery
- Recovers lost funds from FBA errors, charging 10% of what it finds, and 20% for vendor and Walmart recovery.
- Other channels and services
- Walmart, Shopify, TikTok Shop, Google and Meta management, plus company formation and bookkeeping.
Helium 10
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
Plans
Eva
Amazon Growth Package$1,295
per month and up
Managed Amazon ads, AI visibility, catalog and account health with Vueria included; ad spend is paid to Amazon.
Walmart and other marketplaces$1,500
per month and up
Managed ads, catalog and account health for Walmart, Target, Instacart, eBay, Chewy or Macy's.
TikTok Shop Full Service$2,500
per month and up
Full-service TikTok Shop management with creator intelligence included.
Shopify Full Service$3,000
per month and up
Full-service Shopify management, including 20 hours of development at onboarding.
Google or Meta advertising$950
per month and up
Managed paid media per channel; Google and Meta together start at $1,500 a month.
Vueria (self-serve)$95
per month and up
The standalone Amazon advertising software, without the managed service.
Helium 10
Free$0
A look inside the account with limited uses of each tool and of the Chrome extension, for one user.
Platinum$99
per month, billed annually ($129 billed monthly)
For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.
Diamond$279
per month, billed annually ($359 billed monthly)
For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.
Enterprise$1,499
per month and up, billed annually
Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.
Ways to pay less
Eva
No public discounts listed.
Helium 10
- Annual discount
Save up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
Common questions
Which is cheaper, Eva or Helium 10?
As of Nov 13, 2026, Helium 10 is cheaper to start with: $99 a month, against $1,295 a month for Eva. Eva starts at $1,295 per month and up, and Helium 10 starts at $99 per month, billed annually ($129 billed monthly).
Which has a free plan, Eva or Helium 10?
As of Nov 13, 2026, only Helium 10 has a free plan. Eva does not.
Which platforms do Eva and Helium 10 run on?
As of Nov 13, 2026, only Helium 10 lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.