PostHog vs Zenovay (2026): which should you pick?
As of Nov 13, 2026, we pick PostHog: it is second in our ranking of website and product analytics tools, and it grades higher too, 3.2 against 2.4.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
PostHog grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
PostHog
Open-source product analytics with replays, flags and surveys
Zenovay
Cookieless web analytics that traces revenue back to its source
Which one is for you
Pick PostHog if
- Fits if you're a startup that wants analytics, replays and flags within the free allowance
- Works for developers who want to go from a broken session to the error behind it
Look elsewhere if
- Skip it if you just want simple visitor counts without learning a whole toolkit
- Pricey if you need SSO or a HIPAA BAA, which take Boost at $250 a month on top of usage; SAML takes Scale at $750
- Not for you if you want a fixed monthly bill, as everything past the free allowance is metered
- Tight if you stay free, with 1 project, recordings kept a month and events dropped past the limits
- Watch out: self-hosted PostHog is officially unsupported, with no tagged releases or paid support
Pick Zenovay if
- Fits if you run a small SaaS and want revenue tied to traffic sources
- Works for sites under 10,000 events a month on the free plan
Look elsewhere if
- Tight if you stay free, as it is capped at 10,000 events a month and 1 website
- Pricey if your traffic grows, since plans are priced by event volume up to 20M
- Watch out: replay, funnels, error tracking and the API need Pro; SQL, SSO and white-label need Scale at $90
- Watch out: Enterprise is $1,299 a month and up
How we grade them
| 3.2GPAPostHogVery good | 2.4GPAZenovayFair | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits in the free 1M events and 5,000 recordings, so the figure is $0. There's no base fee after that, just usage from $0.00005 an event. Boost, at $250 a month, is only for SSO, HIPAA and more projects. | CPro is $20 a month for 50K events, between the cheaper quarter and the middle, and the price rises with the event slider. |
| Free plan and trial | BNo card and no time limit: 1M events, 5,000 recordings, 1M flag requests and 1,500 survey responses every month, with unlimited members. Usage stops at the limit, so no surprise bill. You get 1 project, and recordings are kept a month. | CA free plan with 1 website and 10,000 events a month, capped at 350 a day, which a busy site would pass. |
| Features | AAnalytics, web analytics, replays, flags, A/B tests, surveys, error tracking, logs and a data warehouse with pipelines in and out. Graded against Amplitude, Mixpanel and Heap, it covers the whole job, and none of them bundles errors, logs and a warehouse too. | BRevenue attribution, session replay, heatmaps, funnels, error tracking and an API cover the whole job of web analytics. |
| Ease of use | CNo rating on record. The cloud version is a snippet and a sign-up, but there are a lot of products to learn and events to plan. The free self-hosted version is a Docker deploy PostHog doesn't officially support, which is a developer's job. | CA tracking script and payment-provider connections to set up, and no store rating on record. |
| Platforms and integrations | BWeb only, so it can't reach an A. It pulls data in from Stripe, HubSpot, Salesforce and Postgres, sends events out to Braze, Klaviyo and others, and works with Snowflake, BigQuery and Zendesk. | BWeb dashboard, with an API, MCP server and CLI, and links to Stripe, Shopify, WordPress and Webflow. |
| Best for | a whole product toolkit on one free allowance | web analytics that traces revenue to its source |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: PostHog and Zenovay. How we grade
Where they differ
- PostHog is open source and self-hostable, according to its own site.
- PostHog also covers surveys.
- Zenovay also covers reports.
At a glance
| PostHog | Zenovay | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $0.00005 per analytics event past the free 1M (pay-as-you-go) | $20 per month for 50K events, billed monthly |
| Free plan | Monthly allowance that resets: 1M analytics events, 5,000 recordings, 1M flag requests, 1,500 survey responses, 100K exceptions. Unlimited members, 1 project, 1-year retention. | 10,000 events per month, 1 website, 2 team members, real-time analytics, 14 days of revenue attribution and 1 desktop heatmap. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | PostHog | Zenovay |
| Price read from | posthog.com | zenovay.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
PostHog
- Usage is metered per product, so the monthly bill moves with traffic; billing limits can be set for each product to cap it.
- SSO enforcement, a HIPAA BAA and unlimited projects need the $250-a-month Boost package on top of usage; SAML sign-in needs Scale at $750.
- The free plan keeps recordings for 1 month and data for 1 year, allows 1 project, and drops events past its limits.
- Self-hosted PostHog is officially unsupported and has no tagged releases; PostHog recommends always running the latest image.
