kwrds.ai vs Ubersuggest (2026): which should you pick?
As of Oct 23, 2026, kwrds.ai and Ubersuggest share a 2.4 GPA, both have a free plan, and Ubersuggest starts cheaper, at $29 a month against $39 a month.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
kwrds.ai grades higher on ease of use. Ubersuggest grades higher on value for money. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
kwrds.ai
Keyword and People Also Ask research with AI answers and an API
Ubersuggest
Low-cost SEO tool for keyword ideas, site audits and rank tracking
Which one is for you
Pick kwrds.ai if
- Fits if you write FAQ sections and want the questions Google shows for a keyword
- Works for developers who want keyword and PAA data through an API, sold from $49 a month
Look elsewhere if
- Skip it if you want rank tracking or a site audit, as it only does research
- Tight if you research a lot, since the web plan stops at 1,500 queries a month and more means asking them
- Watch out: the free account shows only the first result, and the API is sold apart from the web plan
- Watch out: the pricing page contradicts itself on whether the web plan includes API access
- Pricey if you just need volumes, at $39 a month on yearly billing, and cancelling is done by email
Pick Ubersuggest if
- Fits if you do the SEO for your own small business site and want to spend about $16 a month
- Makes sense if you'd rather pay once than keep a subscription going
Look elsewhere if
- Skip it if you want daily rankings, as tracking and audits run weekly on every plan
- Not for you if you need an API, since outside access is only through MCP and the chat apps
- Tight if you run more than one site on Individual, which has 1 project and 125 tracked keywords
- Watch out: lifetime purchases are final and non-refundable, and the one-time trial covers monthly plans only
- Pricey if you add users, projects, keywords, AI prompts or credits, at $5 a month each; the free plan's limits aren't published
How we grade them
| 2.4GPAkwrds.aiFair | 2.4GPAUbersuggestFair | |
|---|---|---|
| Value for money | CUI Full Access is $39 a month on yearly billing, $49 monthly, at the dear end of this category but under its dearest tenth. It's the only web plan: past 1,500 queries a month you have to ask kwrds.ai about higher limits. | BIndividual is $192 a year, $16 a month on yearly billing ($29 monthly), inside this category's cheapest quarter, for 1 project and 125 tracked keywords. Pay once and it's $290 for life, but lifetime purchases are final and non-refundable. |
| Free plan and trial | CA free account gets the top keyword and question lists and some free SEO tools, but its pricing FAQ says the tools show just the first result. Fine for a look. Paid plans have a 30-day money-back guarantee. | CThere's a free account you can drop back to, but the pricing page doesn't list its limits. The 7-day trial is a one-off and covers the monthly plans only. |
| Features | CVolumes with history, CPC, intent and competition in 190+ countries, PAA questions with AI answers, suggestions from Google, YouTube, TikTok, Amazon and more, URL rankings and topic reports. But it's research only: no rank tracking or site audit. | CKeyword and content ideas, competitor and backlink research with 3 years of link history, site audits, rank tracking and AI checks in ChatGPT, Gemini and AI Overviews. The gap: rankings and audits update weekly on every plan. |
| Ease of use | BNo rating on record, but there's nothing to connect or build: you type a keyword or a question and read the results. | CNo rating on record. It's built for beginners, with a step-by-step SEO course and an AI Chat that answers questions about your reports, but there's still setup and a fair bit to learn. |
| Platforms and integrations | BWeb only, with a JSON API and an MCP server for Claude Desktop and Cursor. The API is sold as separate plans from $49 a month, and the pricing page contradicts itself on whether the web plan includes it. | BWeb plus a browser extension, linked to Search Console and WordPress, with apps for ChatGPT and Claude and an MCP server that also reaches Cursor. There's no API plan, and no desktop or phone app. |
| Best for | People Also Ask questions with AI answers | all-round SEO for one small site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: kwrds.ai and Ubersuggest. How we grade
Where they differ
- Ubersuggest also covers rank tracking, site audit and backlink analysis.
At a glance
| kwrds.ai | Ubersuggest | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $39 per month, billed annually ($49 billed monthly) | $29 per month, billed monthly |
| Free plan | Free account: top keyword and question lists, free SEO tools and keyword ideas without search volumes; the pricing FAQ says the tools show only the first result. One free API call per endpoint. | Free account that paid plans can be downgraded to at any time; its limits are not stated on the pricing page. |
| Free trial | None listed | One-time 7-day free trial of the monthly plans |
| Web | ||
| Browser extension | ||
| Made by | KWRDS AI, Inc. | NP Digital |
| Price read from | kwrds.ai | app.neilpatel.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
kwrds.ai
- The web plan has one price; going past its 1,500 queries a month means contacting kwrds.ai about higher limits.
- API plans are sold separately from the web plan, and the pricing page contradicts itself on whether the web plan includes API access.
