Muck Rack vs Roxhill (2026): which should you pick?
As of Oct 23, 2026, Muck Rack grades higher than Roxhill: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Muck Rack grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Roxhill
Media database and monitoring platform for PR teams, sold by quote
Paid
Which one is for you
Pick Muck Rack if
- Fits if you run PR at a mid-size or large company and pitch journalists every week
- Works for agencies pitching reporters for several clients and reporting the coverage back
Look elsewhere if
- Skip it if you want to see a price first, as every plan is quoted by sales on users and add-ons
- Not for you if you want to try it before talking to sales, as no free plan or trial is on record
- Tight if you're on Starter, which limits list exports and leaves out AI journalist recommendations and podcast monitoring
- Pricey if you want custom dashboards or the Inbound Media Manager, which need Premier, where the API is a further add-on
- Watch out: print and broadcast monitoring, social listening and press release distribution cost extra on every plan
Pick Roxhill if
- Fits if you run PR in the UK and want a media database and monitoring under one login
- Works for lifestyle PRs pitching regular slots in UK magazines
Look elsewhere if
- Skip it if you want to see a price first, as the annual fee is only quoted by sales
- Not for you if you want to try it first, as no free plan or trial is on record
- Tight if you're on Core with 1 login: distribution and historical search start at Boutique, and spokespeople analytics at Enterprise
- Watch out: extra logins and reports cost more, on top of the quoted fee
- Too light for working from a phone app, as there's no native app, only the database in a phone's browser
How we grade them
| 2.0GPAMuck RackFair | 1.8GPARoxhillWeak | |
|---|---|---|
| Value for money | CNo price is published. Every plan is quoted by sales on the number of users and the add-ons you pick, so the price is only given on a sales call. Print and broadcast monitoring, social listening and press release distribution cost extra on every plan. | CNo price is published: the annual fee for the database and monitoring is quoted by sales, in bands from Core with 1 login to Enterprise with 5, so the price is only given on a sales call. |
| Free plan and trial | FNothing free on record for PR teams: no free plan and no trial. Journalists use it free, but they're the other side of the deal, not the people paying. | FNothing free on record: no free plan and no trial, and getting started goes through sales. |
| Features | BA journalist and outlet database, pitching with open, click and reply tracking, coverage alerts, reports with sentiment, and tracking of how AI chatbots describe a brand. It covers the PR route to links end to end, though Starter limits exports and leaves out AI journalist picks and podcast monitoring. | BJournalist search with bios and pitching preferences, an AI Journalist Assistant, release distribution, alerts for moves and media requests, 2,000+ UK lifestyle slots, monitoring and spokespeople analytics. It covers the PR route to links end to end. |
| Ease of use | CNo rating on record. It's a big platform: you build media lists, set up alerts and learn the reports before it pays off, and getting in at all starts with sales. | CNo rating on record. It's a large platform with lists, alerts, Smart Folders and reports to set up before it pays off. |
| Platforms and integrations | BWeb only, with no desktop or phone app. Alerts go to email and Slack, Premier brings Google Analytics data into reports, and the API is an add-on only Premier customers can buy. | CWeb only, used in a phone's browser rather than a native app, with no integrations on record. |
| Best for | PR teams pitching journalists and tracking the coverage | UK PR teams wanting database and monitoring |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Muck Rack and Roxhill. How we grade
Where they differ
- Muck Rack also covers AI search visibility and link outreach.
- Roxhill also covers email campaigns.
In commonWebAI featuresReportsJournalist requests
At a glance
| Muck Rack | Roxhill | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Muck Rack | Roxhill Media |
| Price read from | Not confirmed | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Muck Rack
- No prices are published: each plan is quoted by sales, based on the number of users and the add-ons chosen.
- Starter limits media list exports and leaves out AI journalist recommendations and podcast monitoring.
- Inbound Media Manager, custom dashboards and Generative Pulse come with Premier; the API is an add-on only Premier customers can buy.
- Print and broadcast monitoring, social listening and press release distribution cost extra on every plan.
Roxhill
- No prices are published: an annual fee covering database and monitoring is quoted by sales.
- Bands are Core with 1 login, Boutique with 3, Enterprise with 5, and Premium by arrangement; distribution starts at Boutique.
- Historical search starts at Boutique and the spokespeople platform at Enterprise; extra logins and reports cost more.
- There is no native mobile app; the database runs in a phone's browser.
Key features
Muck Rack
- Media database
- Search journalists, creators, outlets and their staff by beat, location and keywords. Muck Rack says over 100 people keep the listings up to date.
- Pitching
- Send or schedule pitches from Muck Rack and track opens, clicks and replies; coverage that follows is linked back to the pitch as a placement.
- AI journalist recommendations
- A Media List Agent builds lists from a description and suggests contacts to add or drop. Recommendations start on the Standard plan.
- Monitoring and alerts
- Alerts on online coverage by email and Slack on every plan; podcast monitoring from Standard, and print, broadcast and social listening as add-ons.
- Reports and dashboards
- Coverage reports with sentiment analysis on every plan; custom dashboards, a PR hit score and Google Analytics data come with Premier.
- Generative Pulse
- Shows how ChatGPT, Claude and Gemini describe a brand and which sources shape those answers. Included in Premier and also sold as an add-on.
Roxhill
- Journalist search
- Find journalists by topic, sector, keyword or company, with profiles that include bios, recent articles, social posts and how each one likes to be pitched.
- Journalist Assistant
- An AI assistant inside the database that reads journalist profiles to suggest pitch angles, draft briefing notes and explain what each writer cares about.
- Press release distribution
- Design, schedule and send releases to saved lists, with contacts who opted out flagged across shared lists and reports on opens, clicks and unsubscribes.
- Alerts and media requests
- Custom alerts for journalist moves, headlines, social posts, forward features and media requests, on a schedule you set or on the dashboard.
- PR opportunities directory
- Search over 2,000 regular lifestyle slots from more than 100 UK outlets, filtered by section, outlet or category.
- Monitoring and spokespeople analytics
- Coverage sorted into Smart Folders, AI metrics, stakeholder newsletters, and share-of-voice comparisons of your spokespeople against rivals.
Plans
Muck Rack
Pricing could not be confirmed. See muckrack.com.
Roxhill
Pricing could not be confirmed. See roxhillmedia.com.
Common questions
Which is cheaper, Muck Rack or Roxhill?
As of Oct 23, 2026, Muck Rack has no price we could confirm, and Roxhill has no price we could confirm.
Which has a free plan, Muck Rack or Roxhill?
As of Oct 23, 2026, neither Muck Rack nor Roxhill has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.