Mailkit vs Selligent (2026): which should you pick?
As of Nov 13, 2026, Selligent grades higher than Mailkit: 1.8 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Mailkit grades higher on features. Selligent grades higher on value for money and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Mailkit
Czech email and SMS marketing platform with its own infrastructure
From $389/mo
Which one is for you
Pick Mailkit if
- Fits if you send large volumes and want your own sending infrastructure
- Works for agencies, since partners can let outside teams use the platform
Look elsewhere if
- Pricey if you send small: $389 a month is the starting figure
- Skip it if you want a price list, as there's no pricing page
- Not for you if you want to try it free, since there's no plan or trial
- Watch out: the site footer shows a 2022 copyright
Pick Selligent if
- Fits if you run a large multi-brand programme and want help from implementation experts
- Works for teams on Salesforce or Dynamics that need connectors
Look elsewhere if
- Skip it if you want a price, as none is published
- Not for you if you want a free plan or trial
- Watch out: the product sits on Zeta Global's site and may be folded into Zeta's wider offering
- Too heavy for a small team, since implementation is done with experts and partners
How we grade them
| 1.6GPAMailkitWeak | 1.8GPASelligentWeak | |
|---|---|---|
| Value for money | DThe only figure is $389 a month and up, quoted on request by volume, which is well above the $149 where the dearest tenth starts. | CNo price on record; the page offers a demo request form only. So a C. |
| Free plan and trial | FNo free plan or trial is listed on the vendor pages, so the only way in is a paid plan from $389 a month. | FNo free plan or trial is listed on the page, only a demo request form. |
| Features | BAutomation, segments, engagement score, email authentication, drag-and-drop campaigns, an API and SMS. Nothing in the listing shows a gap. | CAudience building, multichannel journeys, reporting and connectors, with multi-brand use. Implementation is described as done with experts and partners. |
| Ease of use | CNo store rating on record. Sold by quote, so there's onboarding and set-up. | CNo store rating on record. Implementation with in-house experts and partners means setup is not self-serve. |
| Platforms and integrations | CWeb with an API. No integrations are listed. | BWeb only, with a real connector list: Salesforce, Microsoft Dynamics, Sugar CRM, Shopify and Magento. |
| Best for | high-volume email and SMS with its own servers | marketing automation now sold as a Zeta Global product |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mailkit and Selligent. How we grade
Where they differ
- Mailkit also covers sMS marketing and dMARC.
- Selligent also covers workflow automation.
In commonWebMarketing automationReportsEmail campaigns
At a glance
| Mailkit | Selligent | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $389 per month and up, by sending volume | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Mailkit | Zeta Global |
| Price read from | mailkit.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Mailkit
- No pricing page is published; the only price is a $389 monthly starting figure on the homepage.
- Plans are tied to email volume and quoted through the contact form.
- The site footer shows a 2022 copyright date and there is no free plan or trial listed.
- Agency partnerships let outside teams use the platform, with access decided by the customer.
Selligent
- No prices are published; the page offers a demo request form only.
- The product now sits on Zeta Global's website, so it may be folded into Zeta's wider offering over time.
- Implementation is described as done with in-house experts and partners.
Key features
Mailkit
- Automation and segmentation
- Trigger campaigns, customer database segmentation and personalization of email content.
- Engagement score
- A metric that shows how engaged each recipient is with the emails sent to them.
- Email authentication
- A service to protect a brand's domain from spoofing, with a BIMI inspector tool published on the site.
- Inbox brand visibility
- Premium services such as message highlighting and showing a logo in the recipient's inbox.
- Drag-and-drop campaigns and API
- Modular drag-and-drop email blocks, plus documented API access for connecting internal systems.
- Email and SMS campaigns
- The company says it develops features for both email and SMS campaigns and runs its own infrastructure.
Selligent
- Audience building
- A visual interface for building audiences from customer data, with AI-driven recommendations.
- Multichannel journeys
- Block-based responsive content templates and custom journey flows across channels.
- Reporting
- Real-time reporting with drill-downs to spot trends across campaigns.
- Connectors
- Connectors listed for Salesforce CRM, Microsoft Dynamics CRM, Sugar CRM, Shopify and Magento.
- Multi-brand and regional use
- Multi-brand management, multiple geographies and languages, and user rights management.
Plans
Mailkit
Volume-based pricing$389
per month and up
Homepage states volume-based pricing from $389 a month; the price depends on emails sent and is quoted on request.
Selligent
Pricing could not be confirmed. See zetaglobal.com.
Common questions
Which is cheaper, Mailkit or Selligent?
As of Nov 13, 2026, Mailkit starts at $389 per month and up, by sending volume, and Selligent has no price we could confirm.
Which has a free plan, Mailkit or Selligent?
As of Nov 13, 2026, neither Mailkit nor Selligent has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.