JournoFinder vs Prezly (2026): which should you pick?
As of Oct 23, 2026, JournoFinder grades higher than Prezly: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
JournoFinder grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
JournoFinder
Journalist database with an AI list builder, news search and pitching
Prezly
PR software for newsrooms, media contacts and email pitches
Which one is for you
Pick JournoFinder if
- Fits if you pitch journalists every week and an enterprise media database is out of budget
- Works for digital PR link builders who want the writers behind an Ahrefs backlink export
Look elsewhere if
- Not for you if you want to check contact details before paying, as the trial hides them
- Watch out: the FAQ says no refunds, and the vendor's pages disagree on whether the trial needs a card
- Pricey if you pay monthly, at $189 against $119 a month billed annually
- Tight if you build many lists, as media lists and active contacts are capped per plan under fair use
- Too light for reactive PR outside the US and UK, which its breaking-news alerts don't watch
Pick Prezly if
- Fits if your team publishes its own press releases and already has a media list
- Works for PR agencies running newsrooms for several clients
Look elsewhere if
- Skip it if you need to find journalists, as there's no database and you import your own contacts
- Pricey if you want your own sending domain or no Prezly branding, as both start at Standard for $300 a month
- Tight if more than one person pitches, as Essential has a single user and extra seats aren't priced on the page
- Watch out: single sign-on and the uptime SLA are Enterprise only, prices exclude VAT, and the AI over MCP is given on request
How we grade them
| 2.4GPAJournoFinderFair | 2.0GPAPrezlyFair | |
|---|---|---|
| Value for money | C$119 a month billed annually for 1 user, above this category's usual top but short of its dearest tenth. Monthly billing is $189, and Team is $229 a month billed annually for 3 users. | DEssential is $120 a month billed yearly ($175 monthly) for one user, well above this category's middle of $49. Sending from your own domain and dropping Prezly's branding need Standard at $300. |
| Free plan and trial | CA free plan that only searches journalist requests, with 3 daily email alerts. The 7-day trial of paid plans hides journalists' contact details, which is what you'd pay for. | CNo free plan, but a 14-day trial with no card needed. |
| Features | BA database of over 1,000,000 contacts, an AI list builder, news, article and outlet search, writers behind pasted URLs, request alerts, reactive PR alerts and email outreach. It covers the digital PR route to links end to end. | CA branded newsroom, a contacts CRM, tracked email pitches, coverage reports and media monitoring. The gap matters for pitching: there's no journalist database, so you import your own contacts. |
| Ease of use | CNo rating on record. The agent builds a list from a sentence, but there are filters, lists, alerts and mailboxes to set up first. | CNo rating on record. There's a newsroom to brand, contacts to import and lists to build before the first pitch goes out. |
| Platforms and integrations | BWeb only, with Gmail, Outlook and Microsoft 365 for sending, Slack for news alerts, and a connector for Claude and ChatGPT. No desktop or phone app. | BWeb only, with no desktop or phone app. It works with Claude, ChatGPT and Gemini through MCP (access on request), takes drafts from Google Docs and has an API for developers. |
| Best for | digital PR on a smaller budget | a branded newsroom and press pitching |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: JournoFinder and Prezly. How we grade
Price against what you get
JournoFinder starts at $119 a month and scores 2.7 out of 4 on features, ease of use and platforms. Prezly starts at $120 a month and scores 2.3.
JournoFinder scores higher and starts $1 a month lower. Of the other link building tools on the chart, none scores higher than JournoFinder for less, and 4 score higher than Prezly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- JournoFinder also covers AI agents, link outreach and journalist requests.
- Prezly also covers reports and email campaigns.
At a glance
| JournoFinder | Prezly | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $119 per month for 1 user, billed annually ($189 billed monthly) | $120 per month, billed annually ($175 billed monthly) |
| Free plan | Search journalist requests and get 3 daily email alerts for them. No journalist database, media lists or contact details. | None |
| Free trial | 7-day free trial of paid plans, with journalists' contact details hidden until you pay | 14-day free trial, no credit card required |
| Web | ||
| Made by | JournoFinder | Prezly |
| Price read from | journofinder.com | prezly.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
JournoFinder
- The trial hides journalists' contact details, and the vendor's pages disagree on whether it needs a card.
- The FAQ states that JournoFinder gives no refunds.
- Media lists and active contacts are capped per plan, under a fair use policy.
- Breaking-news alerts watch US and UK news only.
Prezly
- There is no journalist database; you import your own contacts, and a curated media list service is arranged separately.
