Keyword Hero vs SEOTesting (2026): which should you pick?
As of Oct 23, 2026, Keyword Hero and SEOTesting share a 2.2 GPA, and only Keyword Hero has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Keyword Hero grades higher on value for money. SEOTesting grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Keyword Hero
Restores the keywords behind organic traffic in Google Analytics
SEOTesting
SEO tests and reports built on your own Search Console data
Which one is for you
Pick Keyword Hero if
- Fits if you want to know which searches end in a sale or sign-up, not only a visit
- Works for reporting brand and non-brand search growth to a boss or a client
Look elsewhere if
- Skip it if you're hunting for new keywords, since it only reads traffic you already get
- Not for you if you don't run Google Analytics 4 and Search Console
- Pricey if your site is big, as plans rise with sessions and 250,000 a month is $134 on yearly billing
- Watch out: keywords are matched statistically, not read from Google, and land in a separate Analytics property
- Tight if you want search intent or MCP, which start at Giant for $44 a month on yearly billing
Pick SEOTesting if
- Fits if you want to know whether a title or content change moved clicks
- Works for teams of any size, since users are unlimited and only websites are counted
Look elsewhere if
- Watch out: if you don't subscribe when the trial ends, your site data is deleted 7 days later
- Not for you if you need rankings inside AI answers, as it sees only Google and AI referral traffic
- Pricey if you run lots of sites, at $375 a month for 20 and a quote beyond that
- Tight if you want annual billing, which is arranged only by email
- Watch out: internal linking reports draw on monthly InternalLinking.com credits, 25, 75 or 300 by plan
How we grade them
| 2.2GPAKeyword HeroFair | 2.2GPASEOTestingFair | |
|---|---|---|
| Value for money | BBig is $8 a month on yearly billing ($9 monthly) for 10,000 organic sessions, inside the cheaper quarter of this category. It climbs with your traffic, though: 50,000 sessions is Giant at $44, and that's where search intent and the MCP server start. | CSingle Site is $50 a month for one website, between this category's middle and its dearer quarter. Users are unlimited on every plan, but websites are what you pay for: 5 are $125 and 20 are $375. |
| Free plan and trial | CThe Little plan is free for good with no card, up to 2,000 organic sessions a month. But it keeps no history and tracks no key events, so seeing which keyword led to a sale, the whole point, needs Big. | CNo free plan, but the 14-day trial needs no card and covers the full product for up to 30 sites. Charities can ask for a free subscription by email. |
| Features | DIt does one thing: match Search Console queries to Analytics sessions, 93% of them on average by its FAQ, plus AI assistant traffic and intent labels. It needs both Google products to work at all, and gives no keyword ideas, volumes or difficulty. | CBefore-and-after and split tests, redirect tests, AI referral traffic from Analytics, content decay, cannibalization and CTR reports, and sitemap and robots.txt alerts. It does SEO testing fully, but that's a smaller job, and it can't see rankings in AI answers. |
| Ease of use | CNo rating on record. You connect Google Analytics 4 and Search Console, and it writes the keywords to a separate Analytics property, so there's setup before you see anything. | CNo rating on record. Nothing goes on your site, but you connect Search Console and Analytics and log each change before a test means anything. |
| Platforms and integrations | BWeb only, wired into Google Analytics, Search Console and BigQuery, with an MCP server from Giant so Claude, ChatGPT, Cursor or VS Code can ask for the numbers. No desktop or phone app. | BWeb and a Chrome extension, with an API, an MCP server, a Looker Studio connector and InternalLinking.com. No desktop or phone app. |
| Best for | seeing which Google searches lead to sales | measuring whether an SEO change worked |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keyword Hero and SEOTesting. How we grade
Where they differ
- Keyword Hero also covers keyword research and web analytics.
- SEOTesting also covers rank tracking and a/B testing.
At a glance
| Keyword Hero | SEOTesting | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $8 per month, billed annually ($9 billed monthly) | $50 per month for 1 website, billed monthly |
| Free plan | Little plan, free for good: up to 2,000 organic sessions a month with keyword performance and comparison and the Google Analytics upload. No history or key-event tracking. No card needed. | None |
| Free trial | None listed | 14-day free trial of the full product for up to 30 sites, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | cross platform solutions GmbH | SanityCheck.io Limited |
| Price read from | keyword-hero.com | seotesting.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Keyword Hero
- It needs Google Analytics 4 and Search Console, and writes its keywords to a separate Analytics property; the keywords are matched statistically, not read from Google.
