Usermaven vs Zenovay (2026): which should you pick?
As of Nov 13, 2026, Zenovay grades higher than Usermaven: 2.4 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Zenovay grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Zenovay
Cookieless web analytics that traces revenue back to its source
Which one is for you
Pick Usermaven if
- Fits if you want website and product numbers with attribution in one tool
- Works for a marketing team that will take a demo before buying
Look elsewhere if
- Skip it if you want a price on the page, as you book a demo for both plans
- Not for you if you need a free plan or trial, as none is listed
- Too light for a data team that needs warehouse export or SAML SSO, which are Enterprise
- Watch out: white-label analytics, onboarding and extra workspaces are add-ons sold through sales
Pick Zenovay if
- Fits if you run a small SaaS and want revenue tied to traffic sources
- Works for sites under 10,000 events a month on the free plan
Look elsewhere if
- Tight if you stay free, as it is capped at 10,000 events a month and 1 website
- Pricey if your traffic grows, since plans are priced by event volume up to 20M
- Watch out: replay, funnels, error tracking and the API need Pro; SQL, SSO and white-label need Scale at $90
- Watch out: Enterprise is $1,299 a month and up
How we grade them
| 1.6GPAUsermavenWeak | 2.4GPAZenovayFair | |
|---|---|---|
| Value for money | CNo prices are published; Business and Enterprise are both reached by booking a demo. | CPro is $20 a month for 50K events, between the cheaper quarter and the middle, and the price rises with the event slider. |
| Free plan and trial | FNo free plan or free trial is listed on the pricing page. | CA free plan with 1 website and 10,000 events a month, capped at 350 a day, which a busy site would pass. |
| Features | CMulti-touch attribution, website and product analytics, an AI assistant with MCP, server-side tracking and alerts. Warehouse export and SSO are Enterprise. | BRevenue attribution, session replay, heatmaps, funnels, error tracking and an API cover the whole job of web analytics. |
| Ease of use | CNo store rating on record. Ad and CRM accounts need connecting and reports need building. | CA tracking script and payment-provider connections to set up, and no store rating on record. |
| Platforms and integrations | CWeb only, and BigQuery is the only integration listed. | BWeb dashboard, with an API, MCP server and CLI, and links to Stripe, Shopify, WordPress and Webflow. |
| Best for | attribution and product analytics, sold by demo | web analytics that traces revenue to its source |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Usermaven and Zenovay. How we grade
Where they differ
- Usermaven also covers dashboards.
- Zenovay also covers session replay and a/B testing.
At a glance
| Usermaven | Zenovay | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $20 per month for 50K events, billed monthly |
| Free plan | None | 10,000 events per month, 1 website, 2 team members, real-time analytics, 14 days of revenue attribution and 1 desktop heatmap. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Usermaven Inc. | Zenovay |
| Price read from | Not confirmed | zenovay.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Usermaven
- No prices are published: the pricing page offers only Business and Enterprise plans, both reached by booking a demo.
- Enterprise adds data warehouse export, BigQuery, SAML SSO, audit logs and on-premise or private cloud options.
- White-label analytics, onboarding and extra workspaces are sold as add-ons through sales.
Zenovay
- Prices are set by monthly event volume: the plans above are at 50K events and rise as the slider moves up to 20M.
- Session replay, funnels, error tracking and the REST API need Pro; SQL queries, SSO and white-label branding need Scale.
- The Free plan is capped at 10,000 events a month and 350 events a day, with 1 website.
- The pricing page toggle shows a 20% saving for yearly billing, but the yearly dollar figures were not visible in the page text, so the monthly price is recorded.
Key features
Usermaven
- Multi-touch attribution
- Connects channels, campaigns, ads and content to conversions, pipeline and revenue, with custom attribution models on the Business plan.
- Website and product analytics
- Covers traffic, funnels, user journeys, trends, retention analysis and dashboards, plus contact profiles and segments.
- Maven AI and MCP
- An AI assistant answers questions about your data, and an MCP connection lets AI agents reach the same data.
- Automatic and server-side tracking
- Auto-captures customer events, offers cookieless and server-side collection, and a route for tracking through common ad blockers.
- Ad and CRM integrations
- Lists more than 30 integrations with CRM and ad platforms, plus audience and conversion sync on Business.
- Reports and alerts
- Scheduled reports and alerts on key metrics, with white-label client reporting available as an add-on.
Zenovay
- Revenue attribution
- Connects Stripe or PayPal, or accepts purchases through a revenue API, and matches each payment to the visit and channel behind it.
- Session replay and heatmaps
- Replays are tagged with the event behind a drop-off, and heatmaps show clicks and scroll depth per page and device. Replay starts on Pro.
- Funnels and goals
- Define steps from landing page to paid plan and see where visitors drop out. Goals, funnels and flows start on Pro.
- Cookieless web analytics
- Real-time visitors, channels, pages, countries and devices, shown on a 3D globe, without cookies or a consent banner according to the vendor.
- Experiments and error tracking
- A/B experimentation, error tracking and uptime monitoring are included on paid plans.
- MCP server and CLI
- Lets coding agents such as Claude Code, Cursor, VS Code and Windsurf read traffic, revenue, errors and performance data.
Plans
Usermaven
Pricing could not be confirmed. See usermaven.com.
Zenovay
Free$0
10,000 events a month, 1 website, 2 team members, Google Search Console integration and 7 days of uptime monitoring.
Pro$20
per month for 50K events, billed monthly
Session replay (60 days), 10 heatmaps per website, funnels, error tracking, REST API, 5 websites and 5 team members. The price rises with the event volume on the slider.
Scale$90
per month for 50K events, billed monthly
Adds Query Studio (SQL), B2B company identification, 3 client accounts, SSO, white-label branding, S3 warehouse export, 10 websites and 25 team members.
Enterprise$1,299
per month and up, for 25M+ events
Unlimited usage, custom data retention, 180-day session replay, priority support under 12 hours and a custom contract with a DPA.
Ways to pay less
Usermaven
No public discounts listed.
Zenovay
- Annual discount
20% off with yearly billing
The pricing page toggle labels yearly billing as a 20% saving over monthly.
Common questions
Which is cheaper, Usermaven or Zenovay?
As of Nov 13, 2026, Usermaven has no price we could confirm, and Zenovay starts at $20 per month for 50K events, billed monthly.
Which has a free plan, Usermaven or Zenovay?
As of Nov 13, 2026, only Zenovay has a free plan. Usermaven does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.