Linnworks vs Sellbrite (2026): which should you pick?

Pick Linnworks if

• Fits if you sell on Amazon, eBay, Walmart and TikTok Shop and keep overselling
• Works for orders that need routing to different warehouses or 3PLs by rule

Look elsewhere if

• Skip it if you want a price before talking to sales, as it's quote only
• Not for you if you make your own products, as the listing shows no materials or production tracking
• Tight if your orders spike, since tiers are set by monthly orders and overages apply above them
• Pricey if you want listing tools, the WMS or forecasting, as each is priced on top, plus a one-off onboarding fee
• Watch out: SkuVault Core is sold only in North America, and there's no desktop or phone app

Pick Sellbrite if

• Fits if you sell fewer than 100 orders a month on two or three marketplaces
• Works for sellers who want a free plan to test syncing across channels

Look elsewhere if

• Tight if you pass 30 orders a month, since the free plan stops there
• Pricey if you use Amazon FBA, because the link is $19 a month on every paid plan
• Skip it if you need purchasing, bins or warehouse tools, as it handles listings and orders only
• Watch out: prices shown are for annual billing, and the monthly price was not readable
• Watch out: the free plan syncs every 2 hours, against every 15 minutes on paid plans

Linnworks

• No prices are published: plans are quoted after a demo, tiered by monthly orders, with overage charges above the tier.
• Listing tools, the WMS and SkuVault warehouse features are priced by order volume on top; forecasting is a flat fee.
• SkuVault Core, with quality control, serialization and 3PL client portals, is only sold in North America.
• Onboarding is a one-off fee set by the scope of the project, and the vendor recommends buying it.

Sellbrite

• Plans are capped by orders per month, and Amazon FBA orders do not count toward the cap.
• The FBA inventory and multichannel fulfillment integration costs $19 a month extra on paid plans.
• The free plan syncs every 2 hours instead of every 15 minutes.
• Prices shown are for annual billing; the monthly-billing prices were not readable on the page.

Linnworks

Stock sync across 100+ channels

Updates stock on Amazon, eBay, Walmart, Shopify, TikTok Shop and other channels every few minutes after each sale to prevent overselling.

Rules-based order routing

A rules engine with unlimited routing rules sorts, prioritizes and sends orders to the right warehouse or 3PL, with custom order views.

Shipping and labels

Connects to carriers and aggregators, prints labels with order and courier details, and picks carriers automatically by rule.

Purchasing and forecasting

Purchase orders and low-stock alerts, with Linnworks Forecasting sold as a flat-fee add-on that uses sales history and seasonal trends.

Warehouse picking

Pick lists and routes, replenishment from storage to the picking area, and pack checks before shipping; SkuVault Core adds more in North America.

Spotlight AI and reporting

Spotlight AI suggests automation rules for repetitive tasks, and dashboards report revenue and profit by SKU and channel.

Sellbrite

Multichannel listing

A listings manager and saved listing templates let a seller create, update, end or relist listings on several marketplaces.

Inventory and price sync

Stock is adjusted as items sell and pushed to active listings; paid plans sync every 15 minutes and the free plan every 2 hours.

Shipping labels

Discounted postage can be printed from one interface for orders arriving from different channels, with tracking numbers sent back.

Amazon FBA handling

An optional add-on imports FBA inventory and routes orders from other channels to Fulfillment by Amazon.

Integrations and API

Marketplace and shopping-cart integrations, shipping service integrations, app store partners and API access are listed on the vendor's site.

Linnworks

Pricing could not be confirmed. See linnworks.com.

Sellbrite

• Free$0

  Up to 30 orders per month, unlimited SKUs, users and channels. Inventory, price and order syncing runs every 2 hours.

• Pro 100$29

  per month for up to 100 orders, billed annually

  Syncing every 15 minutes. The FBA integration is a $19 a month add-on. The monthly-billing price was not readable.

• Pro 500$79

  per month for up to 500 orders, billed annually

  Same features as Pro 100 with a 500-order monthly limit. FBA integration is a $19 a month add-on.

• Pro 2K$179

  per month for up to 2,000 orders, billed annually

  Same features with a 2,000-order monthly limit. Higher volumes are on separate High Volume plans.