The MerchantWords Insider’s Guide
Everything we know about MerchantWords in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
MerchantWords
The Insider’s Guide
Amazon keyword research from searches made on Amazon marketplaces
Every plan, grade, refund rule and rival among keyword research tools, read from MerchantWords’s own pages.
Made by MerchantWords, Inc. · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from MerchantWords’s own pages, its app-store listings and our grades. Every fact in it is on MerchantWords’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 4 of the 51 other keyword research tools we grade
MerchantWords is a keyword research tool for Amazon sellers, built on search data it collects from Amazon's own search bar across many marketplaces. It estimates how often shoppers search for a phrase, shows seasonality and the products on page one, and finds the keywords a product ranks for from its ASIN. Plans are priced by the number of searches a month and how many marketplaces they cover.
To get you started, here are 8 things to know about MerchantWords, taken from its own pages and our grades.
No rating on record, but the main tool is a search box: type a phrase and read what Amazon shoppers search.
- 1
Best for Amazon keyword research from Amazon searches
MerchantWords is an Amazon keyword tool built on what shoppers type into Amazon's search bar, with search estimates, seasonality, page-one products and a reverse ASIN lookup.
- 2
Paid plans start at $35 a month
As its pricing page puts it: $35 per month for 500 searches, billed monthly.
- 3
It runs on Web
Web.
- 4
Classic Search
Look up a keyword to see phrases that contain it, with estimated Amazon search volume and seasonality, and save them to collections.
- 5
Keyword Multiplier and Explorer
Keyword Multiplier generates related and complementary keywords from a search; Keyword Explorer is where research is reviewed and edited.
- 6
ASIN Plus
A reverse ASIN lookup that shows which keywords put your product, or a competitor's, on the first page of Amazon results.
- 7
A 2.0 GPA, above 4 of 51
That is against the other keyword research tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace MerchantWords you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
MerchantWords at a glance
- Pricing
- Paid, from $35 per month for 500 searches, billed monthly
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- MerchantWords, Inc.
- Category
- Keyword Research Tools
- Our grade
- 2.0 GPA, fair
The report card
Best for Amazon keyword research from Amazon searches
MerchantWords is an Amazon keyword tool built on what shoppers type into Amazon's search bar, with search estimates, seasonality, page-one products and a reverse ASIN lookup. The data is Amazon only, and the whole database refreshes every 3 to 4 weeks. There's no free plan or trial, and Silver, at $35 a month, covers one country and leaves out Keyword Multiplier and Emerging Trends.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Silver is $35 a month for 500 searches, billed monthly, a little above this category's dearer quarter. It covers one country, and Keyword Multiplier and Emerging Trends need Gold at $79. |
| Free plan and trial | F | Nothing free. There's no free plan, and MerchantWords' own help center says there's no free trial either. |
| Features | B | Amazon search estimates with seasonality, a keyword multiplier, reverse ASIN lookup, page-one products, emerging trends, bulk search and daily product tracking. It covers Amazon keyword research fully, though the whole database refreshes every 3 to 4 weeks. |
| Ease of use | B | No rating on record, but the main tool is a search box: type a phrase and read what Amazon shoppers search. Collections and ASIN lookups sit beside it. |
| Platforms and integrations | C | Web only, with no integrations or API on record. Walmart, eBay or Etsy data is only a custom report on request. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who MerchantWords is for
- Fits if you write Amazon listings and want the phrases shoppers type there
- Works for checking which keywords put a rival's product on Amazon's first page
Who it is not for
- Not for you if you want to try before paying, as there's no free plan or trial
- Skip it if you sell on Walmart, eBay or Etsy too, as that data is only a custom report on request
- Tight if you sell in several countries, as Silver covers one; regional data needs Gold at $79
- Watch out: the whole database refreshes every 3 to 4 weeks, so figures can lag
- Pricey if you need every marketplace, at $149 a month for Platinum, or $749 for a team of up to 20
Good to know
Good for
- Amazon sellers writing listings and choosing keywords for them
- Finding the keywords a competitor's product ranks for
- Planning Amazon PPC campaigns around shopper search terms
Worth knowing
- There is no free plan, and the help center says there is no free trial.
