Ribbon vs Willo (2026): which should you pick?
As of Nov 13, 2026, Ribbon and Willo share a 2.0 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about the free plan, where Ribbon grades higher, or value for money, where Willo does.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Ribbon if
- Fits if warehouse, retail or healthcare applicants need a first-round screen outside office hours
- Works for job boards and staffing agencies that want interviews inside their own workflow
Look elsewhere if
- Skip it if you need an ATS, because it interviews and scores but doesn't manage hiring
- Not for you if you want to see plan prices, as the pricing link returned a not-found page
- Watch out: the homepage says Ribbon has agreed to be acquired by Dayforce, so branding and plans may shift
- Watch out: the page mixes SOC 2 Type I and Type II wording, so confirm the security status
- Tight if you need a trial with clear terms: the card requirement isn't stated
Pick Willo if
- Fits if you screen many candidates with the same questions before live interviews
- Works for teams that want no annual contract
Look elsewhere if
- Tight if you stay on Lite, as it is 5 live roles, 5 users and 150 assessed candidates per role
- Pricey if you need the AI, ATS links or SSO, as they are Enterprise only
- Watch out: ID, right-to-work and background checks are add-ons on Lite
- Skip it if you want a trial, as none is shown
How we grade them
| 2.0GPARibbonFair | 2.0GPAWilloFair | |
|---|---|---|
| Value for money | CNo price is published, so we can't set it against the $74 to $149 a month this category charges. That leaves it at C. | B$59 per live role a month on Lite with no contract, inside the category's cheaper quarter, but Enterprise starts at $3,799 a year, about $317 a month. |
| Free plan and trial | DA 7-day trial is shown on the homepage, but the page doesn't say whether it needs a card. A short trial with unknown terms is a D. | FNo free plan and no trial on the pages read. |
| Features | CAI interviews in 10 languages, rubric scoring, SMS, WhatsApp and email invites, integrity flags. It does the interview step fully, but that's a smaller job than a whole ATS. | CQuestion types, scorecards, invites, ID checks and an API. It does that screening job, but it is not a full applicant tracker. |
| Ease of use | CNo store rating on record, and the listing shows a rubric to write and an ATS to connect. That puts it at C. | CNo rating on record. Questions and invites to set up for each role. |
| Platforms and integrations | BWeb product with two-way sync to 60+ applicant tracking systems and an API. No desktop or phone app, so B. | BWeb only, with Workday, Greenhouse, Lever, Workable, Zapier and an API, mostly on Enterprise. |
| Best for | AI phone interviews for frontline applicants | recorded video interviews for screening |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ribbon and Willo. How we grade
Where they differ
- Ribbon also covers AI agents, skills tests and whatsApp messaging.
- Willo also covers transcription.
At a glance
| Ribbon | Willo | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $59 per live role / month, no contract |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Ribbon | Willo Technologies Ltd |
| Price read from | Not confirmed | willo.video |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Ribbon
- The site's pricing link returned a not-found page when read, so no plan prices could be confirmed; the homepage also shows a Start for free button without stating its terms.
- The homepage says Ribbon has signed an agreement to be acquired by Dayforce, so plans and branding may change.
- The homepage shows both SOC 2 Type I and Type II wording, so confirm the security status with the vendor.
Willo
- The Enterprise price is a starting figure; the exact quote needs a demo.
- Willo Intelligence AI features, ATS integrations, SSO and 12+ month retention are Enterprise-only, as listed.
- ID, right-to-work and background checks are add-ons on Lite.
- The price toggle also lists GBP, EUR and AUD; the figures here are the USD ones.
Key features
Ribbon
- AI interviews
- Two-way spoken interviews that adapt to answers, with live captions and recordings, in 10 languages according to the homepage.
- Scoring and ranking
- Custom rubrics score every candidate on the same criteria, and the ranked results go to recruiters, who make the final decision.
- Multichannel outreach
- Interview invites and automatic reminders by SMS, email and WhatsApp, so candidates can interview outside office hours.
- ATS integrations
- Two-way sync with 60+ applicant tracking systems; candidates get an automated follow-up when they finish.
- Integrity checks
- Flags off-screen activity and unusual response patterns for recruiters to review before a candidate moves on.
- Ribbon API
- An API and documentation for embedding the interviews in other products, aimed at job boards, marketplaces and expert networks.
Willo
- Question types
- Video, audio, written, multiple choice and identity questions, with a library of assessments.
- Willo Intelligence
- AI tools for transcription, summaries, follow-up questions and insights on candidate responses.
- Scorecards and benchmarks
- Custom scorecards let several reviewers rate candidates.
- Invites and languages
- Email and SMS invites, in 18+ languages, with deadline management.
- Identity and right-to-work checks
- ID, right-to-work and background check credits come with Enterprise and are add-ons on Lite.
- Open API and ATS integrations
- Enterprise lists native ATS connections; Lite lists Zapier and Integrately.
Plans
Ribbon
Pricing could not be confirmed. See ribbon.ai.
Willo
Willo Lite$59
per live role / month, pay as you go
Up to 5 live roles and 5 users, with 150 assessed candidates per live role. No annual contract.
Willo Enterprise$3,799
per year, billed annually, from; longer terms cost less
Custom live roles and users, ATS integrations, SSO, 12+ months data retention and a customer success manager. Quote through a demo; payable monthly or quarterly.
Ways to pay less
Ribbon
No public discounts listed.
Willo
- Nonprofit
50% off for non-profits
Willo offers a 50% discount to non-profits through an application.
- Annual discount
Longer Enterprise terms
Billed annually, the 2-year term saves 10% and the 3-year term saves 15% versus a 1-year term.
Common questions
Which is cheaper, Ribbon or Willo?
As of Nov 13, 2026, Ribbon has no price we could confirm, and Willo starts at $59 per live role / month, no contract.
Which has a free plan, Ribbon or Willo?
As of Nov 13, 2026, neither Ribbon nor Willo has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.