Schema Pro vs Schema & Structured Data for WP & AMP (2026): which should you pick?

As of Oct 23, 2026, Schema & Structured Data for WP & AMP grades higher than Schema Pro: 2.6 against 1.8 out of 4.0.

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA

Schema & Structured Data for WP & AMP grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Schema Pro

WordPress plugin for adding schema markup across a site by rules

From $79/yr

Full details wpschema.com

Schema & Structured Data for WP & AMP

WordPress schema plugin with 35+ types and AMP support

Free plan · from $99/yr

Full details structured-data-for-wp.com

Which one is for you

Pick Schema Pro if

Fits if you want product, review or recipe markup applied across many pages at once
Works for agencies, since every licence covers unlimited client sites

Look elsewhere if

Not for you if you want to try it first, as there's no free version or trial, only a 14-day refund
Too light for your whole SEO setup, as titles, sitemaps and redirects need another plugin
Watch out: the $69 is a first-year price, renewals are $79, and a lapsed licence gets no updates or support
Skip it if your site isn't on WordPress, as there's no standalone app

Pick Schema & Structured Data for WP & AMP if

Fits if you publish AMP pages and need schema on them too
Works for sites needing less common schema types, from real estate to recipes

Look elsewhere if

Too light for your whole SEO setup, as titles, sitemaps and redirects need another plugin
Tight if you stay free, as reviews from 75+ platforms, WooCommerce, paywall and email schema need a licence
Watch out: yearly licences renew automatically, and the $999 LifeTime licence stops updates after 10 years
Skip it if your site isn't on WordPress, as there's no standalone app

How we grade them

	1.8GPASchema ProWeak	2.6GPASchema & Structured Data for WP & AMPGood
Value for money	BThe yearly licence is $69 for the first year, then $79 a year, about $6.58 a month, for unlimited sites. That's inside this category's cheaper quarter. Lifetime is $229 once, under two years of the category's middle price.	BPersonal is $99 a year for one site, $8.25 a month, right on this category's cheaper quarter. Ten sites are $149 a year, and the $999 LifeTime licence covers unlimited sites for 10 years.
Free plan and trial	FNothing free: no free version and no trial. A 14-day money-back guarantee is the only way to see it on your own site, and that isn't a trial.	AThe free plugin has no caps: 35+ schema types, templates, display rules, AMP support, breadcrumbs, a review box and Google reviews. Reviews from 75+ other platforms and WooCommerce support need a licence.
Features	C20+ schema types, display rules by page, post or category, field mapping from custom fields, and checks for missing required fields. It does schema fully, but that's a smaller job than a full SEO plugin.	C35+ schema types by rule, AMP output, a review box, imports from other schema plugins and output settings. It does schema fully, but that's a smaller job: titles, sitemaps and redirects need another plugin.
Ease of use	CNo rating on record. You set up each schema type with display rules and map its fields, so there's some setting up before it's on every page.	CNo rating on record. You build schema templates and set which posts, types and taxonomies each one applies to before it's working.
Platforms and integrations	CWeb only, inside WordPress. What it connects to is other plugins, Yoast SEO and Advanced Custom Fields, with no API or outside service on record.	CWeb only, inside WordPress, and what it connects to is other plugins: Yoast SEO, WooCommerce, WPML, Polylang, AMP for WP, The Events Calendar and bbPress. No API on record.
Best for	schema markup applied by rules in WordPress	schema markup in WordPress, AMP pages included

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Schema Pro and Schema & Structured Data for WP & AMP. How we grade

Price against what you get

Schema Pro starts at $6.58 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. Schema & Structured Data for WP & AMP starts at $8.25 a month when paid by the year and scores 2.0.

They score the same, and Schema Pro starts $1.67 a month lower. Of the other SEO plugins and apps on the chart, 14 score higher than Schema Pro for less, and 17 score higher than Schema & Structured Data for WP & AMP for less.

Features, ease of use and platforms, averaged

What paid plans start at, a month (each step along is roughly double) →

The best score at each price
Has a free plan
No free plan

The full chart of SEO plugins and apps, and the best at every price

Where they differ

Schema & Structured Data for WP & AMP is open source, according to its own site.

In commonWebOne-time purchaseSchema markup

At a glance

	Schema Pro	Schema & Structured Data for WP & AMP
Pricing	Paid	Free plan
Starts at	$79 per year at renewal, after a first year at $69	$99 per year for 1 site
Free plan	None	Free plugin on WordPress.org: 35+ schema types, schema templates, conditional display rules, AMP support, breadcrumbs, a review box, Google reviews and imports from other schema plugins.
Free trial	None listed	None listed
Web
Made by	Brainstorm Force	Magazine3
Price read from	wpschema.com	structured-data-for-wp.com
Checked	Oct 23, 2026	Oct 23, 2026

Worth knowing

Schema Pro

It runs only inside WordPress and handles schema only; titles, sitemaps and redirects need a separate SEO plugin.
There is no free version or free trial, only a 14-day money-back guarantee.
The annual plan's $69 is a first-year price; renewals are at the full $79, and a lapsed licence keeps working without updates or support.