- Silver covers one country only; regional and global data need Gold or Platinum.
- The data is from Amazon only; Walmart, eBay or Etsy data is offered as a custom report on request.
- Search data is collected daily but the whole database is refreshed every 3 to 4 weeks.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$35
A month to start
MerchantWords is a paid product, starting at $35 per month for 500 searches, billed monthly.
There's no free plan, and MerchantWords' own help center says there's no free trial either.
Silver
$35
per month for 500 searches, billed monthly
One country's Amazon data and 10 keyword collections, for new sellers. Keyword Multiplier and Emerging Trends are not included.
Gold
$79
per month for 1,000 searches, billed monthly
Data for one region, such as North America, 100 keyword collections, and Keyword Multiplier and Emerging Trends.
Platinum
$149
per month for unlimited searches, billed monthly
Global data across every marketplace covered and 1,000 keyword collections, for brands, investors and teams.
Enterprise
$749
per month for unlimited searches, billed monthly
Up to 20 users, 10,000 collections and every feature, for large teams and agencies. Set up by contacting sales.
Read from merchantwords.com on Oct 23, 2026.
Ways to pay less
Annual discount
Two months free with annual billing
MerchantWords' help center says an annual subscription gives two months free, for example $790 a year for Gold and $1,490 for Platinum.
Stated on merchantwords.zendesk.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Amazon keyword research from searches made on Amazon marketplaces. Here is what it does, as its own site describes it, and what it covers: keyword research, amazon selling.
Web only, with no integrations or API on record.
- Classic Search
- Look up a keyword to see phrases that contain it, with estimated Amazon search volume and seasonality, and save them to collections.
- Keyword Multiplier and Explorer
- Keyword Multiplier generates related and complementary keywords from a search; Keyword Explorer is where research is reviewed and edited.
- ASIN Plus
- A reverse ASIN lookup that shows which keywords put your product, or a competitor's, on the first page of Amazon results.
- Page 1 Products
- Shows the top-ranking products for any keyword on the first page of Amazon search, with figures on how crowded the market is.
- Emerging Trends and history
- Emerging Trends lists searches that are new on Amazon, and a history panel charts when a keyword's searches rise and fall.
- Bulk Search and Product Tracker
- Search many keywords or ASINs at once, and track a product's keyword rankings every day.
Where it runs
- Web
What it works with
Its own pages name no integrations.
MerchantWords is made by MerchantWords, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/51
Other keyword research tools it is graded above
MerchantWords's GPA of 2.0 is higher than 4 of the 51 other keyword research tools we grade, and level with 7.
It stands best on features (B, above 43 of 51) and worst on free plan and trial (F, above 0).
Its paid plans start at $35 a month, against a middle price of $18 for the category: 27 of the 35 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 52 keyword research tools we grade, cut by the letter each got. MerchantWords’s own letter is outlined.
- CValue for moneyAbove 4 of 51
- FFree plan and trialAbove 0 of 51
- BFeaturesAbove 43 of 51
- BEase of useAbove 28 of 51
- CPlatforms and integrationsAbove 0 of 51
Price against what you get
Each dot is one of 44 keyword research tools. Further left costs less; higher up scores better on features, ease of use and platforms. MerchantWords is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace MerchantWords you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 40 of the 51 other keyword research tools grade higher. It costs $420 a year.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- Data from Amazon's seller tools and years of sales estimates.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. MerchantWords’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Helium 10, Jungle Scout, SellerApp, ZonGuru and KeywordTool.io
The 5 tools MerchantWords is most often weighed against, with where each one differs from it.
- 2.4GPA
Helium 10
Free plan · from $99/mo
All-in-one Amazon seller suite for research, listings, ads and profits.
- Helium 10 has a free plan. MerchantWords does not.
- Only Helium 10 lists a browser extension.
- Helium 10 also covers AI agents, rank tracking, inventory and dashboards.
- 2.0GPA
Jungle Scout
From $29/mo
Amazon product and keyword research, with tools to run a store.