- Essential has one user and Prezly branding; white-label and own-domain sending start at Standard for $300 a month.
- Extra users can be added at a cost that depends on the plan, which the pricing page does not list.
- Single sign-on and the uptime SLA are limited to the custom-priced Enterprise plans; prices exclude VAT.
Key features
JournoFinder
- Journalist search
- Search a database the vendor puts at over 1,000,000 media contacts by topic, outlet, job title, location and language, including staff who are not bylined reporters.
- AI agent for media lists
- Describe the story in a sentence and the agent builds a vetted media list, judging each journalist on beat and reach; it also works from Claude or ChatGPT.
- News, article and URL search
- Search Google News in real time or any story to see who covered it, or paste article URLs, such as an Ahrefs backlink export, to get the writers' contacts.
- Journalist request alerts
- Gathers requests for expert sources from social media and platforms such as Qwoted and Featured, with AI-matched alerts by email or instantly.
- Reactive PR alerts
- Add a client's domain and it watches breaking news in the US and UK, alerting you by Slack or email when the client has a credible angle.
- Email outreach
- Connect Gmail, Outlook or Microsoft 365, personalize each pitch with the agent and schedule follow-ups; replies from every team mailbox land in one inbox.
Prezly
- Branded online newsroom
- Publish press releases and multimedia stories in a newsroom under your own brand, with downloadable media kits and support for several languages.
- Media contacts and lists
- A PR CRM for the contacts you already have, with tags, notes and lists: 5,000 to 20,000 contacts depending on the plan.
- Email pitching
- Send personalized campaigns with a story attached to a media list. Sending from your own or a client's domain starts at Standard.
- Campaign reports and coverage
- Reports show deliveries, opens and clicks per campaign, and coverage can be linked to the story and journalist it came from.
- Media monitoring
- A monitoring tool, run on Opoint's data, tracks news mentions inside Prezly and adds outlets that cover you as new contacts.
- Prezly AI over MCP
- Connect Claude, ChatGPT or Gemini to draft stories, find contacts and review campaigns. Prezly says access is given on request.
Plans
JournoFinder
Free$0
Search journalist requests with 3 daily email alerts.
JournoFinder$119
per month for 1 user, billed annually ($189 billed monthly)
The AI agent, journalist, news, article and outlet search, 100 media lists, contact export, 10 request alerts and news alerts for 3 clients.
Team$229
per month for 3 users, billed annually
Everything in JournoFinder for 3 users, news alerts for 5 clients per user, shared lists, an activity log and a customer success manager.
Prezly
Essential$120
per month, billed annually ($175 billed monthly)
1 newsroom, 1 user and up to 5,000 contacts, one language, Prezly branding and sending from a Prezly email address.
Standard$300
per month, billed annually ($350 billed monthly)
1 newsroom, 2 users and 10,000 contacts, white-label newsroom, custom fonts, translations and sending from your own domain.
Agency Essential$350
per month, billed annually ($525 billed monthly)
For agencies: 3 named users, 10 client newsrooms and 10,000 contacts, with Prezly branding and Prezly email sending.
Agency Standard$525
per month, billed annually ($700 billed monthly)
5 named users, 20 newsrooms and 20,000 contacts, hub rooms, media galleries, user permissions, white-label and own-domain sending.
EnterpriseCustom
Custom newsroom and user limits, single sign-on, a 99% uptime SLA, 24/7 support and custom layouts. Agencies get an Agency Custom plan.
Ways to pay less
JournoFinder
- Annual discount
Save 34% with yearly billing
JournoFinder's pricing marks yearly billing 34% off: the one-user plan is $119 a month billed annually against $189 billed monthly.
Prezly
- Annual discount
Lower monthly rate with annual billing
Prezly's pricing page lists Essential at $120 a month billed annually against $175 billed monthly, and Standard at $300 against $350.
- Nonprofit
20% off for registered charities
Prezly's nonprofit page says registered charities can claim 20% off any plan by asking through the in-app support chat after the trial.
Common questions
Which is cheaper, JournoFinder or Prezly?
As of Oct 23, 2026, JournoFinder is cheaper to start with: $119 a month, against $120 a month for Prezly. JournoFinder starts at $119 per month for 1 user, billed annually ($189 billed monthly), and Prezly starts at $120 per month, billed annually ($175 billed monthly).
Which has a free plan, JournoFinder or Prezly?
As of Oct 23, 2026, only JournoFinder has a free plan. Prezly does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.