Amplitude vs Usermaven (2026): which should you pick?

Pick Amplitude if

• Fits if you're a startup that stays under 2M events a month and pays nothing
• Works for teams of any size, since every plan has unlimited seats

Look elsewhere if

• Skip it if you just want visitor counts for a blog, which a simple page counter does with less setup
• Not for you if you want a published price for experiment results and SSO, which start on Growth
• Tight if you stay free and build lots of reports, with only 10 saved charts, 1 live experiment and 1 year of data
• Watch out: Plus has no price list in text, only a chart; it's $6,912 a year at 10M events
• Watch out: session replays are kept for 1 month on every plan, and longer is a Growth or Enterprise add-on

Pick Usermaven if

• Fits if you want website and product numbers with attribution in one tool
• Works for a marketing team that will take a demo before buying

Look elsewhere if

• Skip it if you want a price on the page, as you book a demo for both plans
• Not for you if you need a free plan or trial, as none is listed
• Too light for a data team that needs warehouse export or SAML SSO, which are Enterprise
• Watch out: white-label analytics, onboarding and extra workspaces are add-ons sold through sales

Amplitude

• Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
• Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
• Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
• Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.

Usermaven

• No prices are published: the pricing page offers only Business and Enterprise plans, both reached by booking a demo.
• Enterprise adds data warehouse export, BigQuery, SAML SSO, audit logs and on-premise or private cloud options.
• White-label analytics, onboarding and extra workspaces are sold as add-ons through sales.

Amplitude

Event-based product analytics

Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.

Session replay and heatmaps

Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.

Feature flags and experiments

Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.

In-app guides and surveys

Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.

AI agents and MCP

AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.

Audience syncs

Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.

Usermaven

Multi-touch attribution

Connects channels, campaigns, ads and content to conversions, pipeline and revenue, with custom attribution models on the Business plan.

Website and product analytics

Covers traffic, funnels, user journeys, trends, retention analysis and dashboards, plus contact profiles and segments.

Maven AI and MCP

An AI assistant answers questions about your data, and an MCP connection lets AI agents reach the same data.

Automatic and server-side tracking

Auto-captures customer events, offers cookieless and server-side collection, and a route for tracking through common ad blockers.

Ad and CRM integrations

Lists more than 30 integrations with CRM and ad platforms, plus audience and conversion sync on Business.

Reports and alerts

Scheduled reports and alerts on key metrics, with white-label client reporting available as an add-on.

Amplitude

• Free$0

  2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed.

• Plus$900

  per year for up to 3M events a month

  First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events.

• GrowthCustom

  Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA.

• EnterpriseCustom

  Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA.

Usermaven

Pricing could not be confirmed. See usermaven.com.

Amplitude

• Startups

  One free year of Growth for startups

  Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.

Usermaven

No public discounts listed.