Keywordmap vs Semrush (2026): which should you pick?
As of Oct 23, 2026, Semrush grades higher than Keywordmap: 2.2 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Semrush grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Keywordmap
Japanese SEO and content research platform with AI writing
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Which one is for you
Pick Keywordmap if
- Fits if you do SEO and content marketing for sites in Japan
- Works for agencies that sell keyword and competitor research to clients
Look elsewhere if
- Skip it if you don't read Japanese, as the site, sales process and prices are all in Japanese and yen
- Pricey if you're an agency, from ¥198,000 a month on an annual contract plus a ¥300,000 setup fee
- Watch out: businesses using it for their own sites get no published price, only a quote
- Watch out: contracts renew for the same term and price unless you cancel by the end of the month before they end
- Tight if you need more features or users than your plan has, as each extra one is ¥25,000 a month
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
How we grade them
| 2.0GPAKeywordmapFair | 2.2GPASemrushFair | |
|---|---|---|
| Value for money | DThe only published prices are for agencies: Starter is ¥198,000 a month, well over $1,000, on an annual contract, plus a ¥300,000 setup fee. That's many times this category's middle. Companies using it for their own sites get a quote. | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. |
| Free plan and trial | CNo free plan, but a 7-day free trial, and the site says nothing is charged during or after it. | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. |
| Features | CRivals' keywords and pages, AI keyword picks, AI outlines and articles, AI Overviews monitoring, search ad research and rank reports. The gaps: no site audit or backlink tool on record, and agency Starter gets 4 features. | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. |
| Ease of use | CNo rating on record. Everything from the site to the sales process is in Japanese, and plans are set up per contract with a chosen number of features and users. | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. |
| Platforms and integrations | BWeb only, connected to Google Analytics, Search Console and ChatGPT. No desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. |
| Best for | SEO and content research for Japanese sites | all-in-one SEO research for teams with a budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keywordmap and Semrush. How we grade
Where they differ
- Keywordmap also covers long-form writing, AI search visibility and content optimization.
- Semrush also covers site audit and backlink analysis.
At a glance
| Keywordmap | Semrush | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | ¥198,000 per month on an annual contract (agency plans), plus a ¥300,000 setup fee | $117.33 per month, billed annually ($139 billed monthly) |
| Free plan | None | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. |
| Free trial | 7-day free trial; nothing is charged during or after it | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once |
| Web | ||
| Made by | CINC Corp. | Semrush Holdings |
| Price read from | keywordmap.jp | semrush.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Keywordmap
- Prices are published only for agencies and production companies; businesses using the data for their own sites get a quote.
- Every plan is an annual contract that renews for the same term and price unless cancelled by the end of the month before it ends.
- A one-time ¥300,000 setup fee applies, and each extra feature or user costs ¥25,000 a month.
- The website and sales process are in Japanese, and prices are in yen.
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Key features
Keywordmap
- Site keyword analysis
- Shows the keywords any site ranks for, with search volume, estimated visits, SERP features such as featured snippets and local packs, and query type. Compares up to four sites.
- AI keyword selection
- Enter your site's URL and the AI proposes keywords drawn from what several competitors rank for, leaving out ones you are unlikely to rank for.
- AI outlines and writing
- A ChatGPT-based AI drafts article headings and full articles from search intent and the top-ranking pages, and scores the draft's quality.
- AI Overviews monitoring
- Newer features monitor Google AI Overviews, report on AI search results, check pages for how well AI can use them and look for wrong information in AI answers.
- Search ad research
- Analyzes competitors' listing ads and the keywords they advertise on, alongside their organic keywords.
- Rank and traffic reports
- Daily reports, ranking reports, bulk rank checks and ranking changes, with Google Analytics and Search Console connected.
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Plans
Keywordmap
Light, Standard, Expert (companies)Custom
For businesses using the data for their own sites. Features and users are set per plan and quoted after an inquiry.
Starter (agencies)Â¥198,000
per month on an annual contract
For agencies and production companies: 1 user and 4 features, plus a ¥300,000 setup fee charged with the first month.
Light (agencies)Â¥248,000
per month on an annual contract
2 users and 6 features, plus the ¥300,000 setup fee.
Standard (agencies)Â¥348,000
per month on an annual contract
4 users and 10 features, plus the ¥300,000 setup fee. Marked as recommended.
Expert (agencies)Â¥448,000
per month on an annual contract
6 users and 14 features, plus the ¥300,000 setup fee, for use across consulting, planning and sales teams.
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Ways to pay less
Keywordmap
No public discounts listed.
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Common questions
Which is cheaper, Keywordmap or Semrush?
As of Oct 23, 2026, Keywordmap starts at ¥198,000 per month on an annual contract (agency plans), plus a ¥300,000 setup fee, and Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
Which has a free plan, Keywordmap or Semrush?
As of Oct 23, 2026, only Semrush has a free plan. Keywordmap does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.