- There is no rank tracking or site audit; it is a research tool only.
- Paid plans carry a 30-day money-back guarantee; cancelling is done by email.
Ubersuggest
- Rank tracking and site audits update weekly on every plan.
- There is no API plan; outside access is through the MCP server and the ChatGPT and Claude apps.
- Lifetime purchases are final and non-refundable; the free trial covers monthly plans only.
- More users, projects, tracked keywords, AI prompts or credits cost $5 a month for each add-on.
Key features
kwrds.ai
- Keyword research
- Keyword ideas from Google autosuggest plus AI, with search volume and its history, CPC, intent and a competition index, in 190+ countries and languages.
- People Also Ask questions
- Pull the questions Google shows for a keyword, in real time, and have AI write short FAQ answers or long answers for articles, with sources.
- Many suggestion sources
- The search box takes suggestions from Google, ChatGPT, YouTube, TikTok, Amazon, Reddit, Bing, Perplexity and about a dozen other sites.
- URL rankings and SERP data
- See the keywords a URL ranks for, and the ranking titles and URLs for any keyword.
- Topic research
- Enter a topic and AI builds an Excel report of related keywords, volumes, 12-month trends, CPC, difficulty and questions, in about 10 minutes.
- API and MCP
- A JSON API covers keyword research, PAA, search volume, SERP features, URL rankings and AI content, and can be connected to AI assistants through MCP.
Ubersuggest
- Keyword and content ideas
- Get 20,000 to 100,000 keyword suggestions a month by plan, with search intent, AI prompt ideas and content ideas from top pages.
- Competitor and backlink research
- Track 5 to 15 competitors, see their top pages and keywords, and browse backlinks with 3 years of link history.
- Site audit
- Crawl 1,000 to 10,000 pages a week per report for SEO errors, using Google Search Console data for more detail.
- Rank tracking
- Track 125 to 300 keywords per project with weekly updates and mobile rankings, in 20 locations on Individual and unlimited above.
- AI search visibility
- Check set prompts per brand in ChatGPT, Gemini and Google AI Overviews, monthly on Individual up to weekly on Enterprise.
- AI chat, MCP and apps
- Ask questions of your reports in AI Chat, or bring the data into ChatGPT, Claude or Cursor through apps and an MCP server.
Plans
kwrds.ai
Free$0
Browse 1,000+ top keyword lists and top People Also Ask questions, use the free SEO tools, and preview the keyword tool.
UI Full Access$39
per month, billed annually ($49 billed monthly)
All tools in the web app with 1,500 queries a month and 500 AI research answers a month; the card says API access is included.
Starter API Access$49
per month for 600 API calls (20 a day)
Any API endpoint, including search volume, CPC, trends, competition, intent, SERP data and the AI keyword tool.
Full API Access$99
per month for 1,200 API calls (40 a day)
The same endpoints with twice the calls. Higher limits and enterprise terms are quoted by email.
Ubersuggest
Free$0
Free account with limited access; the pricing page does not list its limits.
Individual$29
per month, billed monthly
1 project, 150 reports a day, 250 credits a month, 125 tracked keywords, 1,000-page weekly audits and 10 AI prompts checked monthly.
Business$49
per month, billed monthly
7 projects, 300 reports a day, 500 credits, 150 keywords per project, 5,000-page audits and 15 AI prompts checked every two weeks.
Enterprise$99
per month, billed monthly
15 projects, 900 reports a day, 1,000 credits, 300 keywords per project, 10,000-page audits and 20 AI prompts checked weekly.
Ways to pay less
kwrds.ai
- Annual discount
Save 20% with annual billing
kwrds.ai's pricing page lists annual billing at 20% less: UI Full Access is $39 a month billed annually instead of $49 a month.
Ubersuggest
- Annual discount
Yearly billing from $192 a year
The pricing page's US price list has yearly plans at $192 for Individual, $326 for Business and $657 for Enterprise, against $29, $49 and $99 a month.
- Lifetime license
Lifetime access from $290, paid once
A single payment of $290 (Individual), $490 (Business) or $990 (Enterprise) buys lifetime access. The page shows lifetime first, under a countdown banner.
Common questions
Which is cheaper, kwrds.ai or Ubersuggest?
As of Oct 23, 2026, Ubersuggest is cheaper to start with: $29 a month, against $39 a month for kwrds.ai. kwrds.ai starts at $39 per month, billed annually ($49 billed monthly), and Ubersuggest starts at $29 per month, billed monthly.
Which has a free plan, kwrds.ai or Ubersuggest?
As of Oct 23, 2026, both kwrds.ai and Ubersuggest have a free plan.
Which platforms do kwrds.ai and Ubersuggest run on?
As of Oct 23, 2026, only Ubersuggest lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.