- The free plan stops at 2,000 organic sessions a month and keeps no history.
- Search intent and MCP access start at Giant, $49 a month; the BigQuery table starts at Ultimate.
- Plans are priced by organic sessions a month; above 250,000 is a custom contract.
SEOTesting
- Results rest on Search Console and Google Analytics data, so it shows Google and AI referral traffic, not rankings in AI answers.
- If you do not subscribe when the trial ends, your site data is deleted 7 days later.
- Plans are priced by websites: more than 20 needs a quote, and annual billing is arranged only by email.
- Internal linking reports draw on monthly InternalLinking.com credits: 25, 75 or 300 depending on the plan.
Key features
Keyword Hero
- Keywords restored in Analytics
- Matches Search Console queries to Google Analytics sessions, so sessions, bounce rate, page views and conversions show by keyword. The FAQ puts the average match at 93%.
- AI assistant traffic
- Shows how much traffic ChatGPT, Perplexity, Claude and Gemini send to the site, next to classic organic search.
- Search intent
- Labels keywords as transactional, commercial, navigational or informational, from the Giant plan up.
- Performance reports
- Compare keyword performance over time, and from Big up use custom segments and brand, device and country reports.
- MCP server
- From Giant up, AI clients such as Claude, ChatGPT, Cursor and VS Code can query sessions, conversions and revenue by keyword, page, country, device or intent.
- BigQuery export
- Ultimate and Ultimate Pro deliver the keyword data as a BigQuery table for your own analysis.
SEOTesting
- Time-based SEO tests
- Log a change to one page or a group of pages and see clicks, impressions and position before and after, with a significance figure.
- Split and switch tests
- Compare changed pages with a control group of similar pages, or measure what a set of URL redirects did to traffic.
- LLM traffic and tests
- Uses Google Analytics to show which pages ChatGPT, Claude, Perplexity and Gemini send visitors to, and tests whether changes move those visits.
- Search Console reports
- Content decay, keyword cannibalization, CTR opportunities, zero-click searches and Google update impact by page group, plus a written monthly report.
- Sitemap and robots.txt monitoring
- Watches your own and competitors' XML sitemaps for changes and alerts you when a robots.txt rule changes.
- API, MCP and connectors
- An API and MCP server, a Looker Studio connector for running tests and a Chrome extension that shows Search Console data while browsing.
Plans
Keyword Hero
Little$0
Up to 2,000 organic sessions a month, keyword performance and comparison, and the Google Analytics upload.
Big$8
per month for 10,000 sessions, billed annually ($9 billed monthly)
1 key event, 1 month of history, custom segments, and brand, device and country reports.
Giant$44
per month for 50,000 sessions, billed annually ($49 billed monthly)
3 key events, 6 months of history, keyword search intent and MCP server access.
Ultimate$134
per month for 250,000 sessions, billed annually ($149 billed monthly)
10 key events, 16 months of history and keyword data as a BigQuery table.
Ultimate ProCustom
More than 250,000 sessions and 10 key events on a custom contract, with dedicated support.
SEOTesting
Single Site$50
per month for 1 website, billed monthly
Unlimited users and 25 InternalLinking.com credits a month.
Medium$125
per month for 5 websites, billed monthly
Unlimited users, 75 InternalLinking.com credits a month and a one-to-one onboarding call.
Large$375
per month for 20 websites, billed monthly
Unlimited users, 300 InternalLinking.com credits a month and quarterly training.
EnterpriseCustom
More websites, custom terms, unlimited training and customer success support.
Ways to pay less
Keyword Hero
- Annual discount
Save 10% with annual billing
Keyword Hero's pricing page lists annual billing at 10% off: Big is $8 a month billed annually instead of $9, and Giant $44 instead of $49.
SEOTesting
- Nonprofit
Free subscription for charities
SEOTesting's About page offers charitable organizations a free subscription; charities ask for it by emailing hello@seotesting.com.
Common questions
Which is cheaper, Keyword Hero or SEOTesting?
As of Oct 23, 2026, Keyword Hero is cheaper to start with: $8 a month, against $50 a month for SEOTesting. Keyword Hero starts at $8 per month, billed annually ($9 billed monthly), and SEOTesting starts at $50 per month for 1 website, billed monthly.
Which has a free plan, Keyword Hero or SEOTesting?
As of Oct 23, 2026, only Keyword Hero has a free plan. SEOTesting does not, though it has a free trial.
Which platforms do Keyword Hero and SEOTesting run on?
As of Oct 23, 2026, only SEOTesting lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.