Simple 301 Redirects by BetterLinks review (2026): is it any good?
Free, minimal WordPress plugin for 301 redirects and wildcards
Simple 301 Redirects by BetterLinks report card
Good · out of 4.0 · graded Oct 23, 2026
Best for a handful of 301 redirects in WordPress
Simple 301 Redirects sends old URLs to new pages with 301 redirects, moves whole folders with one wildcard rule and imports and exports rules in bulk, for free. That's all it does: it logs no 404s, counts no clicks, and the listing names no 302, 307 or regex option.
Who Simple 301 Redirects by BetterLinks is for
- Fits if you need a handful of redirects and want almost no settings
- Works for moving a folder of old files to a new one with a single wildcard rule
Who Simple 301 Redirects by BetterLinks is not for
- Skip it if your site isn't on WordPress, as there's no standalone app
- Too light for anything past redirects: no 404 log, no click counts, and titles, sitemaps and schema need an SEO plugin
- Not for you if you need 302 or 307 redirects or regex rules, which the listing doesn't name
- Watch out: click analytics mean moving your redirects to WPDeveloper's separate BetterLinks plugin
Why Simple 301 Redirects by BetterLinks gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for moneyFree from WordPress.org with no paid edition: 301 rules, wildcard folder redirects, bulk import and export and the setup wizard cost nothing.
- AFree plan and trialEvery feature is free and there's no paid version, so there's nothing locked. Click analytics mean moving to BetterLinks, a separate plugin that's also free.
- DFeatures301 redirects to any URL, wildcard folder moves and CSV import and export. That's one narrow function, and even within redirects there's no 404 log, no click counts and no 302, 307 or regex option named.
- CEase of useNo rating on record. There's almost nothing to configure, a skippable wizard and one settings screen, but you type each old path and new destination yourself.
- CPlatforms and integrationsWeb only, inside WordPress, with WPDeveloper's BetterLinks the one connection listed. No API, CLI or standalone app is named.
What these grades rest on. Graded from this listing, whose facts were read from WPDeveloper's own pages and the plugin's WordPress.org page on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/simple-301-redirects-by-betterlinks#review"><img src="https://toolgpa.com/badge/simple-301-redirects-by-betterlinks.svg" alt="Simple 301 Redirects by BetterLinks: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Simple 301 Redirects by BetterLinks stands among SEO plugins and apps
Simple 301 Redirects by BetterLinks's GPA of 2.6 is higher than 49 of the 78 other SEO plugins and apps we grade, and level with 10.
It stands best on free plan and trial (A, above 63 of 78) and worst on features (D, above 0).
Simple 301 Redirects by BetterLinks has no paid plan.
On features, ease of use and platforms it scores 1.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. Simple 301 Redirects by BetterLinks’s own letter is outlined.
- AValue for moneyAbove 53 of 78, level with 25
- AFree plan and trialAbove 63 of 78, level with 15
- DFeaturesAbove 0 of 78, level with 8
- CEase of useAbove 0 of 78, level with 59
- CPlatforms and integrationsAbove 0 of 78, level with 30
Price against what you get
Each dot is one of 70 SEO plugins and apps. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Simple 301 Redirects by BetterLinks, or make your own?
Keep it
Simple 301 Redirects by BetterLinks is free, so making your own would save you nothing.
What this rests on. Simple 301 Redirects by BetterLinks’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Simple 301 Redirects by BetterLinks?
Simple 301 Redirects is a free WordPress plugin, maintained by WPDeveloper, that does one job: sending requests for old URLs to new pages on the site or anywhere on the web with 301 redirects. Rules can use a wildcard to move a whole folder, and they can be imported and exported in bulk. It has no paid edition and does not track clicks; for that the maker points to its separate BetterLinks plugin.
Worth knowing
- It runs only inside WordPress and handles redirects only; titles, sitemaps and schema need an SEO plugin.
- It does not count clicks or log 404 errors; click analytics mean moving the redirects to BetterLinks.
- The listing describes 301 redirects only and names no 302 or 307 option or regex matching.
- Sharing usage data with WPDeveloper's WPInsight service is opt-in and off unless an admin agrees.
Key features
- 301 redirect rules
- Enter a requested path and a destination, on the same site or another, from the Settings > 301 Redirects screen.
- Wildcard folder redirects
- Put an asterisk after a folder name to send every file in it to the same filename in a new folder, such as /old-folder/* to /new-folder/*.
- Bulk import and export
- Import redirect rules in bulk and export them as a CSV file to reuse on another site or keep as a backup.
- Quick setup wizard
- A first-run wizard asks whether to share usage data, turns wildcards on or off and adds the first redirect; each step can be skipped.
- Move to BetterLinks for analytics
- Redirects can be migrated to WPDeveloper's separate, free BetterLinks plugin for click-through analytics on each redirect.
Simple 301 Redirects by BetterLinks pricing
As of Oct 23, 2026, Simple 301 Redirects by BetterLinks is free to use.
- Starts at
- Free
- Free plan
- The whole plugin is free from WordPress.org: 301 redirects to any page or URL, wildcard folder redirects, bulk import and export, and a quick setup wizard.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | The WordPress.org plugin with every feature; there is no paid version of it. |
Read from wordpress.org on Oct 23, 2026. Prices change, so confirm with Simple 301 Redirects by BetterLinks before you buy.
Works with
- BetterLinks
Simple 301 Redirects by BetterLinks alternatives
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- Simple 301 Redirects by BetterLinks vs Rank Math
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Common questions
Does Simple 301 Redirects by BetterLinks have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Simple 301 Redirects by BetterLinks is listed for Web.
Does Simple 301 Redirects by BetterLinks have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Simple 301 Redirects by BetterLinks is listed for Web.
Is Simple 301 Redirects by BetterLinks open source?
Yes. Simple 301 Redirects by BetterLinks is open source, according to its own site. It can also be run on a server of your own.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.