Frase vs Keyword Insights (2026): which should you pick?

Pick Frase if

• Fits if you want articles drafted and published with little work on your part
• Works for agencies running content for up to 10 client sites on Scale at $239 a month

Look elsewhere if

• Tight if you publish a lot, as Starter stops at 10 articles a month with no overage option
• Pricey if you need a team, since 3 seats means Professional at $103 a month, and extra seats are $29 each
• Not for you if you need white-label reports or a client portal, which are Enterprise only
• Watch out: reporting history is current only on Starter, 3 months on Professional and 12 on Scale
• Too light for watching many pages on Starter, which tracks 10 pages for decay and 50 AI prompts

Pick Keyword Insights if

• Fits if you have thousands of keywords and need to know which ones belong on one page
• Works for content teams that want research, briefs and drafts in the same place

Look elsewhere if

• Pricey if you mostly want AI articles, as Basic's credits cover about 8 and nothing else
• Tight if you work with others, as Basic has one seat and sharing starts at $99
• Not for you if you hate credits that expire, as unused ones reset every month and all go when you cancel
• Watch out: pay-as-you-go credits only work for clustering and expire 30 days after purchase
• Watch out: the 7-day trial costs $1 and needs a card

Frase

• Starter stops at its monthly limits; overages are optional on Professional and Scale at $5 or $4 per extra article.
• Extra seats cost $29 a month each on Professional and Scale.
• Reporting history is current only on Starter, 3 months on Professional and 12 months on Scale.
• White-label reports and a branded client portal need the custom-priced Enterprise plan.

Keyword Insights

• Unused subscription credits reset at the end of each billing period, and all credits are removed when a subscription ends.
• Basic has a single user seat; team sharing starts at Professional.
• Pay-as-you-go credits work only for clustering and expire 30 days after purchase.
• An AI Writing Agent article costs 1,200 credits, so Basic's 10,000 credits cover about 8 such articles and nothing else.

Frase

Research and drafting

Frase studies the pages that rank for a topic, then drafts and optimizes an article with SEO and GEO scores and generated images.

Publishing agent

Push finished posts to WordPress, Webflow, Sanity or Wix, or let the agent publish on its own for content types you choose.

Content Guard

Watches 10 to 300 published pages for falling Google rank or traffic, writes a revision and republishes it once you approve.

AI Visibility

Monitors daily whether ChatGPT and Google AI cite you; Professional adds Perplexity and Scale adds Claude and Gemini.

FraseCMS

A hosted or headless CMS included free up to 100,000 page views a month; paid tiers at $19 or $99 a month add room and drop the badge.

MCP server, CLI and API

Run Frase from Claude, ChatGPT, Codex or Cursor, with 5,000 to 50,000 API, MCP and CLI requests a month by plan.

Keyword Insights

Keyword clustering

Groups a keyword list by overlap in Google results to show which pages to create, then relates clusters to each other into wider topics.

Search intent labels

Counts how many of the top 10 results for each keyword are informational, commercial, transactional or other, to suggest the page type.

Keyword Discovery

Pulls keyword ideas in real time from Google Autocomplete, Reddit, Quora and People Also Ask, with volume, difficulty and CPC.

Content briefs

Builds an outline for each cluster with headings, questions to answer and talking points drawn from the pages that rank.

AI Writer Assistant and Agent

Write and grade an article in an editor (200 credits), or have the AI Writer Agent draft a full article for the page type (1,200 credits).

Mentions

Lists Reddit, Quora and YouTube conversations where a brand could join in and be mentioned, as a route into AI answers.

Frase

• Starter$39

  per month, billed yearly ($49 billed monthly)

  1 seat, 1 site, 10 articles and 50 audit pages a month, 50 AI prompts in ChatGPT and Google AI, 10 pages watched for decay.

• Professional$103

  per month, billed yearly ($129 billed monthly)

  3 seats, 5 sites, 40 articles and 250 audit pages, 200 AI prompts adding Perplexity, content calendar and internal links.

• Scale$239

  per month, billed yearly ($299 billed monthly)

  5 seats, 10 domains, 100 articles and 1,000 audit pages, 500 prompts adding Claude and Gemini, client-ready reports.

• EnterpriseCustom

  Custom seats and limits, white-label reports, a client portal, SSO and an SLA, through sales.

Keyword Insights

• Basic$58

  per month for 10,000 credits, billed monthly

  1 user seat and 5 workspaces. Clustering costs 1 credit per keyword, a brief 100 credits and an AI Writing Agent article 1,200.

• Professional$99

  per month for 20,000 credits, billed monthly

  3 user seats, 10 workspaces and team sharing, with the same credit costs per feature.

• EnterpriseCustom

  Custom credits, seats and workspaces, priority support and onboarding, for high-volume teams. Sold after a demo.

Frase

• Annual discount

  Save 20% with yearly billing

  Frase's pricing page takes 20% off for yearly billing: Professional is $103 a month billed yearly instead of $129 month to month.

Keyword Insights

• Annual discount

  Save 20% with annual billing

  Keyword Insights' pricing page offers annual subscriptions at 20% off the monthly price.