Zenovay
- Prices are set by monthly event volume: the plans above are at 50K events and rise as the slider moves up to 20M.
- Session replay, funnels, error tracking and the REST API need Pro; SQL queries, SSO and white-label branding need Scale.
- The Free plan is capped at 10,000 events a month and 350 events a day, with 1 website.
- The pricing page toggle shows a 20% saving for yearly billing, but the yearly dollar figures were not visible in the page text, so the monthly price is recorded.
Key features
PostHog
- Product and web analytics
- Funnels, trends, retention, user paths and a web analytics dashboard, built from events. The first 1M events a month are free.
- Session replay
- Recordings of real visits to see where people get stuck, linked to funnels and errors. 5,000 recordings a month are free; recordings are kept 90 days on pay-as-you-go.
- Feature flags and experiments
- Roll features out to chosen users and run A/B tests, billed together by flag requests, with 1M requests free each month.
- Surveys
- In-app surveys with 1,500 free responses a month, and white-labeled surveys on the Boost package.
- Error tracking and logs
- Captures exceptions (100K free a month) and ingests logs (10 GB free), so you can go from a replay to the error behind it.
- Data warehouse and pipelines
- Syncs data in from Stripe, HubSpot, Salesforce, Postgres and others, and sends events out to tools such as Braze and Klaviyo.
Zenovay
- Revenue attribution
- Connects Stripe or PayPal, or accepts purchases through a revenue API, and matches each payment to the visit and channel behind it.
- Session replay and heatmaps
- Replays are tagged with the event behind a drop-off, and heatmaps show clicks and scroll depth per page and device. Replay starts on Pro.
- Funnels and goals
- Define steps from landing page to paid plan and see where visitors drop out. Goals, funnels and flows start on Pro.
- Cookieless web analytics
- Real-time visitors, channels, pages, countries and devices, shown on a 3D globe, without cookies or a consent banner according to the vendor.
- Experiments and error tracking
- A/B experimentation, error tracking and uptime monitoring are included on paid plans.
- MCP server and CLI
- Lets coding agents such as Claude Code, Cursor, VS Code and Windsurf read traffic, revenue, errors and performance data.
Plans
PostHog
Free$0
Full free allowance on every product, unlimited team members, 1 project, community support. Usage stops at the limits, so no surprise bill.
Pay-as-you-go$0
plus usage above the monthly free allowance
No base fee. Analytics from $0.00005 an event and replays from $0.005 a recording, cheaper at volume. 6 projects, 7-year data, email support.
Boost$250
per month, plus usage
Platform package: unlimited projects, SSO enforcement, 2FA enforcement, white labeling, HIPAA BAA and 12 months of replay retention.
Scale$750
per month, plus usage
Everything in Boost plus SAML and OIDC sign-in, approval workflows, real-time alerts and priority support with an 8-hour target.
EnterpriseCustom
Sold through sales: role-based access, a dedicated account manager, training, and up to 5 years of replay retention.
Self-hosted (hobby deploy)$0
MIT-licensed Docker Compose deployment you host yourself. Officially unsupported, with no paid support plan.
Zenovay
Free$0
10,000 events a month, 1 website, 2 team members, Google Search Console integration and 7 days of uptime monitoring.
Pro$20
per month for 50K events, billed monthly
Session replay (60 days), 10 heatmaps per website, funnels, error tracking, REST API, 5 websites and 5 team members. The price rises with the event volume on the slider.
Scale$90
per month for 50K events, billed monthly
Adds Query Studio (SQL), B2B company identification, 3 client accounts, SSO, white-label branding, S3 warehouse export, 10 websites and 25 team members.
Enterprise$1,299
per month and up, for 25M+ events
Unlimited usage, custom data retention, 180-day session replay, priority support under 12 hours and a custom contract with a DPA.
Ways to pay less
PostHog
- Startups
$50,000 in credits for early-stage startups
Companies under 2 years old that have raised less than $5M get $50,000 of PostHog credit for 12 months, plus partner perks. A company email domain is required.
- Nonprofit
Discount for nonprofits
PostHog says it gives nonprofits a discount in most cases: create an account, then contact sales with details of the organization.
Zenovay
- Annual discount
20% off with yearly billing
The pricing page toggle labels yearly billing as a 20% saving over monthly.
Common questions
Which is cheaper, PostHog or Zenovay?
As of Nov 13, 2026, PostHog starts at $0.00005 per analytics event past the free 1M (pay-as-you-go), and Zenovay starts at $20 per month for 50K events, billed monthly.
Which has a free plan, PostHog or Zenovay?
As of Nov 13, 2026, both PostHog and Zenovay have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.