PostHog vs Usermaven (2026): which should you pick?
As of Nov 13, 2026, we pick PostHog: it is second in our ranking of website and product analytics tools, and it grades higher too, 3.2 against 1.6.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
PostHog grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
PostHog
Open-source product analytics with replays, flags and surveys
Which one is for you
Pick PostHog if
- Fits if you're a startup that wants analytics, replays and flags within the free allowance
- Works for developers who want to go from a broken session to the error behind it
Look elsewhere if
- Skip it if you just want simple visitor counts without learning a whole toolkit
- Pricey if you need SSO or a HIPAA BAA, which take Boost at $250 a month on top of usage; SAML takes Scale at $750
- Not for you if you want a fixed monthly bill, as everything past the free allowance is metered
- Tight if you stay free, with 1 project, recordings kept a month and events dropped past the limits
- Watch out: self-hosted PostHog is officially unsupported, with no tagged releases or paid support
Pick Usermaven if
- Fits if you want website and product numbers with attribution in one tool
- Works for a marketing team that will take a demo before buying
Look elsewhere if
- Skip it if you want a price on the page, as you book a demo for both plans
- Not for you if you need a free plan or trial, as none is listed
- Too light for a data team that needs warehouse export or SAML SSO, which are Enterprise
- Watch out: white-label analytics, onboarding and extra workspaces are add-ons sold through sales
How we grade them
| 3.2GPAPostHogVery good | 1.6GPAUsermavenWeak | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits in the free 1M events and 5,000 recordings, so the figure is $0. There's no base fee after that, just usage from $0.00005 an event. Boost, at $250 a month, is only for SSO, HIPAA and more projects. | CNo prices are published; Business and Enterprise are both reached by booking a demo. |
| Free plan and trial | BNo card and no time limit: 1M events, 5,000 recordings, 1M flag requests and 1,500 survey responses every month, with unlimited members. Usage stops at the limit, so no surprise bill. You get 1 project, and recordings are kept a month. | FNo free plan or free trial is listed on the pricing page. |
| Features | AAnalytics, web analytics, replays, flags, A/B tests, surveys, error tracking, logs and a data warehouse with pipelines in and out. Graded against Amplitude, Mixpanel and Heap, it covers the whole job, and none of them bundles errors, logs and a warehouse too. | CMulti-touch attribution, website and product analytics, an AI assistant with MCP, server-side tracking and alerts. Warehouse export and SSO are Enterprise. |
| Ease of use | CNo rating on record. The cloud version is a snippet and a sign-up, but there are a lot of products to learn and events to plan. The free self-hosted version is a Docker deploy PostHog doesn't officially support, which is a developer's job. | CNo store rating on record. Ad and CRM accounts need connecting and reports need building. |
| Platforms and integrations | BWeb only, so it can't reach an A. It pulls data in from Stripe, HubSpot, Salesforce and Postgres, sends events out to Braze, Klaviyo and others, and works with Snowflake, BigQuery and Zendesk. | CWeb only, and BigQuery is the only integration listed. |
| Best for | a whole product toolkit on one free allowance | attribution and product analytics, sold by demo |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: PostHog and Usermaven. How we grade
Where they differ
- PostHog is open source and self-hostable, according to its own site.
- PostHog also covers surveys, session replay and a/B testing.
- Usermaven also covers reports and dashboards.
At a glance
| PostHog | Usermaven | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $0.00005 per analytics event past the free 1M (pay-as-you-go) | Not published |
| Free plan | Monthly allowance that resets: 1M analytics events, 5,000 recordings, 1M flag requests, 1,500 survey responses, 100K exceptions. Unlimited members, 1 project, 1-year retention. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | PostHog | Usermaven Inc. |
| Price read from | posthog.com | Not confirmed |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
PostHog
- Usage is metered per product, so the monthly bill moves with traffic; billing limits can be set for each product to cap it.
- SSO enforcement, a HIPAA BAA and unlimited projects need the $250-a-month Boost package on top of usage; SAML sign-in needs Scale at $750.
