Mixpanel vs Usermaven (2026): which should you pick?
As of Nov 12, 2026, Mixpanel grades higher than Usermaven: 3.0 against 1.6 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Mixpanel grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Mixpanel
Event-based product analytics with replays, flags and experiments
Which one is for you
Pick Mixpanel if
- Fits if you want to see where people drop out of sign-up and who comes back
- Works for startups that stay under 1M events a month, with any number of seats
Look elsewhere if
- Skip it if you just want page counts for a blog or a shop
- Pricey if you outgrow 1M events, at $100 a month for 1.5M and $840 at 10M on yearly billing
- Tight if you stay free and need saved cohorts or more than 5 saved reports each
- Watch out: group analytics and Data Pipelines exports are paid add-ons, and Growth stops at 20M events
- Not for you if you need anomaly detection, HIPAA tools or custom data retention without an Enterprise deal
Pick Usermaven if
- Fits if you want website and product numbers with attribution in one tool
- Works for a marketing team that will take a demo before buying
Look elsewhere if
- Skip it if you want a price on the page, as you book a demo for both plans
- Not for you if you need a free plan or trial, as none is listed
- Too light for a data team that needs warehouse export or SAML SSO, which are Enterprise
- Watch out: white-label analytics, onboarding and extra workspaces are add-ons sold through sales
How we grade them
| 3.0GPAMixpanelVery good | 1.6GPAUsermavenWeak | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits inside the free 1M events, so the figure is $0, with unlimited seats and 10,000 replays. Past that, Growth is $100 a month for 1.5M events billed yearly ($140 monthly), and $840 at 10M. | CNo prices are published; Business and Enterprise are both reached by booking a demo. |
| Free plan and trial | BFree forever with no card: 1M events, 10,000 replays, 1,000 experiment users and 10 feature flags, with unlimited seats. The caps: 5 saved reports per seat, and cohorts you can build but not save. | FNo free plan or free trial is listed on the pricing page. |
| Features | BFunnels, retention, cohorts, replays with console logs, heatmaps, flags, experiments, AI summaries and warehouse connectors. That's the whole product analytics job. Anomaly detection and HIPAA tools are Enterprise only, and group analytics is a paid add-on. | CMulti-touch attribution, website and product analytics, an AI assistant with MCP, server-side tracking and alerts. Warehouse export and SSO are Enterprise. |
| Ease of use | CNo rating on record. Autocapture works on web and mobile, but you'll still want a tracking plan, and building useful funnels and cohorts takes some learning. AI summaries and an MCP server take questions in plain words. | CNo store rating on record. Ad and CRM accounts need connecting and reports need building. |
| Platforms and integrations | BWeb only, no desktop or phone app, so it stops at B. It pulls data from BigQuery, Snowflake, Databricks, Redshift and Postgres, and works with Segment, mParticle, Braze, Iterable and Google Ads. | CWeb only, and BigQuery is the only integration listed. |
| Best for | funnels and retention for apps and sites | attribution and product analytics, sold by demo |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mixpanel and Usermaven. How we grade
Where they differ
- Mixpanel also covers session replay and a/B testing.
- Usermaven also covers reports and dashboards.
At a glance
| Mixpanel | Usermaven | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $100 per month for 1.5M events, billed annually ($140 billed monthly) | Not published |
| Free plan | Free forever, no card: unlimited seats, 1M events a month, 10,000 session replays, 1,000 experiment users, 10 feature flags, funnels and retention, 5 saved reports per seat. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Mixpanel | Usermaven Inc. |
| Price read from | mixpanel.com | Not confirmed |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Mixpanel
- Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
- Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
- Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
- Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.
Usermaven
- No prices are published: the pricing page offers only Business and Enterprise plans, both reached by booking a demo.
- Enterprise adds data warehouse export, BigQuery, SAML SSO, audit logs and on-premise or private cloud options.
- White-label analytics, onboarding and extra workspaces are sold as add-ons through sales.
Key features
Mixpanel
- Funnels, retention and cohorts
- Reports built from tracked events, with autocapture for web and mobile. Saved cohorts, custom properties and unlimited saved reports start on Growth.
- Session replay and heatmaps
- Web and mobile replays with console logs and network calls, plus heatmaps and clickmaps. Free includes 10,000 replays a month and Growth 20,000, expandable to 500,000.
- Feature flags and experiments
- Feature flags and A/B experiments counted by monthly experiment users: 1,000 on Free and 5,000 on Growth, which can buy up to 100,000.
- AI analysis and MCP server
- AI summaries and agent-style analysis on every plan, and an MCP server so AI assistants can query your Mixpanel data.
- Warehouse connectors
- Growth and Enterprise can bring in data from BigQuery, Snowflake, Databricks, Redshift and Postgres; those rows count toward the event limit.
Usermaven
- Multi-touch attribution
- Connects channels, campaigns, ads and content to conversions, pipeline and revenue, with custom attribution models on the Business plan.
- Website and product analytics
- Covers traffic, funnels, user journeys, trends, retention analysis and dashboards, plus contact profiles and segments.
- Maven AI and MCP
- An AI assistant answers questions about your data, and an MCP connection lets AI agents reach the same data.
- Automatic and server-side tracking
- Auto-captures customer events, offers cookieless and server-side collection, and a route for tracking through common ad blockers.
- Ad and CRM integrations
- Lists more than 30 integrations with CRM and ad platforms, plus audience and conversion sync on Business.
- Reports and alerts
- Scheduled reports and alerts on key metrics, with white-label client reporting available as an add-on.
Plans
Mixpanel
Free$0
1M events a month, 10,000 session replays, unlimited seats. Cohorts can be built but not saved.
Growth$100
per month for 1.5M events, billed annually ($140 billed monthly)
First 1M events free, then $0.00028 an event with volume discounts, up to 20M. $840 a month at 10M events, billed annually. 20,000 replays.
EnterpriseCustom
Sold through sales: up to 1T events a month, custom replay and experiment volumes, anomaly detection, HIPAA tools and a success team.
Usermaven
Pricing could not be confirmed. See usermaven.com.
Ways to pay less
Mixpanel
- Annual discount
About 29% off Growth with annual billing
Billed annually, Growth costs $100 a month at 1.5M events instead of $140, and $840 instead of $1,176 at 10M events; the page puts the saving at $480 a year at 1.5M.
- Startups
First year free for early-stage startups
Companies under 5 years old with up to $8M in funding get a free first year on the Startup Plan: 1 billion events, 1 million session replays and unlimited experiments.
Usermaven
No public discounts listed.
Common questions
Which is cheaper, Mixpanel or Usermaven?
As of Nov 12, 2026, Mixpanel starts at $100 per month for 1.5M events, billed annually ($140 billed monthly), and Usermaven has no price we could confirm.
Which has a free plan, Mixpanel or Usermaven?
As of Nov 12, 2026, only Mixpanel has a free plan. Usermaven does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.