Plug in SEO vs SearchPie (2026): which should you pick?
As of Oct 23, 2026, SearchPie grades higher than Plug in SEO: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
SearchPie grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Plug in SEO
Shopify SEO audit app with bulk fixes, keyword research and JSON-LD
SearchPie
Shopify SEO app for schema, meta tags, indexing and page speed
Which one is for you
Pick Plug in SEO if
- Fits if you want a list of what's wrong with your store's SEO and the steps to fix it
- Works for catalogs where every title and description should follow one template
Look elsewhere if
- Skip it if you're not on Shopify, as it only installs from the Shopify App Store
- Not for you if you want a free plan, as it's $29.99 a month once the 7-day trial ends
- Tight if your store has more than 200 pages, since Lite stops there and runs 2 full audits a month
- Pricey if you want speed reports or the expert call, which start at $49.99 a month
- Watch out: the done-for-you Quick Start packages are sold separately from the app
Pick SearchPie if
- Fits if you want store schema and a sitemap on a free plan
- Works for stores clearing Search Console and Merchant Center warnings
Look elsewhere if
- Tight if you stay free, as product price, rating, stock and FAQ schema need Premium at $39 a month
- Pricey if you want keyword research or tracking, which need Enterprise at $99 a month
- Watch out: SearchPie's own pricing page lists a $399 Plus plan that the Shopify listing doesn't show
- Watch out: one-off SEO and speed services are sold separately on its site
- Skip it if your store isn't on Shopify, as it runs nowhere else
How we grade them
| 2.0GPAPlug in SEOFair | 2.4GPASearchPieFair | |
|---|---|---|
| Value for money | DLite is $29.99 every 30 days, nearly three times this category's $10.99 middle, and it scans only 200 pages with 2 full audits a month. Standard, with 2,000 pages and speed reports, is $49.99, well into the dearest tenth. No yearly price is listed. | DPremium is $39 a month, inside this category's dearest tenth (from $33.25), or $374.40 a year, about $31.20 a month. Keyword research and tracking need Enterprise at $99 a month. |
| Free plan and trial | CNo free plan, but every plan has a 7-day trial that needs no card. After that it's $29.99 a month at the least. | BStarter covers breadcrumb and store schema, a sitemap, image compression, CSS minification, bulk meta and alt templates, llms.txt, IndexNow and 404 detection. A small store could run on it, but product price and rating schema are Premium. |
| Features | CAudits with fix steps, bulk alt text, URL and meta edits, Liquid templates, AI keyword research, AI titles you approve, JSON-LD and one-click redirects. The listing names no sitemap, image compression or llms.txt tools, and Lite's 2 audits a month is a real cap. | BSchema from breadcrumbs up to products, FAQs and articles, meta and alt tags with AI, IndexNow, broken-link fixes, speed tools, an AI readiness score, keyword tracking and backlink submission. It covers the whole job across three plans. |
| Ease of use | CNo store rating on record. The audit explains each fix in plain English, but templates are written in Shopify's Liquid and every AI change waits for you to approve it. | CNo rating on record. It installs from the Shopify App Store, but tag templates, schema types and speed options are yours to set, plan by plan. |
| Platforms and integrations | BWeb, inside the Shopify admin, with Google Search Console, Bing, Judge.me, Langify and Locksmith. No phone or desktop app, and nothing for stores off Shopify. | BWeb only, inside Shopify. It connects to Search Console, Merchant Center, Google Business Profile and PageSpeed Insights. |
| Best for | a Shopify SEO audit with steps for each fix | schema and indexing for Shopify stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Plug in SEO and SearchPie. How we grade
Price against what you get
Plug in SEO starts at $29.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. SearchPie starts at $39 a month and scores 2.7.
SearchPie scores higher, and starts $9.01 a month higher: the question is whether the extra is worth that to you. Of the other SEO plugins and apps on the chart, 22 score higher than Plug in SEO for less, and 1 scores higher than SearchPie for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Plug in SEO also covers content optimization.
- SearchPie also covers page speed.
At a glance
| Plug in SEO | SearchPie | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $29.99 per month for up to 200 pages scanned, billed every 30 days | $39 per month, billed every 30 days |
| Free plan | None | Starter: SEO health and AI readiness score, breadcrumb and store schema, sitemap, image compression, bulk meta and alt templates, llms.txt, IndexNow. |
| Free trial | 7-day free trial on all plans, no credit card required | 7-day free trial on Premium and Enterprise |
| Web | ||
| Made by | Plug in Useful | PieLab |
| Price read from | apps.shopify.com | apps.shopify.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Plug in SEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- There is no free plan: after the 7-day trial, plans start at $29.99 a month.