- The free plan keeps recordings for 1 month and data for 1 year, allows 1 project, and drops events past its limits.
- Self-hosted PostHog is officially unsupported and has no tagged releases; PostHog recommends always running the latest image.
Usermaven
- No prices are published: the pricing page offers only Business and Enterprise plans, both reached by booking a demo.
- Enterprise adds data warehouse export, BigQuery, SAML SSO, audit logs and on-premise or private cloud options.
- White-label analytics, onboarding and extra workspaces are sold as add-ons through sales.
Key features
PostHog
- Product and web analytics
- Funnels, trends, retention, user paths and a web analytics dashboard, built from events. The first 1M events a month are free.
- Session replay
- Recordings of real visits to see where people get stuck, linked to funnels and errors. 5,000 recordings a month are free; recordings are kept 90 days on pay-as-you-go.
- Feature flags and experiments
- Roll features out to chosen users and run A/B tests, billed together by flag requests, with 1M requests free each month.
- Surveys
- In-app surveys with 1,500 free responses a month, and white-labeled surveys on the Boost package.
- Error tracking and logs
- Captures exceptions (100K free a month) and ingests logs (10 GB free), so you can go from a replay to the error behind it.
- Data warehouse and pipelines
- Syncs data in from Stripe, HubSpot, Salesforce, Postgres and others, and sends events out to tools such as Braze and Klaviyo.
Usermaven
- Multi-touch attribution
- Connects channels, campaigns, ads and content to conversions, pipeline and revenue, with custom attribution models on the Business plan.
- Website and product analytics
- Covers traffic, funnels, user journeys, trends, retention analysis and dashboards, plus contact profiles and segments.
- Maven AI and MCP
- An AI assistant answers questions about your data, and an MCP connection lets AI agents reach the same data.
- Automatic and server-side tracking
- Auto-captures customer events, offers cookieless and server-side collection, and a route for tracking through common ad blockers.
- Ad and CRM integrations
- Lists more than 30 integrations with CRM and ad platforms, plus audience and conversion sync on Business.
- Reports and alerts
- Scheduled reports and alerts on key metrics, with white-label client reporting available as an add-on.
Plans
PostHog
Free$0
Full free allowance on every product, unlimited team members, 1 project, community support. Usage stops at the limits, so no surprise bill.
Pay-as-you-go$0
plus usage above the monthly free allowance
No base fee. Analytics from $0.00005 an event and replays from $0.005 a recording, cheaper at volume. 6 projects, 7-year data, email support.
Boost$250
per month, plus usage
Platform package: unlimited projects, SSO enforcement, 2FA enforcement, white labeling, HIPAA BAA and 12 months of replay retention.
Scale$750
per month, plus usage
Everything in Boost plus SAML and OIDC sign-in, approval workflows, real-time alerts and priority support with an 8-hour target.
EnterpriseCustom
Sold through sales: role-based access, a dedicated account manager, training, and up to 5 years of replay retention.
Self-hosted (hobby deploy)$0
MIT-licensed Docker Compose deployment you host yourself. Officially unsupported, with no paid support plan.
Usermaven
Pricing could not be confirmed. See usermaven.com.
Ways to pay less
PostHog
- Startups
$50,000 in credits for early-stage startups
Companies under 2 years old that have raised less than $5M get $50,000 of PostHog credit for 12 months, plus partner perks. A company email domain is required.
- Nonprofit
Discount for nonprofits
PostHog says it gives nonprofits a discount in most cases: create an account, then contact sales with details of the organization.
Usermaven
No public discounts listed.
Common questions
Which is cheaper, PostHog or Usermaven?
As of Nov 12, 2026, PostHog starts at $0.00005 per analytics event past the free 1M (pay-as-you-go), and Usermaven has no price we could confirm.
Which has a free plan, PostHog or Usermaven?
As of Nov 12, 2026, only PostHog has a free plan. Usermaven does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.