Fathom Analytics vs Zenovay (2026): which should you pick?

Pick Fathom Analytics if

• Fits if you're an agency sending traffic reports to many clients
• Works for bloggers and small businesses who want stats without a cookie banner

Look elsewhere if

• Skip it if you want to try it without handing over a card, as the 7-day trial needs one and renews itself
• Tight if you track lots of custom events, as they eat into your pageview allowance across all sites
• Not for you if you want to host your analytics yourself, which Fathom doesn't offer
• Too light for anyone who wants recordings, funnels or visitor-level data
• Pricey if traffic grows: $60 a month at 1M pageviews, $200 at 10M, and $10 a month per extra pack of 50 sites

Pick Zenovay if

• Fits if you run a small SaaS and want revenue tied to traffic sources
• Works for sites under 10,000 events a month on the free plan

Look elsewhere if

• Tight if you stay free, as it is capped at 10,000 events a month and 1 website
• Pricey if your traffic grows, since plans are priced by event volume up to 20M
• Watch out: replay, funnels, error tracking and the API need Pro; SQL, SSO and white-label need Scale at $90
• Watch out: Enterprise is $1,299 a month and up

Fathom Analytics

• There is no free plan: the 7-day trial needs a card, then the plan renews automatically.
• Custom events count against the monthly pageview allowance, shared across all your sites.
• Fathom is hosted only and cannot be self-hosted.
• Extra sites beyond those included cost $10 a month or $100 a year per pack of 50.

Zenovay

• Prices are set by monthly event volume: the plans above are at 50K events and rise as the slider moves up to 20M.
• Session replay, funnels, error tracking and the REST API need Pro; SQL queries, SSO and white-label branding need Scale.
• The Free plan is capped at 10,000 events a month and 350 events a day, with 1 website.
• The pricing page toggle shows a 20% saving for yearly billing, but the yearly dollar figures were not visible in the page text, so the monthly price is recorded.

Fathom Analytics

No cookies or consent banner

Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU.

Single-page dashboard

Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart.

Events and revenue

Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts.

Client reports and sharing

Weekly or monthly email reports covering one or several sites, and dashboards shared publicly or behind a password.

Google Analytics and Search Console

Imports historical GA4 data and shows Search Console terms, clicks, impressions and positions beside your traffic.

Zenovay

Revenue attribution

Connects Stripe or PayPal, or accepts purchases through a revenue API, and matches each payment to the visit and channel behind it.

Session replay and heatmaps

Replays are tagged with the event behind a drop-off, and heatmaps show clicks and scroll depth per page and device. Replay starts on Pro.

Funnels and goals

Define steps from landing page to paid plan and see where visitors drop out. Goals, funnels and flows start on Pro.

Cookieless web analytics

Real-time visitors, channels, pages, countries and devices, shown on a 3D globe, without cookies or a consent banner according to the vendor.

Experiments and error tracking

A/B experimentation, error tracking and uptime monitoring are included on paid plans.

MCP server and CLI

Lets coding agents such as Claude Code, Cursor, VS Code and Windsurf read traffic, revenue, errors and performance data.

Fathom Analytics

• Fathom Analytics$12.50

  per month for up to 100k pageviews, billed yearly ($15 billed monthly)

  Every feature, 50 sites, events and revenue, email reports, API. Rises with pageviews: $60 a month at 1M and $200 at 10M, billed monthly.

• High trafficCustom

  High-traffic plans above 25M monthly pageviews, quoted on request. The 25M tier itself is $470 a month, billed monthly.

Zenovay

• Free$0

  10,000 events a month, 1 website, 2 team members, Google Search Console integration and 7 days of uptime monitoring.

• Pro$20

  per month for 50K events, billed monthly

  Session replay (60 days), 10 heatmaps per website, funnels, error tracking, REST API, 5 websites and 5 team members. The price rises with the event volume on the slider.

• Scale$90

  per month for 50K events, billed monthly

  Adds Query Studio (SQL), B2B company identification, 3 client accounts, SSO, white-label branding, S3 warehouse export, 10 websites and 25 team members.

• Enterprise$1,299

  per month and up, for 25M+ events

  Unlimited usage, custom data retention, 180-day session replay, priority support under 12 hours and a custom contract with a DPA.

Fathom Analytics

• Annual discount

  2 months free with yearly billing

  Yearly billing costs 10 times the monthly rate: $150 a year instead of $15 a month at 100,000 pageviews, and $600 instead of $60 a month at 1M.

Zenovay

• Annual discount

  20% off with yearly billing

  The pricing page toggle labels yearly billing as a 20% saving over monthly.