Semrush AI PR Toolkit vs Roxhill (2026): which should you pick?
As of Oct 23, 2026, Semrush AI PR Toolkit and Roxhill share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about the free plan, where Semrush AI PR Toolkit grades higher, or value for money, where Roxhill does.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush AI PR Toolkit
Media database, pitching and monitoring, formerly Prowly
Free trial · from $149/mo
Roxhill
Media database and monitoring platform for PR teams, sold by quote
Paid
Which one is for you
Pick Semrush AI PR Toolkit if
- Fits if you're new to PR and want one place to find and pitch journalists
- Works for agencies comparing several brands' coverage, on the Business plan
Look elsewhere if
- Pricey if you just want to pitch, as Base is $149 a month with no monitoring or contact exports
- Tight if a team shares it, as each plan has one user and every extra one is $20 a month
- Watch out: add-ons stack up, with 200 more exports at $149 a month and 1,000 more emails at $29
- Not for you if you want a real trial, as sending, contact details and exports stay locked until you pay
- Watch out: the pricing page shows yearly billing, while Semrush's help center gives the same figures as monthly prices
Pick Roxhill if
- Fits if you run PR in the UK and want a media database and monitoring under one login
- Works for lifestyle PRs pitching regular slots in UK magazines
Look elsewhere if
- Skip it if you want to see a price first, as the annual fee is only quoted by sales
- Not for you if you want to try it first, as no free plan or trial is on record
- Tight if you're on Core with 1 login: distribution and historical search start at Boutique, and spokespeople analytics at Enterprise
- Watch out: extra logins and reports cost more, on top of the quoted fee
- Too light for working from a phone app, as there's no native app, only the database in a phone's browser
How we grade them
| 1.8GPASemrush AI PR ToolkitWeak | 1.8GPARoxhillWeak | |
|---|---|---|
| Value for money | DBase is $149 a month billed yearly for one user, the start of this category's dearest tenth. It doesn't monitor coverage or export contacts; that's Pro at $279. Each extra person is $20 a month. | CNo price is published: the annual fee for the database and monitoring is quoted by sales, in bands from Core with 1 login to Enterprise with 5, so the price is only given on a sales call. |
| Free plan and trial | DNo free plan. There's a 7-day trial of any plan, but sending emails, seeing contact details and exports stay locked until you pay, so you can't actually pitch anyone with it. | FNothing free on record: no free plan and no trial, and getting started goes through sales. |
| Features | BA media database of 600,000+ journalists and outlets, a finder for the outlets AI models cite, AI pitch and press release writing, tracked sending and, from Pro, media monitoring. It covers the whole PR job, though Base stops short of monitoring. | BJournalist search with bios and pitching preferences, an AI Journalist Assistant, release distribution, alerts for moves and media requests, 2,000+ UK lifestyle slots, monitoring and spokespeople analytics. It covers the PR route to links end to end. |
| Ease of use | CNo rating on record. It's aimed at people new to PR, but you'll still set up sending from your own domain, build lists and write your angle before the first pitch goes. | CNo rating on record. It's a large platform with lists, alerts, Smart Folders and reports to set up before it pays off. |
| Platforms and integrations | CWeb only, with no apps, integrations or API on record. It's sold as part of Semrush now. | CWeb only, used in a phone's browser rather than a native app, with no integrations on record. |
| Best for | pitching journalists from inside Semrush | UK PR teams wanting database and monitoring |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush AI PR Toolkit and Roxhill. How we grade
Where they differ
- Semrush AI PR Toolkit also covers link outreach.
- Roxhill also covers email campaigns and journalist requests.
In commonWebAI featuresReports
At a glance
| Semrush AI PR Toolkit | Roxhill | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $149 per month, billed annually | Not published |
| Free plan | None | None |
| Free trial | 7-day free trial of any plan; sending emails, seeing contact details and exports are locked until you pay | None listed |
| Web | ||
| Made by | Semrush Holdings | Roxhill Media |
| Price read from | semrush.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Semrush AI PR Toolkit
- Prowly itself no longer takes new subscriptions or trials; new customers are pointed to this Semrush toolkit.
- Each plan includes one user; extra users cost $20 a month each.
- Base cannot export contacts or monitor media; 200 more exports cost $149 a month and 1,000 more emails $29.
- The pricing page shows annual billing; Semrush's help center gives the same figures as monthly prices.
Roxhill
- No prices are published: an annual fee covering database and monitoring is quoted by sales.
- Bands are Core with 1 login, Boutique with 3, Enterprise with 5, and Premium by arrangement; distribution starts at Boutique.
- Historical search starts at Boutique and the spokespeople platform at Enterprise; extra logins and reports cost more.
- There is no native mobile app; the database runs in a phone's browser.
Key features
Semrush AI PR Toolkit
- AI-cited media finder
- Lists the media outlets in your industry that AI models cite in their answers, with journalists to pitch at each.
- Media database
- Profiles of more than 600,000 journalists and outlets, searchable by keyword and location; Pro adds audience and traffic data per outlet.
- AI pitch and press release writing
- Drafts pitches and press releases with AI on every plan, ready to send from the toolkit's mailing tool.
- Email outreach and analytics
- Sends pitches from your own authenticated domain and tracks engagement. Pro adds scheduled follow-ups and shows which pitches led to coverage.
- Media monitoring
- From Pro, watches online news, blogs and forums for mentions, filters out reprints and duplicates, and sends alerts with AI summaries.
- Competitive intelligence
- Business tracks where competitors get coverage and benchmarks your share of voice, sentiment and reach against theirs.
Roxhill
- Journalist search
- Find journalists by topic, sector, keyword or company, with profiles that include bios, recent articles, social posts and how each one likes to be pitched.
- Journalist Assistant
- An AI assistant inside the database that reads journalist profiles to suggest pitch angles, draft briefing notes and explain what each writer cares about.
- Press release distribution
- Design, schedule and send releases to saved lists, with contacts who opted out flagged across shared lists and reports on opens, clicks and unsubscribes.
- Alerts and media requests
- Custom alerts for journalist moves, headlines, social posts, forward features and media requests, on a schedule you set or on the dashboard.
- PR opportunities directory
- Search over 2,000 regular lifestyle slots from more than 100 UK outlets, filtered by section, outlet or category.
- Monitoring and spokespeople analytics
- Coverage sorted into Smart Folders, AI metrics, stakeholder newsletters, and share-of-voice comparisons of your spokespeople against rivals.
Plans
Semrush AI PR Toolkit
Base$149
per month, billed annually
1 user, AI-cited media finder, media database, AI pitch writing, 250 contacts added and 500 emails a month. No monitoring or exports.
Pro$279
per month, billed annually
Adds media monitoring (3,000 mentions a month), follow-ups, outlet audience data, 500 contacts, 150 exports and 1,250 emails a month.
Business$499
per month, billed annually
Adds competitor tracking, benchmarking and gap ideas, with 50,000 mentions, 1,000 contacts, 500 exports and 3,500 emails a month.
Roxhill
Pricing could not be confirmed. See roxhillmedia.com.
Common questions
Which is cheaper, Semrush AI PR Toolkit or Roxhill?
As of Oct 23, 2026, Semrush AI PR Toolkit starts at $149 per month, billed annually, and Roxhill has no price we could confirm.
Which has a free plan, Semrush AI PR Toolkit or Roxhill?
As of Oct 23, 2026, neither Semrush AI PR Toolkit nor Roxhill has a free plan. Semrush AI PR Toolkit has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.