Muck Rack vs Prezly (2026): which should you pick?

Pick Muck Rack if

• Fits if you run PR at a mid-size or large company and pitch journalists every week
• Works for agencies pitching reporters for several clients and reporting the coverage back

Look elsewhere if

• Skip it if you want to see a price first, as every plan is quoted by sales on users and add-ons
• Not for you if you want to try it before talking to sales, as no free plan or trial is on record
• Tight if you're on Starter, which limits list exports and leaves out AI journalist recommendations and podcast monitoring
• Pricey if you want custom dashboards or the Inbound Media Manager, which need Premier, where the API is a further add-on
• Watch out: print and broadcast monitoring, social listening and press release distribution cost extra on every plan

Pick Prezly if

• Fits if your team publishes its own press releases and already has a media list
• Works for PR agencies running newsrooms for several clients

Look elsewhere if

• Skip it if you need to find journalists, as there's no database and you import your own contacts
• Pricey if you want your own sending domain or no Prezly branding, as both start at Standard for $300 a month
• Tight if more than one person pitches, as Essential has a single user and extra seats aren't priced on the page
• Watch out: single sign-on and the uptime SLA are Enterprise only, prices exclude VAT, and the AI over MCP is given on request

Muck Rack

• No prices are published: each plan is quoted by sales, based on the number of users and the add-ons chosen.
• Starter limits media list exports and leaves out AI journalist recommendations and podcast monitoring.
• Inbound Media Manager, custom dashboards and Generative Pulse come with Premier; the API is an add-on only Premier customers can buy.
• Print and broadcast monitoring, social listening and press release distribution cost extra on every plan.

Prezly

• There is no journalist database; you import your own contacts, and a curated media list service is arranged separately.
• Essential has one user and Prezly branding; white-label and own-domain sending start at Standard for $300 a month.
• Extra users can be added at a cost that depends on the plan, which the pricing page does not list.
• Single sign-on and the uptime SLA are limited to the custom-priced Enterprise plans; prices exclude VAT.

Muck Rack

Media database

Search journalists, creators, outlets and their staff by beat, location and keywords. Muck Rack says over 100 people keep the listings up to date.

Pitching

Send or schedule pitches from Muck Rack and track opens, clicks and replies; coverage that follows is linked back to the pitch as a placement.

AI journalist recommendations

A Media List Agent builds lists from a description and suggests contacts to add or drop. Recommendations start on the Standard plan.

Monitoring and alerts

Alerts on online coverage by email and Slack on every plan; podcast monitoring from Standard, and print, broadcast and social listening as add-ons.

Reports and dashboards

Coverage reports with sentiment analysis on every plan; custom dashboards, a PR hit score and Google Analytics data come with Premier.

Generative Pulse

Shows how ChatGPT, Claude and Gemini describe a brand and which sources shape those answers. Included in Premier and also sold as an add-on.

Prezly

Branded online newsroom

Publish press releases and multimedia stories in a newsroom under your own brand, with downloadable media kits and support for several languages.

Media contacts and lists

A PR CRM for the contacts you already have, with tags, notes and lists: 5,000 to 20,000 contacts depending on the plan.

Email pitching

Send personalized campaigns with a story attached to a media list. Sending from your own or a client's domain starts at Standard.

Campaign reports and coverage

Reports show deliveries, opens and clicks per campaign, and coverage can be linked to the story and journalist it came from.

Media monitoring

A monitoring tool, run on Opoint's data, tracks news mentions inside Prezly and adds outlets that cover you as new contacts.

Prezly AI over MCP

Connect Claude, ChatGPT or Gemini to draft stories, find contacts and review campaigns. Prezly says access is given on request.

Muck Rack

Pricing could not be confirmed. See muckrack.com.

Prezly

• Essential$120

  per month, billed annually ($175 billed monthly)

  1 newsroom, 1 user and up to 5,000 contacts, one language, Prezly branding and sending from a Prezly email address.

• Standard$300

  per month, billed annually ($350 billed monthly)

  1 newsroom, 2 users and 10,000 contacts, white-label newsroom, custom fonts, translations and sending from your own domain.

• Agency Essential$350

  per month, billed annually ($525 billed monthly)

  For agencies: 3 named users, 10 client newsrooms and 10,000 contacts, with Prezly branding and Prezly email sending.

• Agency Standard$525

  per month, billed annually ($700 billed monthly)

  5 named users, 20 newsrooms and 20,000 contacts, hub rooms, media galleries, user permissions, white-label and own-domain sending.

• EnterpriseCustom

  Custom newsroom and user limits, single sign-on, a 99% uptime SLA, 24/7 support and custom layouts. Agencies get an Agency Custom plan.

Muck Rack

No public discounts listed.

Prezly

• Annual discount

  Lower monthly rate with annual billing

  Prezly's pricing page lists Essential at $120 a month billed annually against $175 billed monthly, and Standard at $300 against $350.

• Nonprofit

  20% off for registered charities

  Prezly's nonprofit page says registered charities can claim 20% off any plan by asking through the in-app support chat after the trial.