Keyword Hero vs Keyword Insights (2026): which should you pick?
As of Oct 23, 2026, Keyword Hero grades higher than Keyword Insights: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Keyword Hero grades higher on value for money and the free plan. Keyword Insights grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Keyword Hero
Restores the keywords behind organic traffic in Google Analytics
Keyword Insights
Keyword clustering, content briefs and AI writing on one credit pool
Which one is for you
Pick Keyword Hero if
- Fits if you want to know which searches end in a sale or sign-up, not only a visit
- Works for reporting brand and non-brand search growth to a boss or a client
Look elsewhere if
- Skip it if you're hunting for new keywords, since it only reads traffic you already get
- Not for you if you don't run Google Analytics 4 and Search Console
- Pricey if your site is big, as plans rise with sessions and 250,000 a month is $134 on yearly billing
- Watch out: keywords are matched statistically, not read from Google, and land in a separate Analytics property
- Tight if you want search intent or MCP, which start at Giant for $44 a month on yearly billing
Pick Keyword Insights if
- Fits if you have thousands of keywords and need to know which ones belong on one page
- Works for content teams that want research, briefs and drafts in the same place
Look elsewhere if
- Pricey if you mostly want AI articles, as Basic's credits cover about 8 and nothing else
- Tight if you work with others, as Basic has one seat and sharing starts at $99
- Not for you if you hate credits that expire, as unused ones reset every month and all go when you cancel
- Watch out: pay-as-you-go credits only work for clustering and expire 30 days after purchase
- Watch out: the 7-day trial costs $1 and needs a card
How we grade them
| 2.2GPAKeyword HeroFair | 2.0GPAKeyword InsightsFair | |
|---|---|---|
| Value for money | BBig is $8 a month on yearly billing ($9 monthly) for 10,000 organic sessions, inside the cheaper quarter of this category. It climbs with your traffic, though: 50,000 sessions is Giant at $44, and that's where search intent and the MCP server start. | DBasic is $58 a month for 10,000 credits, which is where this category's dearest tenth starts. Yearly billing takes 20% off. Credits go fast: a brief is 100 and an AI Writer Agent article 1,200, and unused ones vanish each month. |
| Free plan and trial | CThe Little plan is free for good with no card, up to 2,000 organic sessions a month. But it keeps no history and tracks no key events, so seeing which keyword led to a sale, the whole point, needs Big. | DNo free plan. The 7-day trial costs $1 and gives 5,000 one-time credits, and it needs a card, though you aren't charged after it. |
| Features | DIt does one thing: match Search Console queries to Analytics sessions, 93% of them on average by its FAQ, plus AI assistant traffic and intent labels. It needs both Google products to work at all, and gives no keyword ideas, volumes or difficulty. | BKeyword ideas from autocomplete, Reddit, Quora and People Also Ask with volume, difficulty and CPC, then SERP clustering, intent labels, briefs and an AI writer. That covers the whole job, from finding keywords to planning the pages. |
| Ease of use | CNo rating on record. You connect Google Analytics 4 and Search Console, and it writes the keywords to a separate Analytics property, so there's setup before you see anything. | CNo rating on record. Clustering a list is simple enough, but you'll want to learn the credit costs first, as every feature draws on the same pool at a different rate. |
| Platforms and integrations | BWeb only, wired into Google Analytics, Search Console and BigQuery, with an MCP server from Giant so Claude, ChatGPT, Cursor or VS Code can ask for the numbers. No desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Search Console and WordPress. |
| Best for | seeing which Google searches lead to sales | turning big keyword lists into a page plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keyword Hero and Keyword Insights. How we grade
Price against what you get
Keyword Hero starts at $8 a month and scores 2.0 out of 4 on features, ease of use and platforms. Keyword Insights starts at $58 a month and scores 2.7.
Keyword Insights scores higher, and starts $50 a month higher: the question is whether the extra is worth that to you. Of the other keyword research tools on the chart, 9 score higher than Keyword Hero for less, and 1 scores higher than Keyword Insights for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Keyword Hero also covers reports, web analytics and AI search visibility.
- Keyword Insights also covers long-form writing and content optimization.
At a glance
| Keyword Hero | Keyword Insights | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $8 per month, billed annually ($9 billed monthly) | $58 per month for 10,000 credits, billed monthly |
| Free plan | Little plan, free for good: up to 2,000 organic sessions a month with keyword performance and comparison and the Google Analytics upload. No history or key-event tracking. No card needed. | None |
| Free trial | None listed | 7-day trial for $1 with 5,000 one-time credits; a card is needed and you are not charged after it |
| Web | ||
| Made by | cross platform solutions GmbH | Snippet Digital Ltd |
| Price read from | keyword-hero.com | keywordinsights.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Keyword Hero
- It needs Google Analytics 4 and Search Console, and writes its keywords to a separate Analytics property; the keywords are matched statistically, not read from Google.
