Keywordmap vs Similarweb (2026): which should you pick?

Pick Keywordmap if

• Fits if you do SEO and content marketing for sites in Japan
• Works for agencies that sell keyword and competitor research to clients

Look elsewhere if

• Skip it if you don't read Japanese, as the site, sales process and prices are all in Japanese and yen
• Pricey if you're an agency, from ¥198,000 a month on an annual contract plus a ¥300,000 setup fee
• Watch out: businesses using it for their own sites get no published price, only a quote
• Watch out: contracts renew for the same term and price unless you cancel by the end of the month before they end
• Tight if you need more features or users than your plan has, as each extra one is ¥25,000 a month

Pick Similarweb if

• Fits if you want an estimate of how much traffic a rival gets and where it comes from
• Works for marketing teams sizing up a market by comparing lots of websites

Look elsewhere if

• Pricey if you want SEO tools, which start on the $333 plan, as the $125 plan covers traffic only
• Skip it if you need exact numbers for other sites, as these are Similarweb's estimates
• Tight if your team is bigger than one or you need more than 6 months of history, since both mean a custom package
• Watch out: the API, data feeds and integrations like Looker Studio and Salesforce need a business package with API access
• Watch out: the free version and extension show a high-level sample only, and there's no desktop or phone app

Keywordmap

• Prices are published only for agencies and production companies; businesses using the data for their own sites get a quote.
• Every plan is an annual contract that renews for the same term and price unless cancelled by the end of the month before it ends.
• A one-time ¥300,000 setup fee applies, and each extra feature or user costs ¥25,000 a month.
• The website and sales process are in Japanese, and prices are in yen.

Similarweb

• Self-service plans cover one user and 3 or 6 months of history; extra seats and up to 37 months of history come in custom packages sold through sales.
• Keyword research, rank tracking, site audit and backlinks start with the $333 plan; the $125 plan covers traffic and competitor analysis only.
• The API, data feeds and integrations such as Looker Studio, Excel and Salesforce need a business package with API access.
• Traffic figures for other people's sites are Similarweb's estimates, not those sites' own analytics.

Keywordmap

Site keyword analysis

Shows the keywords any site ranks for, with search volume, estimated visits, SERP features such as featured snippets and local packs, and query type. Compares up to four sites.

AI keyword selection

Enter your site's URL and the AI proposes keywords drawn from what several competitors rank for, leaving out ones you are unlikely to rank for.

AI outlines and writing

A ChatGPT-based AI drafts article headings and full articles from search intent and the top-ranking pages, and scores the draft's quality.

AI Overviews monitoring

Newer features monitor Google AI Overviews, report on AI search results, check pages for how well AI can use them and look for wrong information in AI answers.

Search ad research

Analyzes competitors' listing ads and the keywords they advertise on, alongside their organic keywords.

Rank and traffic reports

Daily reports, ranking reports, bulk rank checks and ranking changes, with Google Analytics and Search Console connected.

Similarweb

Website traffic and engagement

Estimated visits, engagement, audience demographics and marketing channel mix for any website, set side by side with competitors.

Keyword research and rank tracking

Keyword research, keyword gap analysis and a rank tracker with SERP analysis, included from the Competitive Intel & SEO & AEO plan.

Site audit and backlinks

Technical site audits and backlink data sit in the same SEO bundle, alongside an organic search overview of any domain.

AI brand visibility

Tracks how a brand appears in AI chatbot answers, with 150 tracked prompts, sentiment and citation analysis, and traffic arriving from AI tools.

Ad intelligence

The top self-service plan shows competitors' ad creatives and campaigns, search and display ads, advertiser demand signals and ad spend.

Free browser extension

Shows traffic, AI chatbot visits, top keywords and ranking for the site in the current tab, on Chrome, Edge, Firefox and Opera.

Keywordmap

• Light, Standard, Expert (companies)Custom

  For businesses using the data for their own sites. Features and users are set per plan and quoted after an inquiry.

• Starter (agencies)¥198,000

  per month on an annual contract

  For agencies and production companies: 1 user and 4 features, plus a ¥300,000 setup fee charged with the first month.

• Light (agencies)¥248,000

  per month on an annual contract

  2 users and 6 features, plus the ¥300,000 setup fee.

• Standard (agencies)¥348,000

  per month on an annual contract

  4 users and 10 features, plus the ¥300,000 setup fee. Marked as recommended.

• Expert (agencies)¥448,000

  per month on an annual contract

  6 users and 14 features, plus the ¥300,000 setup fee, for use across consulting, planning and sales teams.

Similarweb

• Competitive Intelligence$125

  per month, billed annually ($199 billed monthly)

  1 user and 3 months of history: traffic and engagement, demographics, marketing channels and competitor alerts. No SEO tools.

• Competitive Intel & SEO & AEO$333

  per month, billed annually ($399 billed monthly)

  1 user and 6 months of history. Adds keyword research, rank tracking, site audit, backlinks and 150 tracked AI chatbot prompts.

• Competitive Intel, SEO & AEO & Ads$542

  per month, billed annually ($649 billed monthly)

  Everything in the SEO plan plus ad intelligence: creatives, search and display ads, advertiser demand and ad spend. 1 user.

• Businesses & EnterprisesCustom

  Sold through sales: more seats, up to 37 months of history, country-level data, AI Studio, API, data feeds, SSO and managed services.

Keywordmap

No public discounts listed.

Similarweb

• Annual discount

  Lower monthly rate with annual billing

  Billed annually, Competitive Intelligence is $125 a month instead of $199, the SEO plan $333 instead of $399, and the Ads plan $542 instead of $649.