Schema & Structured Data for WP & AMP

It runs only inside WordPress and handles schema only; titles, sitemaps and redirects need a separate SEO plugin.
Review fetching from 75+ platforms needs a paid licence, which also lists WooCommerce compatibility, paywall and email schema.
Yearly licences renew automatically and must be renewed for updates and support; refunds are offered within 30 days of purchase.
The LifeTime licence is limited to 10 years of updates and support.

Key features

Schema Pro

20+ schema types: Includes review, local business, article, service, product, recipe, person, job posting, event, video, FAQ, course, software and vehicle listing schema, plus custom schema.
Display rules: Set a schema once and apply it to every page, post or category that matches, or limit it to chosen pages, instead of adding markup post by post.
Field mapping: Fills schema fields from the page title, featured image, author, date and custom fields, with Advanced Custom Fields support; any value can be overridden.
Validation and testing: Built-in checks flag required fields that are missing, with a link to Google's structured data test for each page.
Works beside Yoast SEO: Runs alongside Yoast SEO, with settings to decide which plugin handles which schema.

Schema & Structured Data for WP & AMP

35+ schema types: Covers articles, blog posts, news, products, recipes, events, job postings, courses, local businesses with their subtypes, videos, FAQs, how-tos, reviews and more.
Conditional display: Include or exclude schema by post, page, post type, taxonomy and other conditions, with reusable schema templates and support for unlimited custom post types.
AMP support: Outputs the same markup on AMP pages made with the AMP for WP and AMP by Automattic plugins.
Reviews and ratings: The free plugin has a review box with pros and cons and shows Google reviews with their schema; paid licences fetch reviews from 75+ platforms.
Plugin compatibility: Generates schema for plugins such as kk Star Ratings, bbPress, wpForo and The Events Calendar; extensions add WooCommerce, WPML and Polylang support.
Migration and output settings: Imports data from other schema plugins and offers output options such as footer placement, pretty print and microdata clean-up.

Plans

Schema Pro

Annual$79
per year for unlimited sites at renewal, after a first year at $69
All schema types, display rules, custom field mapping and live testing on unlimited sites, with a year of updates and support.
Lifetime$229
one-time, for unlimited sites
The same features with lifetime updates and support for a single payment, shown reduced from $249.

Schema & Structured Data for WP & AMP

Free$0
The WordPress.org plugin with 35+ schema types, display rules, AMP support and Gutenberg schema blocks.
Personal$99
per year for 1 site
Pro features on 1 site, with dedicated support and a listed allowance of 50 reviews.
Webmaster$149
per year for 10 sites
Pro features on 10 sites, with 150 reviews listed.
Freelancer$299
per year for 25 sites
Pro features on 25 sites, with 250 reviews listed.
Agency$499
per year for unlimited sites
Pro features on unlimited sites, with 500 reviews listed.
LifeTime$999
one-time, for unlimited sites, valid for 10 years
Pro features on unlimited sites with updates and support for 10 years, which the vendor counts as its lifetime limit.

Ways to pay less

Schema Pro

Other savings
First year of the annual plan at $69
Schema Pro's pricing page shows the annual licence at $69 for the first year, reduced from $79; renewals are at full price.
Lifetime license
Lifetime licence for $229
A single payment of $229, shown reduced from $249, gives lifetime updates and support on unlimited sites.

Schema & Structured Data for WP & AMP

Lifetime license
LifeTime licence for $999
A single payment of $999 covers unlimited sites with updates and support for 10 years, instead of renewing yearly.

Common questions

Which is cheaper, Schema Pro or Schema & Structured Data for WP & AMP?

As of Oct 23, 2026, Schema Pro is cheaper to start with: $6.58 a month when paid by the year, against $8.25 a month when paid by the year for Schema & Structured Data for WP & AMP. Schema Pro starts at $79 per year at renewal, after a first year at $69, and Schema & Structured Data for WP & AMP starts at $99 per year for 1 site.

Which has a free plan, Schema Pro or Schema & Structured Data for WP & AMP?

As of Oct 23, 2026, only Schema & Structured Data for WP & AMP has a free plan. Schema Pro does not.

More comparisons

How this page was made

The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
The grades are our own, from each tool’s review or report card. The GPA is their average.
Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
The differences and the answers to the questions are worked out from those listings.

How we review and grade