The Simple 301 Redirects by BetterLinks Insider’s Guide
Everything we know about Simple 301 Redirects by BetterLinks in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Simple 301 Redirects by BetterLinks
The Insider’s Guide
Free, minimal WordPress plugin for 301 redirects and wildcards
Every plan, grade, refund rule and rival among SEO plugins and apps, read from Simple 301 Redirects by BetterLinks’s own pages.
Made by WPDeveloper · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Simple 301 Redirects by BetterLinks’s own pages, its app-store listings and our grades. Every fact in it is on Simple 301 Redirects by BetterLinks’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 49 of the 78 other SEO plugins and apps we grade
Simple 301 Redirects is a free WordPress plugin, maintained by WPDeveloper, that does one job: sending requests for old URLs to new pages on the site or anywhere on the web with 301 redirects. Rules can use a wildcard to move a whole folder, and they can be imported and exported in bulk. It has no paid edition and does not track clicks; for that the maker points to its separate BetterLinks plugin.
To get you started, here are 8 things to know about Simple 301 Redirects by BetterLinks, taken from its own pages and our grades.
There's almost nothing to configure, a skippable wizard and one settings screen, but you type each old path and new destination yourself.
- 1
Best for a handful of 301 redirects in WordPress
Simple 301 Redirects sends old URLs to new pages with 301 redirects, moves whole folders with one wildcard rule and imports and exports rules in bulk, for free.
- 2
It is free
Simple 301 Redirects by BetterLinks has no paid plan at all. The whole plugin is free from WordPress.org: 301 redirects to any page or URL, wildcard folder redirects, bulk import and export, and a quick setup wizard.
- 3
It runs on Web
Web.
- 4
301 redirect rules
Enter a requested path and a destination, on the same site or another, from the Settings > 301 Redirects screen.
- 5
Wildcard folder redirects
Put an asterisk after a folder name to send every file in it to the same filename in a new folder, such as /old-folder/* to /new-folder/*.
- 6
Bulk import and export
Import redirect rules in bulk and export them as a CSV file to reuse on another site or keep as a backup.
- 7
A 2.6 GPA, above 49 of 78
That is against the other SEO plugins and apps we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
Simple 301 Redirects by BetterLinks is free, so making your own would save you nothing.
Simple 301 Redirects by BetterLinks at a glance
- Pricing
- Free
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- WPDeveloper
- Category
- SEO Plugins & Apps
- Our grade
- 2.6 GPA, good
The report card
Best for a handful of 301 redirects in WordPress
Simple 301 Redirects sends old URLs to new pages with 301 redirects, moves whole folders with one wildcard rule and imports and exports rules in bulk, for free. That's all it does: it logs no 404s, counts no clicks, and the listing names no 302, 307 or regex option.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | Free from WordPress.org with no paid edition: 301 rules, wildcard folder redirects, bulk import and export and the setup wizard cost nothing. |
| Free plan and trial | A | Every feature is free and there's no paid version, so there's nothing locked. Click analytics mean moving to BetterLinks, a separate plugin that's also free. |
| Features | D | 301 redirects to any URL, wildcard folder moves and CSV import and export. That's one narrow function, and even within redirects there's no 404 log, no click counts and no 302, 307 or regex option named. |
| Ease of use | C | No rating on record. There's almost nothing to configure, a skippable wizard and one settings screen, but you type each old path and new destination yourself. |
| Platforms and integrations | C | Web only, inside WordPress, with WPDeveloper's BetterLinks the one connection listed. No API, CLI or standalone app is named. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Simple 301 Redirects by BetterLinks is for
- Fits if you need a handful of redirects and want almost no settings
- Works for moving a folder of old files to a new one with a single wildcard rule
Who it is not for
- Skip it if your site isn't on WordPress, as there's no standalone app
- Too light for anything past redirects: no 404 log, no click counts, and titles, sitemaps and schema need an SEO plugin
- Not for you if you need 302 or 307 redirects or regex rules, which the listing doesn't name
- Watch out: click analytics mean moving your redirects to WPDeveloper's separate BetterLinks plugin
Good to know
Good for
- Site owners who want a handful of redirects with almost no settings
- Moving a site to WordPress when the old URL structure cannot be kept
- Redirecting a whole folder of old files with one wildcard rule
Worth knowing
- It runs only inside WordPress and handles redirects only; titles, sitemaps and schema need an SEO plugin.
