The Helium 10 Insider’s Guide
Everything we know about Helium 10 in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Helium 10
The Insider’s Guide
All-in-one Amazon seller suite for research, listings, ads and profits
Every plan, grade, refund rule and rival among Amazon seller tools, read from Helium 10’s own pages.
Made by Helium 10 · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Helium 10’s own pages, its app-store listings and our grades. Every fact in it is on Helium 10’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 11 of the 16 other Amazon seller tools we grade
Helium 10 is a web suite and Chrome extension for Amazon sellers, with tools for Walmart and TikTok Shop too. It covers product and keyword research, AI listing writing, rank tracking, profit and inventory tracking, review requests and email follow-ups, FBA refund claims and, on Diamond, ad automation and an AI agent that answers questions about your account.
To get you started, here are 9 things to know about Helium 10, taken from its own pages and our grades.
It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works.
- 1
Best for the broadest all-in-one Amazon seller suite
Helium 10 tries to do the lot for Amazon sellers: product and keyword research, AI listings, rank tracking, profits, inventory, refunds and, on Diamond, ad automation and an AI agent.
- 2
Paid plans start at $99 a month
As its pricing page puts it: $99 per month, billed annually ($129 billed monthly).
- 3
There is a free plan
Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user.
- 4
It runs on Web
Web, with a browser extension too.
- 5
Product research
Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- 6
Keyword research and tracking
Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- 7
AI listing builder
Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- 8
A 2.4 GPA, above 11 of 16
That is against the other Amazon seller tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Helium 10 you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one.
Helium 10 at a glance
- Pricing
- Free plan, from $99 per month, billed annually ($129 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web, Browser extension
- Made by
- Helium 10
- Category
- Amazon Seller Tools
- Our grade
- 2.4 GPA, fair
The report card
Best for the broadest all-in-one Amazon seller suite
Helium 10 tries to do the lot for Amazon sellers: product and keyword research, AI listings, rank tracking, profits, inventory, refunds and, on Diamond, ad automation and an AI agent. It reaches Walmart and TikTok Shop too. The catch is that the best of it sits on Diamond at $279 a month, and Platinum at $99 is mostly research.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Platinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279. |
| Free plan and trial | C | A free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store. |
| Features | B | Black Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond. |
| Ease of use | C | No rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works. |
| Platforms and integrations | B | Web and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Helium 10 is for
- Great if you're launching private label products and want research to profits in one account
- Handy when you're branching out from Amazon to Walmart or TikTok Shop
- Good for growing brands that want ad automation next to their research
Who it is not for
- Pricey if you want ads automation or profit and loss reports, which start on Diamond at $279
- Skip it if all you need is a profit dashboard, as sellerboard starts at $15
- Tight if you track lots of products on Platinum, with 20 tracked ASINs and 40 inventory SKUs
Good to know
Good for
- Private label sellers researching, launching and running Amazon products in one account
- Sellers expanding from Amazon to Walmart or TikTok Shop
- Growing brands that want ads, inventory and profit tools alongside research
Worth knowing
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$99
A month to start. There is a free plan too
Helium 10 has a free plan. Paid plans start at $99 per month, billed annually ($129 billed monthly).
That's inside the normal range here, but it's mostly research.
Free
$0
A look inside the account with limited uses of each tool and of the Chrome extension, for one user.
Platinum
$99
per month, billed annually ($129 billed monthly)
For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.
Diamond
$279
per month, billed annually ($359 billed monthly)
For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.
Enterprise
$1,499
per month and up, billed annually
Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.
The free plan
Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user.
Read from helium10.com on Oct 18, 2026.
Ways to pay less
Annual discount
Save up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
Stated on helium10.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
All-in-one Amazon seller suite for research, listings, ads and profits. Here is what it does, as its own site describes it, and what it covers: AI agents, keyword research, rank tracking, inventory, dashboards, amazon selling.
It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond.
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
Where it runs
- Web
- Browser extension
What it works with
- Amazon Seller Central
- Amazon Ads
- Walmart Marketplace
- TikTok Shop
- Claude
Helium 10 is made by Helium 10.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
11/16
Other Amazon seller tools it is graded above
Helium 10's GPA of 2.4 is higher than 11 of the 16 other Amazon seller tools we grade, and level with 2.
It stands best on features (B, above 15 of 16) and worst on ease of use (C, above 0).
Its paid plans start at $99 a month, against a middle price of $29 for the category: 9 of the 12 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 17 Amazon seller tools we grade, cut by the letter each got. Helium 10’s own letter is outlined.
