Eva vs Perpetua (2026): which should you pick?
As of Nov 13, 2026, Eva grades higher than Perpetua: 1.6 against 1.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Eva grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Eva
Managed Amazon advertising and catalog service with its own software
Perpetua
Goal-based ad automation for Amazon, Walmart and other marketplaces
Which one is for you
Pick Eva if
- Fits if you'd rather pay an agency to run Amazon ads than do it in-house
- Works for brands with ad budgets large enough to carry a $1,295 monthly fee on top
Look elsewhere if
- Pricey if you're a small seller: $1,295 a month and up, before ad spend
- Watch out: ad spend is paid directly to each platform on top of the fee
- Not for you if you want a tool, since this is a service business and the software is Vueria, sold separately
- Watch out: published prices are starting prices; the final plan comes after a free account review
Pick Perpetua if
- Fits if you spend several thousand dollars a month on Amazon ads and want goals, not campaigns
- Works for agencies running ads for many Amazon and Walmart clients
Look elsewhere if
- Pricey if you spend little on ads, as it's $695 a month regardless
- Skip it if you want to try it first, as there's no free plan or trial
- Not for you if you also want research, profit tracking or repricing
- Watch out: above $10K a month in ad spend a share is added to the $695, and the page doesn't say how much
- Tight if you want hourly bidding, share of voice or onboarding help, which all start at Growth
How we grade them
| 1.6GPAEvaWeak | 1.2GPAPerpetuaWeak | |
|---|---|---|
| Value for money | D$1,295 a month and up for the Amazon package, in the dearest tenth by far when software tools start at $24.99. It's a managed service, and Vueria alone is $95. | FGraded against the ad tools it's listed beside. Essentials is $695 a month, even well under $10K of ad spend. Teikametrics' Essentials is $149 and BidX Essential $195 for the same band, and nothing on record here explains the gap. Above $10K, a share of spend is added. |
| Free plan and trial | FNothing free. There's a free account review, but plans start at $1,295 a month. | FNothing free on record: no free plan and no published trial. You're paying $695 from the first month. |
| Features | CManaged Amazon ads, catalogue, account health, revenue recovery and other channels. The self-serve software is sold separately. | CGoal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads. Hourly bidding and share of voice start at Growth, and there's no research, profit tracking or repricing. |
| Ease of use | CNo store rating on record. Onboarding is an account review and a scoped plan. | CNo rating on record. Setting goals is simpler than building campaigns by hand, but you still connect ad accounts and pick targets, and onboarding help starts at Growth. |
| Platforms and integrations | BWeb only, with 4 integrations through Vueria and services for Walmart, TikTok Shop and Shopify. | CWeb only, with no phone or desktop app. It connects to Amazon Ads, Marketing Stream, Amazon Marketing Cloud and Walmart, the platforms it runs ads on, and nothing else on record. |
| Best for | a managed Amazon advertising service | goal-based Amazon ads for bigger spenders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Eva and Perpetua. How we grade
Price against what you get
Eva starts at $1,295 a month and scores 2.3 out of 4 on features, ease of use and platforms. Perpetua starts at $10 a month and scores 2.0.
Eva scores higher, and starts $1,285 a month higher: the question is whether the extra is worth that to you. Of the other Amazon seller tools on the chart, 6 score higher than Eva for less, and 3 score higher than Perpetua for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Eva | Perpetua | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $1,295 per month and up | $695 per month for up to $10K in monthly ad spend |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Eva Commerce | Perpetua |
| Price read from | eva.guru | perpetua.io |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Eva
- Published prices are starting prices; the final plan is confirmed after a free account review.
- Ad spend is paid directly to each platform on top of the fee.
- This is a service business; the self-serve software is Vueria, sold separately.
Perpetua
- There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend.
- Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much.
- Hourly bidding, share of voice and onboarding help start at the Growth tier.
- It is an ad tool only: there is no product research, profit tracking or repricing.
Key features
Eva
- Managed Amazon advertising
- Experts run Sponsored Products, Brands and Video campaigns, with a fee that is not a percentage of ad spend.
- Catalog and account health
- Covers listings, variations, cases and a dedicated operations specialist, at $300 a month if bought alone.
- Vueria software
- Automates campaign structure, bidding and budget allocation; included with Amazon engagements.
- Revenue recovery
- Recovers lost funds from FBA errors, charging 10% of what it finds, and 20% for vendor and Walmart recovery.
- Other channels and services
- Walmart, Shopify, TikTok Shop, Google and Meta management, plus company formation and bookkeeping.
Perpetua
- Goal-based campaigns
- Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.
- AI bidding and keyword harvesting
- Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.
- Hourly optimization
- From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.
- Share of voice and organic rank
- Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis.
- Profitability and market reports
- Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights.
- Display and video ads
- Manages display and video advertising alongside sponsored search ads.
Plans
Eva
Amazon Growth Package$1,295
per month and up
Managed Amazon ads, AI visibility, catalog and account health with Vueria included; ad spend is paid to Amazon.
Walmart and other marketplaces$1,500
per month and up
Managed ads, catalog and account health for Walmart, Target, Instacart, eBay, Chewy or Macy's.
TikTok Shop Full Service$2,500
per month and up
Full-service TikTok Shop management with creator intelligence included.
Shopify Full Service$3,000
per month and up
Full-service Shopify management, including 20 hours of development at onboarding.
Google or Meta advertising$950
per month and up
Managed paid media per channel; Google and Meta together start at $1,500 a month.
Vueria (self-serve)$95
per month and up
The standalone Amazon advertising software, without the managed service.
Perpetua
Essentials$695
per month for up to $10K in monthly ad spend
AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials.
Growth$695
per month, plus a share of ad spend, for over $10K a month in spend
Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published.
PremiumCustom
For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team.
Common questions
Which is cheaper, Eva or Perpetua?
As of Nov 13, 2026, Perpetua is cheaper to start with: $10 a month, against $1,295 a month for Eva. Eva starts at $1,295 per month and up, and Perpetua starts at $695 per month for up to $10K in monthly ad spend.
Which has a free plan, Eva or Perpetua?
As of Nov 13, 2026, neither Eva nor Perpetua has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.