- Only Jungle Scout lists a browser extension.
- Jungle Scout also covers rank tracking, inventory and review collection.
- 2.2GPA
SellerApp
Free plan · from $99/mo
Amazon ads automation, profit tracking and product research in one.
- SellerApp has a free plan. MerchantWords does not.
- Only SellerApp lists a browser extension.
- SellerApp also covers rank tracking and dashboards.
- 1.4GPA
ZonGuru
Free plan · from $124/mo
AI listing rewrites and monitoring for Amazon US and UK sellers.
- ZonGuru has a free plan. MerchantWords does not.
- MerchantWords also covers keyword research.
- 2.4GPA
KeywordTool.io
Free plan · from $68/mo
Autocomplete keyword ideas from Google and 16 other search platforms.
- KeywordTool.io has a free plan. MerchantWords does not.
- MerchantWords also covers amazon selling.
- KeywordTool.io also covers app store optimization and youTube SEO.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is MerchantWords free?
No. MerchantWords is a paid product, starting at $35 per month for 500 searches, billed monthly.
How much does MerchantWords cost?
MerchantWords lists 4 plans. Silver: $35 per month for 500 searches, billed monthly.
What platforms does MerchantWords work on?
MerchantWords is available on Web.
Does MerchantWords offer any discounts?
MerchantWords publicly lists the following: Two months free with annual billing.
Does MerchantWords have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. MerchantWords is listed for Web.
Does MerchantWords have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. MerchantWords is listed for Web.
Is MerchantWords open source?
MerchantWords is not described as open source on its own site, as read on Oct 23, 2026.
Who makes MerchantWords?
MerchantWords is made by MerchantWords, Inc.
What are the alternatives to MerchantWords?
The closest alternatives to MerchantWords in our directory are Helium 10, Jungle Scout, SellerApp, ZonGuru and KeywordTool.io.
How does MerchantWords compare with other keyword research tools?
MerchantWords's GPA of 2.0 is higher than 4 of the 51 other keyword research tools we grade, and level with 7.
Is MerchantWords good value for money?
ToolGPA grades MerchantWords C for value for money. Its paid plans start at $35 a month, against a middle price of $18 for the category: 27 of the 35 others that charge start lower.
Could I make my own version of MerchantWords?
To replace MerchantWords you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from MerchantWords’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from MerchantWords' own help pages on 23 October 2026. Its prices were first taken from a third-party summary and matched against MerchantWords' own plans page in a browser on 24 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by MerchantWords, Inc. Prices change, so check merchantwords.com before you buy.
- merchantwords.com/products
- revenuegeeks.com/software/merchantwords/pricing
- merchantwords.com/pricing
- merchantwords.com/
- merchantwords.zendesk.com/hc/en-us/articles/360025631692-How-much-does-MerchantWords-cost
- merchantwords.zendesk.com/hc/en-us/articles/360025732312-Do-you-have-a-free-trial
- merchantwords.zendesk.com/hc/en-us/articles/360035907291-How-to-Use-our-Amazon-Search-Tools
- merchantwords.zendesk.com/hc/en-us/articles/360025631872-How-frequently-is-data-updated
- merchantwords.zendesk.com/hc/en-us/articles/360025732232-Can-you-use-MerchantWords-on-other-online-marketplaces
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- MerchantWords, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/merchantwords
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "MerchantWords: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/merchantwords
Know someone choosing between keyword research tools?
Send them this guide: toolgpa.com/tools/merchantwords/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded keyword research tools after MerchantWords, each with an Insider's Guide of its own.
- Keyword Research Tools Insider's GuideEvery one of the 52 keyword research tools we grade, compared
- another keyword tool Insider's GuideFree keyword generator with live Google Keyword Planner data3.0 GPA
- Google Trends Insider's GuideFree charts of relative Google search interest by time and place3.0 GPA
- Pinterest Trends Insider's GuideFree view of what people search and save on Pinterest, by region3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what MerchantWords’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. MerchantWords is a trademark of its owner, and this guide is not made, paid for or approved by MerchantWords, Inc. Prices and plans change: check merchantwords.com before you buy.