Schema & Structured Data for WP & AMP vs WPSSO Core (2026): which should you pick?
As of Oct 23, 2026, WPSSO Core grades higher than Schema & Structured Data for WP & AMP: 3.0 against 2.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
WPSSO Core grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Schema & Structured Data for WP & AMP
WordPress schema plugin with 35+ types and AMP support
WPSSO Core
WordPress plugin for Schema markup and social sharing meta tags
Which one is for you
Pick Schema & Structured Data for WP & AMP if
- Fits if you publish AMP pages and need schema on them too
- Works for sites needing less common schema types, from real estate to recipes
Look elsewhere if
- Too light for your whole SEO setup, as titles, sitemaps and redirects need another plugin
- Tight if you stay free, as reviews from 75+ platforms, WooCommerce, paywall and email schema need a licence
- Watch out: yearly licences renew automatically, and the $999 LifeTime licence stops updates after 10 years
- Skip it if your site isn't on WordPress, as there's no standalone app
Pick WPSSO Core if
- Fits if you run WooCommerce and want each product variation in your markup
- Works for sites adding schema on top of an SEO plugin they already use
Look elsewhere if
- Too light for your whole SEO setup, as there are no redirects or content checks
- Watch out: Premium is licensed per site address, so a staging site needs its own licence beyond one free dev subdomain
- Tight if you stay free, as YouTube, Vimeo, review-app and short-link data need Premium
- Watch out: licences can't be transferred, and the refund window is 30 days
- Skip it if your site isn't on WordPress 6.0 or newer, as it runs nowhere else
How we grade them
| 2.6GPASchema & Structured Data for WP & AMPGood | 3.0GPAWPSSO CoreVery good | |
|---|---|---|
| Value for money | BPersonal is $99 a year for one site, $8.25 a month, right on this category's cheaper quarter. Ten sites are $149 a year, and the $999 LifeTime licence covers unlimited sites for 10 years. | APremium is $49 once for one site, with updates and support for the life of that site. That's less than a year of this category's middle price. Bigger licences fall to $17 a site at 25 sites. |
| Free plan and trial | AThe free plugin has no caps: 35+ schema types, templates, display rules, AMP support, breadcrumbs, a review box and Google reviews. Reviews from 75+ other platforms and WooCommerce support need a licence. | AThe Standard edition on WordPress.org has no caps: schema markup, social tags, WooCommerce product markup and free add-ons for feeds, FAQ pages, breadcrumbs and sitemaps. Premium adds data from YouTube, review apps and link shorteners. |
| Features | C35+ schema types by rule, AMP output, a review box, imports from other schema plugins and output settings. It does schema fully, but that's a smaller job: titles, sitemaps and redirects need another plugin. | CSchema for 500+ types, Open Graph, X Cards and Pinterest tags, every WooCommerce variation as its own offer, and add-ons for merchant feeds and sitemaps. It does markup fully, but that's a smaller job: no redirects or content checks on record. |
| Ease of use | CNo rating on record. You build schema templates and set which posts, types and taxonomies each one applies to before it's working. | CNo rating on record. It needs WordPress 6.0 and PHP 7.4.33 or newer, and the extras come as separate add-ons to install and set up. |
| Platforms and integrations | CWeb only, inside WordPress, and what it connects to is other plugins: Yoast SEO, WooCommerce, WPML, Polylang, AMP for WP, The Events Calendar and bbPress. No API on record. | BWeb only, inside WordPress. It works with WooCommerce, Yoast SEO, Rank Math, WPML, Polylang and Elementor, builds Google Merchant and Meta feeds, and Premium pulls data from YouTube and Judge.me. |
| Best for | schema markup in WordPress, AMP pages included | schema and share tags on top of an SEO plugin |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Schema & Structured Data for WP & AMP and WPSSO Core. How we grade
Where they differ
- Schema & Structured Data for WP & AMP can be bought with a one-time purchase.
At a glance
| Schema & Structured Data for WP & AMP | WPSSO Core | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $99 per year for 1 site | $49 one-time for a lifetime license on 1 site |
| Free plan | Free plugin on WordPress.org: 35+ schema types, schema templates, conditional display rules, AMP support, breadcrumbs, a review box, Google reviews and imports from other schema plugins. | The Standard edition on WordPress.org is free: Schema JSON-LD, social meta tags, WooCommerce product markup and the free add-ons. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Magazine3 | JS Morisset |
| Price read from | structured-data-for-wp.com | wpsso.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Schema & Structured Data for WP & AMP
- It runs only inside WordPress and handles schema only; titles, sitemaps and redirects need a separate SEO plugin.
- Review fetching from 75+ platforms needs a paid licence, which also lists WooCommerce compatibility, paywall and email schema.
- Yearly licences renew automatically and must be renewed for updates and support; refunds are offered within 30 days of purchase.
- The LifeTime licence is limited to 10 years of updates and support.
WPSSO Core
- Runs only inside WordPress; it needs WordPress 6.0 and PHP 7.4.33 or newer.
- Premium is licensed per WordPress site address, so a staging site needs its own license; one dev. subdomain per license is free.
- Data from YouTube, Vimeo, review services and URL shorteners, and development-version updates, need Premium.
