JournoFinder vs Roxhill (2026): which should you pick?
As of Oct 23, 2026, JournoFinder grades higher than Roxhill: 2.4 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
JournoFinder grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
JournoFinder
Journalist database with an AI list builder, news search and pitching
Free plan · from $119/mo
Roxhill
Media database and monitoring platform for PR teams, sold by quote
Paid
Which one is for you
Pick JournoFinder if
- Fits if you pitch journalists every week and an enterprise media database is out of budget
- Works for digital PR link builders who want the writers behind an Ahrefs backlink export
Look elsewhere if
- Not for you if you want to check contact details before paying, as the trial hides them
- Watch out: the FAQ says no refunds, and the vendor's pages disagree on whether the trial needs a card
- Pricey if you pay monthly, at $189 against $119 a month billed annually
- Tight if you build many lists, as media lists and active contacts are capped per plan under fair use
- Too light for reactive PR outside the US and UK, which its breaking-news alerts don't watch
Pick Roxhill if
- Fits if you run PR in the UK and want a media database and monitoring under one login
- Works for lifestyle PRs pitching regular slots in UK magazines
Look elsewhere if
- Skip it if you want to see a price first, as the annual fee is only quoted by sales
- Not for you if you want to try it first, as no free plan or trial is on record
- Tight if you're on Core with 1 login: distribution and historical search start at Boutique, and spokespeople analytics at Enterprise
- Watch out: extra logins and reports cost more, on top of the quoted fee
- Too light for working from a phone app, as there's no native app, only the database in a phone's browser
How we grade them
| 2.4GPAJournoFinderFair | 1.8GPARoxhillWeak | |
|---|---|---|
| Value for money | C$119 a month billed annually for 1 user, above this category's usual top but short of its dearest tenth. Monthly billing is $189, and Team is $229 a month billed annually for 3 users. | CNo price is published: the annual fee for the database and monitoring is quoted by sales, in bands from Core with 1 login to Enterprise with 5, so the price is only given on a sales call. |
| Free plan and trial | CA free plan that only searches journalist requests, with 3 daily email alerts. The 7-day trial of paid plans hides journalists' contact details, which is what you'd pay for. | FNothing free on record: no free plan and no trial, and getting started goes through sales. |
| Features | BA database of over 1,000,000 contacts, an AI list builder, news, article and outlet search, writers behind pasted URLs, request alerts, reactive PR alerts and email outreach. It covers the digital PR route to links end to end. | BJournalist search with bios and pitching preferences, an AI Journalist Assistant, release distribution, alerts for moves and media requests, 2,000+ UK lifestyle slots, monitoring and spokespeople analytics. It covers the PR route to links end to end. |
| Ease of use | CNo rating on record. The agent builds a list from a sentence, but there are filters, lists, alerts and mailboxes to set up first. | CNo rating on record. It's a large platform with lists, alerts, Smart Folders and reports to set up before it pays off. |
| Platforms and integrations | BWeb only, with Gmail, Outlook and Microsoft 365 for sending, Slack for news alerts, and a connector for Claude and ChatGPT. No desktop or phone app. | CWeb only, used in a phone's browser rather than a native app, with no integrations on record. |
| Best for | digital PR on a smaller budget | UK PR teams wanting database and monitoring |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: JournoFinder and Roxhill. How we grade
Where they differ
- JournoFinder also covers AI agents and link outreach.
- Roxhill also covers reports and email campaigns.
In commonWebJournalist requests
At a glance
| JournoFinder | Roxhill | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $119 per month for 1 user, billed annually ($189 billed monthly) | Not published |
| Free plan | Search journalist requests and get 3 daily email alerts for them. No journalist database, media lists or contact details. | None |
| Free trial | 7-day free trial of paid plans, with journalists' contact details hidden until you pay | None listed |
| Web | ||
| Made by | JournoFinder | Roxhill Media |
| Price read from | journofinder.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
JournoFinder
- The trial hides journalists' contact details, and the vendor's pages disagree on whether it needs a card.
- The FAQ states that JournoFinder gives no refunds.
- Media lists and active contacts are capped per plan, under a fair use policy.
- Breaking-news alerts watch US and UK news only.
Roxhill
- No prices are published: an annual fee covering database and monitoring is quoted by sales.
- Bands are Core with 1 login, Boutique with 3, Enterprise with 5, and Premium by arrangement; distribution starts at Boutique.
- Historical search starts at Boutique and the spokespeople platform at Enterprise; extra logins and reports cost more.
- There is no native mobile app; the database runs in a phone's browser.
Key features
JournoFinder
- Journalist search
- Search a database the vendor puts at over 1,000,000 media contacts by topic, outlet, job title, location and language, including staff who are not bylined reporters.
- AI agent for media lists
- Describe the story in a sentence and the agent builds a vetted media list, judging each journalist on beat and reach; it also works from Claude or ChatGPT.
- News, article and URL search
- Search Google News in real time or any story to see who covered it, or paste article URLs, such as an Ahrefs backlink export, to get the writers' contacts.
- Journalist request alerts
- Gathers requests for expert sources from social media and platforms such as Qwoted and Featured, with AI-matched alerts by email or instantly.
- Reactive PR alerts
- Add a client's domain and it watches breaking news in the US and UK, alerting you by Slack or email when the client has a credible angle.
- Email outreach
- Connect Gmail, Outlook or Microsoft 365, personalize each pitch with the agent and schedule follow-ups; replies from every team mailbox land in one inbox.
Roxhill
- Journalist search
- Find journalists by topic, sector, keyword or company, with profiles that include bios, recent articles, social posts and how each one likes to be pitched.
- Journalist Assistant
- An AI assistant inside the database that reads journalist profiles to suggest pitch angles, draft briefing notes and explain what each writer cares about.
- Press release distribution
- Design, schedule and send releases to saved lists, with contacts who opted out flagged across shared lists and reports on opens, clicks and unsubscribes.
- Alerts and media requests
- Custom alerts for journalist moves, headlines, social posts, forward features and media requests, on a schedule you set or on the dashboard.
- PR opportunities directory
- Search over 2,000 regular lifestyle slots from more than 100 UK outlets, filtered by section, outlet or category.
- Monitoring and spokespeople analytics
- Coverage sorted into Smart Folders, AI metrics, stakeholder newsletters, and share-of-voice comparisons of your spokespeople against rivals.
Plans
JournoFinder
Free$0
Search journalist requests with 3 daily email alerts.
JournoFinder$119
per month for 1 user, billed annually ($189 billed monthly)
The AI agent, journalist, news, article and outlet search, 100 media lists, contact export, 10 request alerts and news alerts for 3 clients.
Team$229
per month for 3 users, billed annually
Everything in JournoFinder for 3 users, news alerts for 5 clients per user, shared lists, an activity log and a customer success manager.
Roxhill
Pricing could not be confirmed. See roxhillmedia.com.
Ways to pay less
JournoFinder
- Annual discount
Save 34% with yearly billing
JournoFinder's pricing marks yearly billing 34% off: the one-user plan is $119 a month billed annually against $189 billed monthly.
Roxhill
No public discounts listed.
Common questions
Which is cheaper, JournoFinder or Roxhill?
As of Oct 23, 2026, JournoFinder starts at $119 per month for 1 user, billed annually ($189 billed monthly), and Roxhill has no price we could confirm.
Which has a free plan, JournoFinder or Roxhill?
As of Oct 23, 2026, only JournoFinder has a free plan. Roxhill does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.