Rank Math vs Simple 301 Redirects by BetterLinks (2026): which should you pick?

Pick Rank Math if

• Fits if your site runs on WordPress and you want SEO settings in the editor
• Works for someone with several sites of their own, since PRO covers unlimited owned sites

Look elsewhere if

• Skip it if your site isn't on self-hosted WordPress or WordPress.com's Business plan, as it runs nowhere else
• Not for you if you need keyword, backlink or competitor research, which it doesn't do
• Tight if you build sites for clients, as PRO excludes them and Business is €27.99 a month at renewal
• Watch out: prices are in euros before VAT, billed yearly only, with a lower first year, and the 30-day refund skips renewals
• Pricey if you want AI writing, a separate Rank Math AI subscription from €6.99 a month billed yearly

Pick Simple 301 Redirects by BetterLinks if

• Fits if you need a handful of redirects and want almost no settings
• Works for moving a folder of old files to a new one with a single wildcard rule

Look elsewhere if

• Skip it if your site isn't on WordPress, as there's no standalone app
• Too light for anything past redirects: no 404 log, no click counts, and titles, sitemaps and schema need an SEO plugin
• Not for you if you need 302 or 307 redirects or regex rules, which the listing doesn't name
• Watch out: click analytics mean moving your redirects to WPDeveloper's separate BetterLinks plugin

Rank Math

• It runs only inside WordPress, on a self-hosted site or on WordPress.com's Business plan; there is no standalone app.
• The pricing page shows prices in euros before VAT, billed yearly only, with a lower first year; the 30-day refund does not cover renewals.
• PRO is for sites you own only; client sites need Business (100 sites) or Agency (500 sites).
• AI writing tools are a separate Rank Math AI subscription, from €6.99 a month billed annually, with a 15-day trial included on paid plans.

Simple 301 Redirects by BetterLinks

• It runs only inside WordPress and handles redirects only; titles, sitemaps and schema need an SEO plugin.
• It does not count clicks or log 404 errors; click analytics mean moving the redirects to BetterLinks.
• The listing describes 301 redirects only and names no 302 or 307 option or regex matching.
• Sharing usage data with WPDeveloper's WPInsight service is opt-in and off unless an admin agrees.

Rank Math

On-page content checks

Scores each post against 30+ SEO tests in the editor, with focus keywords per post and suggestions for what to fix.

Schema markup

The free plugin covers 16+ schema types. Paid plans add a schema generator for building your own types and reusable templates.

Sitemaps, redirects and 404s

Builds XML sitemaps with custom post type support, manages redirects at scale and logs 404 errors, all from the WordPress dashboard.

Rank tracker and analytics

Pulls rankings and traffic from Google Search Console and Analytics into WordPress: 500 tracked keywords on PRO, 10,000 on Business.

AI Link Genius

Listed on the paid plans: internal link suggestions while writing, automatic keyword-to-page links and a broken link checker.

WooCommerce and local SEO

The free plugin adds schema and meta tags for WooCommerce products and local SEO tools; paid plans list WooCommerce SEO PRO and multiple locations.

Simple 301 Redirects by BetterLinks

301 redirect rules

Enter a requested path and a destination, on the same site or another, from the Settings > 301 Redirects screen.

Wildcard folder redirects

Put an asterisk after a folder name to send every file in it to the same filename in a new folder, such as /old-folder/* to /new-folder/*.

Bulk import and export

Import redirect rules in bulk and export them as a CSV file to reuse on another site or keep as a backup.

Quick setup wizard

A first-run wizard asks whether to share usage data, turns wildcards on or off and adds the first redirect; each step can be skipped.

Move to BetterLinks for analytics

Redirects can be migrated to WPDeveloper's separate, free BetterLinks plugin for click-through analytics on each redirect.

Rank Math

• Free€0

  The WordPress.org plugin: on-page checks, schema, sitemaps, redirects and Google Search Console and Analytics integration.

• PRO€8.99

  per month at renewal, billed annually (first year €7.99)

  Unlimited sites you own, no client sites, and 500 tracked keywords. €7.99 a month for the first year, then €107.88 a year, ex VAT.

• Rank Math + WP Rocket€13.99

  per month at renewal, billed annually (first year €11.99)

  PRO on unlimited sites you own plus the WP Rocket caching plugin for one site. €11.99 a month for the first year, ex VAT.

• Business€27.99

  per month at renewal, billed annually (first year €24.99)

  Up to 100 client sites and 10,000 tracked keywords, with priority support. €24.99 a month for the first year, ex VAT.

• Agency€64.99

  per month at renewal, billed annually (first year €54.99)

  Up to 500 client sites and 50,000 tracked keywords, with priority support. €54.99 a month for the first year, ex VAT.

Simple 301 Redirects by BetterLinks

• Free$0

  The WordPress.org plugin with every feature; there is no paid version of it.

Rank Math

• Other savings

  Lower price for the first year

  Paid plans cost less in the first year, ex VAT: PRO €7.99 a month then €8.99, Business €24.99 then €27.99, Agency €54.99 then €64.99.

Simple 301 Redirects by BetterLinks

No public discounts listed.