- It does not count clicks or log 404 errors; click analytics mean moving the redirects to BetterLinks.
- The listing describes 301 redirects only and names no 302 or 307 option or regex matching.
- Sharing usage data with WPDeveloper's WPInsight service is opt-in and off unless an admin agrees.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Free
No paid plan at all
Simple 301 Redirects by BetterLinks is free to use.
Every feature is free and there's no paid version, so there's nothing locked.
Free
$0
The WordPress.org plugin with every feature; there is no paid version of it.
The free plan
The whole plugin is free from WordPress.org: 301 redirects to any page or URL, wildcard folder redirects, bulk import and export, and a quick setup wizard.
Read from wordpress.org on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Free, minimal WordPress plugin for 301 redirects and wildcards. Here is what it does, as its own site describes it, and what it covers: open source, self-hostable.
Web only, inside WordPress, with WPDeveloper's BetterLinks the one connection listed.
- 301 redirect rules
- Enter a requested path and a destination, on the same site or another, from the Settings > 301 Redirects screen.
- Wildcard folder redirects
- Put an asterisk after a folder name to send every file in it to the same filename in a new folder, such as /old-folder/* to /new-folder/*.
- Bulk import and export
- Import redirect rules in bulk and export them as a CSV file to reuse on another site or keep as a backup.
- Quick setup wizard
- A first-run wizard asks whether to share usage data, turns wildcards on or off and adds the first redirect; each step can be skipped.
- Move to BetterLinks for analytics
- Redirects can be migrated to WPDeveloper's separate, free BetterLinks plugin for click-through analytics on each redirect.
Where it runs
- Web
What it works with
- BetterLinks
Simple 301 Redirects by BetterLinks is made by WPDeveloper.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
49/78
Other SEO plugins and apps it is graded above
Simple 301 Redirects by BetterLinks's GPA of 2.6 is higher than 49 of the 78 other SEO plugins and apps we grade, and level with 10.
It stands best on free plan and trial (A, above 63 of 78) and worst on features (D, above 0).
Simple 301 Redirects by BetterLinks has no paid plan.
On features, ease of use and platforms it scores 1.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. Simple 301 Redirects by BetterLinks’s own letter is outlined.
- AValue for moneyAbove 53 of 78
- AFree plan and trialAbove 63 of 78
- DFeaturesAbove 0 of 78
- CEase of useAbove 0 of 78
- CPlatforms and integrationsAbove 0 of 78
Price against what you get
Each dot is one of 70 SEO plugins and apps. Further left costs less; higher up scores better on features, ease of use and platforms. Simple 301 Redirects by BetterLinks is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Simple 301 Redirects by BetterLinks is free, so making your own would save you nothing.
What this rests on. Simple 301 Redirects by BetterLinks’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Redirection, 301 Redirects - Redirect Manager, 404 to 301, PrettyLinks and Rank Math
The 5 tools Simple 301 Redirects by BetterLinks is most often weighed against, with where each one differs from it.
- 3.0GPA
Redirection
Free
Free WordPress plugin for managing 301 redirects and 404 errors.
- Simple 301 Redirects by BetterLinks is self-hostable, according to its own site.
- 2.8GPA
301 Redirects - Redirect Manager
Free plan · from $9.99/mo
WordPress plugin for 301, 302 and 307 redirects with a 404 error log.
- Simple 301 Redirects by BetterLinks is self-hostable, according to its own site.
- 301 Redirects - Redirect Manager can be bought with a one-time purchase.
- 301 Redirects - Redirect Manager also covers reports.