- CValue for moneyAbove 3 of 16
- CFree plan and trialAbove 7 of 16
- BFeaturesAbove 15 of 16
- CEase of useAbove 0 of 16
- BPlatforms and integrationsAbove 6 of 16
Price against what you get
Each dot is one of 14 Amazon seller tools. Further left costs less; higher up scores better on features, ease of use and platforms. Helium 10 is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Helium 10 you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.4 is higher than 11 of the 16 other Amazon seller tools we grade. It costs $1,188 a year.
What you could make
- Inventory: an app builder makes this well.
What you could not
- Data from Amazon's seller tools and years of sales estimates.
- Search volumes for millions of keywords, gathered and kept up to date.
- An AI agent, with the models and the safeguards behind it.
- Daily checks of where your pages rank in search results.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Amazon Seller Central, Amazon Ads and Walmart Marketplace among them.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Helium 10’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Jungle Scout, SellerApp, AMZScout, ZonGuru and SmartScout
The 5 tools Helium 10 is most often weighed against, with where each one differs from it.
- 2.0GPA
Jungle Scout
From $29/mo
Amazon product and keyword research, with tools to run a store.
- Helium 10 has a free plan. Jungle Scout does not.
- Helium 10 also covers AI agents and dashboards.
- Jungle Scout also covers review collection.
- 2.2GPA
SellerApp
Free plan · from $99/mo
Amazon ads automation, profit tracking and product research in one.
- Helium 10 also covers AI agents and inventory.
- 2.4GPA
AMZScout
Free trial · from $399.99/yr
Amazon product research extension and database with an AI chatbot.
- Helium 10 has a free plan. AMZScout does not, though it has a free trial.
- Helium 10 also covers AI agents, inventory and dashboards.
- AMZScout also covers chat assistant.
- 1.4GPA
ZonGuru
Free plan · from $124/mo
AI listing rewrites and monitoring for Amazon US and UK sellers.
- Only Helium 10 lists a browser extension.
- Helium 10 also covers AI agents, keyword research, rank tracking, inventory and dashboards.
- 1.8GPA
SmartScout
From $29/mo
Amazon market research by product, brand, seller and category.
- Helium 10 has a free plan. SmartScout does not.
- Helium 10 also covers AI agents, inventory and dashboards.
- SmartScout also covers review collection.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Helium 10 free?
Helium 10 has a free plan. Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access.
How much does Helium 10 cost?
Helium 10 lists 4 plans. Free: $0.
What platforms does Helium 10 work on?
Helium 10 is available on Web. It also has a browser extension.
Does Helium 10 offer any discounts?
Helium 10 publicly lists the following: Save up to 20% with annual billing.
Does Helium 10 have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Helium 10 is listed for Web.
Does Helium 10 have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Helium 10 is listed for Web.
Is Helium 10 open source?
Helium 10 is not described as open source on its own site, as read on Oct 18, 2026.
What does Helium 10 integrate with?
Helium 10's listing names Amazon Seller Central, Amazon Ads, Walmart Marketplace, TikTok Shop and Claude.
Who makes Helium 10?
Helium 10 is made by Helium 10.
What are the alternatives to Helium 10?
The closest alternatives to Helium 10 in our directory are Jungle Scout, SellerApp, AMZScout, ZonGuru and SmartScout.
How does Helium 10 compare with other Amazon seller tools?
Helium 10's GPA of 2.4 is higher than 11 of the 16 other Amazon seller tools we grade, and level with 2.
Is Helium 10 good value for money?
ToolGPA grades Helium 10 C for value for money. Its paid plans start at $99 a month, against a middle price of $29 for the category: 9 of the 12 others that charge start lower.
Could I make my own version of Helium 10?
To replace Helium 10 you would be making data from Amazon's seller tools and years of sales estimates.
Where this guide comes from
The prices, plans, platforms and features were read from Helium 10’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Helium 10's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Helium 10. Prices change, so check helium10.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Helium 10, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/helium-10
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Helium 10: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/helium-10
Know someone choosing between Amazon seller tools?
Send them this guide: toolgpa.com/tools/helium-10/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded Amazon seller tools after Helium 10, each with an Insider's Guide of its own.
- Amazon Seller Tools Insider's GuideEvery one of the 17 Amazon seller tools we grade, compared
- Keepa Insider's GuideAmazon price history charts, price-drop alerts and market data2.8 GPA
- Carbon6 Insider's GuideFamily of Amazon seller tools for profit, reimbursements and ads2.6 GPA
- sellerboard Insider's GuideProfit analytics for Amazon sellers, with inventory and review tools2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Helium 10’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Helium 10 is a trademark of its owner, and this guide is not made, paid for or approved by Helium 10. Prices and plans change: check helium10.com before you buy.