- Lite scans 200 pages and runs 2 full audits a month; speed reports and the expert call start at Standard at $49.99.
- Done-for-you Quick Start Service packages, fixed-price and one-time, are sold separately from the app.
SearchPie
- Works only on Shopify stores; it is installed from the Shopify App Store.
- Product price, rating and FAQ schema and automatic broken-link fixes need Premium; keyword tracking needs Enterprise at $99 a month.
- SearchPie's own pricing page also lists a Plus plan at $399 a month that the Shopify listing does not show.
- One-off SEO and speed services are sold separately on SearchPie's site.
Key features
Plug in SEO
- SEO audit with fix instructions
- Scans the homepage, products, collections and blog posts for missing tags, broken schema and other issues, with plain-English steps for each fix.
- Bulk edits and templates
- Edit image alt text, file names, URLs, meta titles and descriptions in bulk, or apply Liquid title and description templates across every product and collection.
- Keyword Studio
- AI keyword research, search trends and keyword analytics, covering 20, 200 or 2,000 pages depending on the plan.
- AI titles and descriptions
- AI drafts product titles and descriptions around the chosen keywords, and every change waits for your approval.
- JSON-LD structured data
- Adds Product, BreadcrumbList and FAQPage schema to products and collections automatically, for price, rating and stock in Google results.
- Broken links and speed reports
- Detects broken links and redirects them in one click. Speed and performance reports start at Standard, with 5 a month, and are unlimited on Premium.
SearchPie
- JSON-LD schema
- Breadcrumb and store schema for free; product price, rating, stock and FAQ schema on Premium; sitelink, article and loyalty schema on Enterprise.
- Meta tags and alt text
- Bulk meta tag and alt text templates on every plan, AI-written tags, and on Premium automatic tag optimization for all pages and AI product descriptions.
- Indexing and broken links
- Sitemap submission, IndexNow and 404 detection for free; Premium fixes broken links automatically and checks indexing across search engines.
- Speed booster
- Image compression, CSS minification and instant page loading for free; JS minification and lazy loading on Premium; unlimited compression on Enterprise.
- AI search readiness
- Scores a store's SEO health and AI readiness and writes an llms.txt file; Enterprise adds a guided AEO and GEO checklist.
- Keywords and backlinks
- Enterprise adds keyword research, audits and position tracking. Premium submits 10 backlinks with a report and Enterprise submits unlimited ones.
Plans
Plug in SEO
Lite$29.99
per month for up to 200 pages scanned, billed every 30 days
AI keyword research for 20 pages, 2 full audits a month, title and meta tools, JSON-LD, one-click broken-link redirects and keyword analytics.
Standard$49.99
per month for up to 2,000 pages scanned, billed every 30 days
Keyword research for 200 pages, 5 full audits and 5 speed reports a month, and a free 30-minute call with an SEO expert.
Premium$79.99
per month, billed every 30 days
Unlimited page scans, keyword research for 2,000 pages, 10 full audits a month, unlimited speed reports and priority support.
SearchPie
Starter$0
Breadcrumbs, store schema and sitemap, image compression and CSS minification, bulk meta and alt tag templates, AI tags, llms.txt and 404 detection.
Premium$39
per month, billed every 30 days
Price, rating, stock and FAQ schema, lazy loading and JS minification, automatic SEO tags, AI product descriptions and broken-link fixes. $374.40 a year.
Enterprise$99
per month, billed every 30 days
Sitelink, article and loyalty schema, unlimited image compression, 5,000 AI SEO tags, keyword research and tracking, and expert support. $950.40 a year.
Ways to pay less
Plug in SEO
No public discounts listed.
SearchPie
- Annual discount
Save 20% with yearly billing
The listing offers Premium at $374.40 a year and Enterprise at $950.40 a year, which it says saves 20% against monthly billing.
Common questions
Which is cheaper, Plug in SEO or SearchPie?
As of Oct 23, 2026, Plug in SEO is cheaper to start with: $29.99 a month, against $39 a month for SearchPie. Plug in SEO starts at $29.99 per month for up to 200 pages scanned, billed every 30 days, and SearchPie starts at $39 per month, billed every 30 days.
Which has a free plan, Plug in SEO or SearchPie?
As of Oct 23, 2026, only SearchPie has a free plan. Plug in SEO does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.