- The free plan stops at 2,000 organic sessions a month and keeps no history.
- Search intent and MCP access start at Giant, $49 a month; the BigQuery table starts at Ultimate.
- Plans are priced by organic sessions a month; above 250,000 is a custom contract.
Keyword Insights
- Unused subscription credits reset at the end of each billing period, and all credits are removed when a subscription ends.
- Basic has a single user seat; team sharing starts at Professional.
- Pay-as-you-go credits work only for clustering and expire 30 days after purchase.
- An AI Writing Agent article costs 1,200 credits, so Basic's 10,000 credits cover about 8 such articles and nothing else.
Key features
Keyword Hero
- Keywords restored in Analytics
- Matches Search Console queries to Google Analytics sessions, so sessions, bounce rate, page views and conversions show by keyword. The FAQ puts the average match at 93%.
- AI assistant traffic
- Shows how much traffic ChatGPT, Perplexity, Claude and Gemini send to the site, next to classic organic search.
- Search intent
- Labels keywords as transactional, commercial, navigational or informational, from the Giant plan up.
- Performance reports
- Compare keyword performance over time, and from Big up use custom segments and brand, device and country reports.
- MCP server
- From Giant up, AI clients such as Claude, ChatGPT, Cursor and VS Code can query sessions, conversions and revenue by keyword, page, country, device or intent.
- BigQuery export
- Ultimate and Ultimate Pro deliver the keyword data as a BigQuery table for your own analysis.
Keyword Insights
- Keyword clustering
- Groups a keyword list by overlap in Google results to show which pages to create, then relates clusters to each other into wider topics.
- Search intent labels
- Counts how many of the top 10 results for each keyword are informational, commercial, transactional or other, to suggest the page type.
- Keyword Discovery
- Pulls keyword ideas in real time from Google Autocomplete, Reddit, Quora and People Also Ask, with volume, difficulty and CPC.
- Content briefs
- Builds an outline for each cluster with headings, questions to answer and talking points drawn from the pages that rank.
- AI Writer Assistant and Agent
- Write and grade an article in an editor (200 credits), or have the AI Writer Agent draft a full article for the page type (1,200 credits).
- Mentions
- Lists Reddit, Quora and YouTube conversations where a brand could join in and be mentioned, as a route into AI answers.
Plans
Keyword Hero
Little$0
Up to 2,000 organic sessions a month, keyword performance and comparison, and the Google Analytics upload.
Big$8
per month for 10,000 sessions, billed annually ($9 billed monthly)
1 key event, 1 month of history, custom segments, and brand, device and country reports.
Giant$44
per month for 50,000 sessions, billed annually ($49 billed monthly)
3 key events, 6 months of history, keyword search intent and MCP server access.
Ultimate$134
per month for 250,000 sessions, billed annually ($149 billed monthly)
10 key events, 16 months of history and keyword data as a BigQuery table.
Ultimate ProCustom
More than 250,000 sessions and 10 key events on a custom contract, with dedicated support.
Keyword Insights
Basic$58
per month for 10,000 credits, billed monthly
1 user seat and 5 workspaces. Clustering costs 1 credit per keyword, a brief 100 credits and an AI Writing Agent article 1,200.
Professional$99
per month for 20,000 credits, billed monthly
3 user seats, 10 workspaces and team sharing, with the same credit costs per feature.
EnterpriseCustom
Custom credits, seats and workspaces, priority support and onboarding, for high-volume teams. Sold after a demo.
Ways to pay less
Keyword Hero
- Annual discount
Save 10% with annual billing
Keyword Hero's pricing page lists annual billing at 10% off: Big is $8 a month billed annually instead of $9, and Giant $44 instead of $49.
Keyword Insights
- Annual discount
Save 20% with annual billing
Keyword Insights' pricing page offers annual subscriptions at 20% off the monthly price.
Common questions
Which is cheaper, Keyword Hero or Keyword Insights?
As of Oct 23, 2026, Keyword Hero is cheaper to start with: $8 a month, against $58 a month for Keyword Insights. Keyword Hero starts at $8 per month, billed annually ($9 billed monthly), and Keyword Insights starts at $58 per month for 10,000 credits, billed monthly.
Which has a free plan, Keyword Hero or Keyword Insights?
As of Oct 23, 2026, only Keyword Hero has a free plan. Keyword Insights does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.