Prezly vs Roxhill (2026): which should you pick?

Pick Prezly if

• Fits if your team publishes its own press releases and already has a media list
• Works for PR agencies running newsrooms for several clients

Look elsewhere if

• Skip it if you need to find journalists, as there's no database and you import your own contacts
• Pricey if you want your own sending domain or no Prezly branding, as both start at Standard for $300 a month
• Tight if more than one person pitches, as Essential has a single user and extra seats aren't priced on the page
• Watch out: single sign-on and the uptime SLA are Enterprise only, prices exclude VAT, and the AI over MCP is given on request

Pick Roxhill if

• Fits if you run PR in the UK and want a media database and monitoring under one login
• Works for lifestyle PRs pitching regular slots in UK magazines

Look elsewhere if

• Skip it if you want to see a price first, as the annual fee is only quoted by sales
• Not for you if you want to try it first, as no free plan or trial is on record
• Tight if you're on Core with 1 login: distribution and historical search start at Boutique, and spokespeople analytics at Enterprise
• Watch out: extra logins and reports cost more, on top of the quoted fee
• Too light for working from a phone app, as there's no native app, only the database in a phone's browser

Prezly

• There is no journalist database; you import your own contacts, and a curated media list service is arranged separately.
• Essential has one user and Prezly branding; white-label and own-domain sending start at Standard for $300 a month.
• Extra users can be added at a cost that depends on the plan, which the pricing page does not list.
• Single sign-on and the uptime SLA are limited to the custom-priced Enterprise plans; prices exclude VAT.

Roxhill

• No prices are published: an annual fee covering database and monitoring is quoted by sales.
• Bands are Core with 1 login, Boutique with 3, Enterprise with 5, and Premium by arrangement; distribution starts at Boutique.
• Historical search starts at Boutique and the spokespeople platform at Enterprise; extra logins and reports cost more.
• There is no native mobile app; the database runs in a phone's browser.

Prezly

Branded online newsroom

Publish press releases and multimedia stories in a newsroom under your own brand, with downloadable media kits and support for several languages.

Media contacts and lists

A PR CRM for the contacts you already have, with tags, notes and lists: 5,000 to 20,000 contacts depending on the plan.

Email pitching

Send personalized campaigns with a story attached to a media list. Sending from your own or a client's domain starts at Standard.

Campaign reports and coverage

Reports show deliveries, opens and clicks per campaign, and coverage can be linked to the story and journalist it came from.

Media monitoring

A monitoring tool, run on Opoint's data, tracks news mentions inside Prezly and adds outlets that cover you as new contacts.

Prezly AI over MCP

Connect Claude, ChatGPT or Gemini to draft stories, find contacts and review campaigns. Prezly says access is given on request.

Roxhill

Journalist search

Find journalists by topic, sector, keyword or company, with profiles that include bios, recent articles, social posts and how each one likes to be pitched.

Journalist Assistant

An AI assistant inside the database that reads journalist profiles to suggest pitch angles, draft briefing notes and explain what each writer cares about.

Press release distribution

Design, schedule and send releases to saved lists, with contacts who opted out flagged across shared lists and reports on opens, clicks and unsubscribes.

Alerts and media requests

Custom alerts for journalist moves, headlines, social posts, forward features and media requests, on a schedule you set or on the dashboard.

PR opportunities directory

Search over 2,000 regular lifestyle slots from more than 100 UK outlets, filtered by section, outlet or category.

Monitoring and spokespeople analytics

Coverage sorted into Smart Folders, AI metrics, stakeholder newsletters, and share-of-voice comparisons of your spokespeople against rivals.

Prezly

• Essential$120

  per month, billed annually ($175 billed monthly)

  1 newsroom, 1 user and up to 5,000 contacts, one language, Prezly branding and sending from a Prezly email address.

• Standard$300

  per month, billed annually ($350 billed monthly)

  1 newsroom, 2 users and 10,000 contacts, white-label newsroom, custom fonts, translations and sending from your own domain.

• Agency Essential$350

  per month, billed annually ($525 billed monthly)

  For agencies: 3 named users, 10 client newsrooms and 10,000 contacts, with Prezly branding and Prezly email sending.

• Agency Standard$525

  per month, billed annually ($700 billed monthly)

  5 named users, 20 newsrooms and 20,000 contacts, hub rooms, media galleries, user permissions, white-label and own-domain sending.

• EnterpriseCustom

  Custom newsroom and user limits, single sign-on, a 99% uptime SLA, 24/7 support and custom layouts. Agencies get an Agency Custom plan.

Roxhill

Pricing could not be confirmed. See roxhillmedia.com.

Prezly

• Annual discount

  Lower monthly rate with annual billing

  Prezly's pricing page lists Essential at $120 a month billed annually against $175 billed monthly, and Standard at $300 against $350.

• Nonprofit

  20% off for registered charities

  Prezly's nonprofit page says registered charities can claim 20% off any plan by asking through the in-app support chat after the trial.

Roxhill

No public discounts listed.