Plug in SEO review (2026): is it worth $29.99 a month?
Shopify SEO audit app with bulk fixes, keyword research and JSON-LD
Plug in SEO report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for a Shopify SEO audit with steps for each fix
Plug in SEO audits a Shopify store, explains each problem in plain English and fixes many of them in bulk, with JSON-LD, broken-link redirects and keyword research on top. There's no free plan, and Lite at $29.99 a month only scans 200 pages and runs 2 full audits a month. Speed reports and the expert call start at $49.99.
Who Plug in SEO is for
- Fits if you want a list of what's wrong with your store's SEO and the steps to fix it
- Works for catalogs where every title and description should follow one template
Who Plug in SEO is not for
- Skip it if you're not on Shopify, as it only installs from the Shopify App Store
- Not for you if you want a free plan, as it's $29.99 a month once the 7-day trial ends
- Tight if your store has more than 200 pages, since Lite stops there and runs 2 full audits a month
- Pricey if you want speed reports or the expert call, which start at $49.99 a month
- Watch out: the done-for-you Quick Start packages are sold separately from the app
Why Plug in SEO gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyLite is $29.99 every 30 days, nearly three times this category's $10.99 middle, and it scans only 200 pages with 2 full audits a month. Standard, with 2,000 pages and speed reports, is $49.99, well into the dearest tenth. No yearly price is listed.
- CFree plan and trialNo free plan, but every plan has a 7-day trial that needs no card. After that it's $29.99 a month at the least.
- CFeaturesAudits with fix steps, bulk alt text, URL and meta edits, Liquid templates, AI keyword research, AI titles you approve, JSON-LD and one-click redirects. The listing names no sitemap, image compression or llms.txt tools, and Lite's 2 audits a month is a real cap.
- CEase of useNo store rating on record. The audit explains each fix in plain English, but templates are written in Shopify's Liquid and every AI change waits for you to approve it.
- BPlatforms and integrationsWeb, inside the Shopify admin, with Google Search Console, Bing, Judge.me, Langify and Locksmith. No phone or desktop app, and nothing for stores off Shopify.
What these grades rest on. Graded from this listing, whose facts were read from Plug in Useful's own pages and its Shopify App Store listing on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/plug-in-seo#review"><img src="https://toolgpa.com/badge/plug-in-seo.svg" alt="Plug in SEO: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Plug in SEO stands among SEO plugins and apps
Plug in SEO's GPA of 2.0 is higher than 7 of the 78 other SEO plugins and apps we grade, and level with 10.
It stands best on platforms and integrations (B, above 31 of 78) and worst on value for money (D, above 0).
Its paid plans start at $29.99 a month, against a middle price of $9.99 for the category: 51 of the 58 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 22 tools score higher and cost less.
Each grade against the category
Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. Plug in SEO’s own letter is outlined.
- DValue for moneyAbove 0 of 78, level with 14
- CFree plan and trialAbove 8 of 78, level with 38
- CFeaturesAbove 9 of 78, level with 43
- CEase of useAbove 0 of 78, level with 59
- BPlatforms and integrationsAbove 31 of 78, level with 47
Price against what you get
Each dot is one of 70 SEO plugins and apps. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Plug in SEO, or make your own?
Keep it
To replace Plug in SEO you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 61 of the 78 other SEO plugins and apps grade higher. It costs $359.88 a year.
What you could make
- Schema markup: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- A crawler that checks every page of a site.
- A score built from what the top results for each keyword cover.
- It plugs into other products, Google Search Console, Bing and Judge.me among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Plug in SEO’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Plug in SEO?
Plug in SEO is a Shopify app that audits a store's pages for SEO problems and explains each fix, and many fixes can be applied in bulk with templates for titles, meta descriptions and alt text. It adds JSON-LD structured data automatically, finds and redirects broken links, and includes AI keyword research and AI-written titles and descriptions that you approve before they go live. There is no free plan.
Worth knowing
- Works only on Shopify stores; it is installed from the Shopify App Store.
- There is no free plan: after the 7-day trial, plans start at $29.99 a month.
- Lite scans 200 pages and runs 2 full audits a month; speed reports and the expert call start at Standard at $49.99.
- Done-for-you Quick Start Service packages, fixed-price and one-time, are sold separately from the app.
Key features
- SEO audit with fix instructions
- Scans the homepage, products, collections and blog posts for missing tags, broken schema and other issues, with plain-English steps for each fix.
- Bulk edits and templates
- Edit image alt text, file names, URLs, meta titles and descriptions in bulk, or apply Liquid title and description templates across every product and collection.
- Keyword Studio
- AI keyword research, search trends and keyword analytics, covering 20, 200 or 2,000 pages depending on the plan.
- AI titles and descriptions
- AI drafts product titles and descriptions around the chosen keywords, and every change waits for your approval.
- JSON-LD structured data
- Adds Product, BreadcrumbList and FAQPage schema to products and collections automatically, for price, rating and stock in Google results.
- Broken links and speed reports
- Detects broken links and redirects them in one click. Speed and performance reports start at Standard, with 5 a month, and are unlimited on Premium.
Plug in SEO pricing
As of Oct 23, 2026, Plug in SEO is a paid product with a free trial, starting at $29.99 per month for up to 200 pages scanned, billed every 30 days.
- Starts at
- $29.99 per month for up to 200 pages scanned, billed every 30 days
- Free plan
- None
- Free trial
- 7-day free trial on all plans, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Lite | $29.99per month for up to 200 pages scanned, billed every 30 days | AI keyword research for 20 pages, 2 full audits a month, title and meta tools, JSON-LD, one-click broken-link redirects and keyword analytics. |
| Standard | $49.99per month for up to 2,000 pages scanned, billed every 30 days | Keyword research for 200 pages, 5 full audits and 5 speed reports a month, and a free 30-minute call with an SEO expert. |
| Premium | $79.99per month, billed every 30 days | Unlimited page scans, keyword research for 2,000 pages, 10 full audits a month, unlimited speed reports and priority support. |
Read from apps.shopify.com on Oct 23, 2026. Prices change, so confirm with Plug in SEO before you buy.
Works with
- Google Search Console
- Bing
- Judge.me
- Langify
- Locksmith
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Common questions
Does Plug in SEO have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Plug in SEO is listed for Web.
Does Plug in SEO have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Plug in SEO is listed for Web.
Is Plug in SEO open source?
Plug in SEO is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.