Linnworks vs ShipHero (2026): which should you pick?

Pick Linnworks if

• Fits if you sell on Amazon, eBay, Walmart and TikTok Shop and keep overselling
• Works for orders that need routing to different warehouses or 3PLs by rule

Look elsewhere if

• Skip it if you want a price before talking to sales, as it's quote only
• Not for you if you make your own products, as the listing shows no materials or production tracking
• Tight if your orders spike, since tiers are set by monthly orders and overages apply above them
• Pricey if you want listing tools, the WMS or forecasting, as each is priced on top, plus a one-off onboarding fee
• Watch out: SkuVault Core is sold only in North America, and there's no desktop or phone app

Pick ShipHero if

• Fits if you ship more than 25,000 parcels a year from your own warehouse
• Works for 3PLs who need client billing and unmetered users and SKUs

Look elsewhere if

• Pricey if you are small: $15,000 a year is where Core starts, before onboarding
• Tight if you ship past the 25,000 allotment, as extra shipments are $0.24 each pay as you go
• Skip it if you want a trial, because none is offered
• Watch out: SSO is $500 a month on Core, and EDI and hardware are paid extras
• Watch out: wholesale orders over the allotment are $2.10 each

Linnworks

• No prices are published: plans are quoted after a demo, tiered by monthly orders, with overage charges above the tier.
• Listing tools, the WMS and SkuVault warehouse features are priced by order volume on top; forecasting is a flat fee.
• SkuVault Core, with quality control, serialization and 3PL client portals, is only sold in North America.
• Onboarding is a one-off fee set by the scope of the project, and the vendor recommends buying it.

ShipHero

• Plans start at $15,000 a year, plus a one-time onboarding fee typically starting around $5,000.
• Shipments over the allotment cost $0.24 each pay-as-you-go; wholesale orders over it cost $2.10 each.
• SSO is a $500 a month add-on on Core; EDI, label library, light-directed hardware and NetSuite are paid extras.
• Renewal increases are capped at 10% across every charge on the agreement.

Linnworks

Stock sync across 100+ channels

Updates stock on Amazon, eBay, Walmart, Shopify, TikTok Shop and other channels every few minutes after each sale to prevent overselling.

Rules-based order routing

A rules engine with unlimited routing rules sorts, prioritizes and sends orders to the right warehouse or 3PL, with custom order views.

Shipping and labels

Connects to carriers and aggregators, prints labels with order and courier details, and picks carriers automatically by rule.

Purchasing and forecasting

Purchase orders and low-stock alerts, with Linnworks Forecasting sold as a flat-fee add-on that uses sales history and seasonal trends.

Warehouse picking

Pick lists and routes, replenishment from storage to the picking area, and pack checks before shipping; SkuVault Core adds more in North America.

Spotlight AI and reporting

Spotlight AI suggests automation rules for repetitive tasks, and dashboards report revenue and profit by SKU and channel.

ShipHero

Receiving and putaway

Receive stock against purchase orders and put it away to bin locations, with barcode-driven workflows.

Picking and packing

Batch picking, pack stations, Tap-to-Pack and light-directed Pick-to-Light and Pack-to-Light hardware.

Shipping and rate shopping

Creates labels and compares live carrier rates, with direct integrations for UPS, USPS and FedEx.

3PL tools

A client portal and work orders for third-party logistics companies, with 3PL clients never metered.

Returns management

Handles returns and works with Loop Returns for customer-facing return flows.

AI Toolkit with MCP

Included free on every plan on its own API bucket, alongside the standard API.

Linnworks

Pricing could not be confirmed. See linnworks.com.

ShipHero

• Core$15,000

  per year

  Includes 25,000 DTC shipments a year and 10 store connections; extra shipments $0.24 pay-as-you-go. Onboarding fee from about $5,000.

• GrowthCustom

  For high-volume DTC and wholesale operations, with a custom shipment and wholesale order allotment. Sold through sales.

• EnterpriseCustom

  For multi-site 3PLs with complex integrations: increased API capacity, SSO and location-aware warehousing included.