- 3.0GPA
404 to 301
Free
Free WordPress redirect manager with detailed 404 error logs.
- Simple 301 Redirects by BetterLinks is self-hostable, according to its own site.
- 404 to 301 also covers reports.
- 2.2GPA
PrettyLinks
Free plan · from $249/yr
WordPress plugin for branded short links and affiliate link tracking.
- Simple 301 Redirects by BetterLinks is open source and self-hostable, according to its own site.
- PrettyLinks also covers reports, qR codes and a/B testing.
- 3.0GPA
Rank Math
Free plan · from €8.99/mo
WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking.
- Simple 301 Redirects by BetterLinks is open source and self-hostable, according to its own site.
- Rank Math also covers reports and rank tracking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Simple 301 Redirects by BetterLinks free?
Yes. Simple 301 Redirects by BetterLinks is free to use.
How much does Simple 301 Redirects by BetterLinks cost?
Simple 301 Redirects by BetterLinks lists one plan. Free: $0.
What platforms does Simple 301 Redirects by BetterLinks work on?
Simple 301 Redirects by BetterLinks is available on Web.
Does Simple 301 Redirects by BetterLinks have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Simple 301 Redirects by BetterLinks is listed for Web.
Does Simple 301 Redirects by BetterLinks have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Simple 301 Redirects by BetterLinks is listed for Web.
Is Simple 301 Redirects by BetterLinks open source?
Yes. Simple 301 Redirects by BetterLinks is open source, according to its own site.
What does Simple 301 Redirects by BetterLinks integrate with?
Simple 301 Redirects by BetterLinks's listing names BetterLinks. A listing names up to eight integrations, so it may connect to more.
Who makes Simple 301 Redirects by BetterLinks?
Simple 301 Redirects by BetterLinks is made by WPDeveloper.
What are the alternatives to Simple 301 Redirects by BetterLinks?
The closest alternatives to Simple 301 Redirects by BetterLinks in our directory are Redirection, 301 Redirects - Redirect Manager, 404 to 301, PrettyLinks and Rank Math.
How does Simple 301 Redirects by BetterLinks compare with other SEO plugins and apps?
Simple 301 Redirects by BetterLinks's GPA of 2.6 is higher than 49 of the 78 other SEO plugins and apps we grade, and level with 10.
Is Simple 301 Redirects by BetterLinks good value for money?
ToolGPA grades Simple 301 Redirects by BetterLinks A for value for money.
Could I make my own version of Simple 301 Redirects by BetterLinks?
Simple 301 Redirects by BetterLinks is free, so making your own would save you nothing.
Where this guide comes from
The prices, plans, platforms and features were read from Simple 301 Redirects by BetterLinks’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from WPDeveloper's own pages and the plugin's WordPress.org page on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by WPDeveloper. Prices change, so check wordpress.org before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Simple 301 Redirects by BetterLinks, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/simple-301-redirects-by-betterlinks
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Simple 301 Redirects by BetterLinks: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/simple-301-redirects-by-betterlinks
Know someone choosing between SEO plugins and apps?
Send them this guide: toolgpa.com/tools/simple-301-redirects-by-betterlinks/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO plugins and apps after Simple 301 Redirects by BetterLinks, each with an Insider's Guide of its own.
- SEO Plugins & Apps Insider's GuideEvery one of the 79 SEO plugins and apps we grade, compared
- Slim SEO Insider's GuideWordPress SEO plugin that sets meta tags and schema with no setup3.4 GPA
- SmartCrawl Insider's GuideWordPress SEO plugin from WPMU DEV with audits, schema and autolinks3.2 GPA
- XML Sitemap Generator for Google Insider's GuideFree WordPress plugin that builds and updates XML and HTML sitemaps3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Simple 301 Redirects by BetterLinks’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Simple 301 Redirects by BetterLinks is a trademark of its owner, and this guide is not made, paid for or approved by WPDeveloper. Prices and plans change: check wordpress.org before you buy.