- Licenses cannot be transferred; the license page states a 30-day refund policy.
Key features
Schema & Structured Data for WP & AMP
- 35+ schema types
- Covers articles, blog posts, news, products, recipes, events, job postings, courses, local businesses with their subtypes, videos, FAQs, how-tos, reviews and more.
- Conditional display
- Include or exclude schema by post, page, post type, taxonomy and other conditions, with reusable schema templates and support for unlimited custom post types.
- AMP support
- Outputs the same markup on AMP pages made with the AMP for WP and AMP by Automattic plugins.
- Reviews and ratings
- The free plugin has a review box with pros and cons and shows Google reviews with their schema; paid licences fetch reviews from 75+ platforms.
- Plugin compatibility
- Generates schema for plugins such as kk Star Ratings, bbPress, wpForo and The Events Calendar; extensions add WooCommerce, WPML and Polylang support.
- Migration and output settings
- Imports data from other schema plugins and offers output options such as footer placement, pretty print and microdata clean-up.
WPSSO Core
- Schema JSON-LD markup
- Writes structured data for more than 500 Schema types and subtypes, aimed at clearing the field errors Google's Rich Results test reports.
- Social meta tags
- Open Graph for Facebook, X Cards, Pinterest Rich Pins and oEmbed for LinkedIn and Discord, with image sizes cropped for each site.
- WooCommerce product markup
- Replaces WooCommerce's single-offer markup with every variation as its own offer, adding GTIN, MPN, brand, shipping time and return policy fields.
- Free add-ons
- Separate add-ons build Google Merchant and Meta catalog feeds, FAQ pages, breadcrumbs, ratings and reviews, sitemaps and REST API output.
- Works beside other SEO plugins
- Can run with Yoast SEO, Rank Math, AIOSEO, SEOPress, The SEO Framework or WP Meta SEO to add to the structured data they output.
- Service data in Premium
- Premium pulls video details from YouTube, Vimeo and Wistia, review data from Judge.me and Stamped.io, and short links from Bitly or TinyURL.
Plans
Schema & Structured Data for WP & AMP
Free$0
The WordPress.org plugin with 35+ schema types, display rules, AMP support and Gutenberg schema blocks.
Personal$99
per year for 1 site
Pro features on 1 site, with dedicated support and a listed allowance of 50 reviews.
Webmaster$149
per year for 10 sites
Pro features on 10 sites, with 150 reviews listed.
Freelancer$299
per year for 25 sites
Pro features on 25 sites, with 250 reviews listed.
Agency$499
per year for unlimited sites
Pro features on unlimited sites, with 500 reviews listed.
LifeTime$999
one-time, for unlimited sites, valid for 10 years
Pro features on unlimited sites with updates and support for 10 years, which the vendor counts as its lifetime limit.
WPSSO Core
Standard$0
The free edition hosted on WordPress.org, with Schema markup, social meta tags and the add-ons.
Premium, 1 site$49
one-time, lifetime license for 1 site
Premium features, updates and support for the life of the registered site, plus data from services such as YouTube and Bitly.
Premium, 2 sites$80
one-time, lifetime license for 2 sites
$40 a site; the vendor suggests it for one production and one staging site.
Premium, 5 sites$135
one-time, lifetime license for 5 sites
$27 a site. A 3-site license is also sold, at $99.
Premium, 10 sites$220
one-time, lifetime license for 10 sites
$22 a site. A 15-site license is also sold, at $285.
Premium, 25 sites$425
one-time, lifetime license for 25 sites
$17 a site, the lowest per-site rate on the license page.
Ways to pay less
Schema & Structured Data for WP & AMP
- Lifetime license
LifeTime licence for $999
A single payment of $999 covers unlimited sites with updates and support for 10 years, instead of renewing yearly.
WPSSO Core
- Lifetime license
Premium is a one-time lifetime license
WPSSO sells Premium for a single payment that covers features, updates and support for the life of each registered site, with no yearly renewal.
- Other savings
Free development-site license with each purchase
Each Premium license also covers dev. on the same domain under the same Authentication ID, so a developer can build a site before moving it to production.
Common questions
Which is cheaper, Schema & Structured Data for WP & AMP or WPSSO Core?
As of Oct 23, 2026, Schema & Structured Data for WP & AMP starts at $99 per year for 1 site, and WPSSO Core starts at $49 one-time for a lifetime license on 1 site.
Which has a free plan, Schema & Structured Data for WP & AMP or WPSSO Core?
As of Oct 23, 2026, both Schema & Structured Data for WP & AMP and WPSSO Core have a free plan.
More comparisons
- Schema & Structured Data for WP & AMP vs Schema Pro
- Schema & Structured Data for WP & AMP vs Yoast SEO
- Schema & Structured Data for WP & AMP vs All in One SEO (AIOSEO)
- Schema & Structured Data for WP & AMP vs Rank Math
- Schema & Structured Data for WP & AMP vs SEOPress
- WPSSO Core vs Schema Pro
- WPSSO Core vs Yoast SEO
- WPSSO Core vs Rank Math
- WPSSO Core vs All in One SEO (AIOSEO)
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.