301 Redirects - Redirect Manager vs Simple 301 Redirects by BetterLinks (2026): which should you pick?

Pick 301 Redirects - Redirect Manager if

• Fits if you've moved or renamed pages and need the old links sent to the new ones
• Works for agencies wanting one PRO license for up to 100 client sites, paid once

Look elsewhere if

• Skip it if your site isn't on WordPress or still uses the default permalink structure
• Tight if you stay free, as wildcard, folder and regex redirects, typo fixing and full logs need PRO
• Watch out: the free 404 log keeps only the last 50 errors unless a filter raises the limit
• Not for you if old .html or .php files still sit on the server, as it can't redirect them
• Watch out: PRO has a 7-day money-back guarantee but no free trial

Pick Simple 301 Redirects by BetterLinks if

• Fits if you need a handful of redirects and want almost no settings
• Works for moving a folder of old files to a new one with a single wildcard rule

Look elsewhere if

• Skip it if your site isn't on WordPress, as there's no standalone app
• Too light for anything past redirects: no 404 log, no click counts, and titles, sitemaps and schema need an SEO plugin
• Not for you if you need 302 or 307 redirects or regex rules, which the listing doesn't name
• Watch out: click analytics mean moving your redirects to WPDeveloper's separate BetterLinks plugin

301 Redirects - Redirect Manager

• It runs only inside WordPress, and the site must use a permalink structure other than the default.
• Wildcard, folder and regex redirects, typo fixing and full logs need PRO; the free 404 log keeps only the last 50 errors.
• It cannot redirect old .html or .php files that still exist on the server; they must be deleted or handled in .htaccess.
• PRO has a 7-day money-back guarantee but no free trial.

Simple 301 Redirects by BetterLinks

• It runs only inside WordPress and handles redirects only; titles, sitemaps and schema need an SEO plugin.
• It does not count clicks or log 404 errors; click analytics mean moving the redirects to BetterLinks.
• The listing describes 301 redirects only and names no 302 or 307 option or regex matching.
• Sharing usage data with WPDeveloper's WPInsight service is opt-in and off unless an admin agrees.

301 Redirects - Redirect Manager

Redirect manager

Pick a post, page, custom post type or archive from a dropdown as the destination, or type any URL, and choose a 301, 302 or 307 redirect.

Query strings kept

Query strings on the old URL are carried over to the destination, so tracking and affiliate codes survive. Finer control over them is a PRO feature.

404 error log

Logs the time, URL and user agent of the last 50 404 errors, without visitor IPs, with a dashboard widget. A filter raises the limit.

Import, export and hit counts

Bulk import and export of redirect rules, and a simple count of how often each redirect is used.

Wildcards, regex and typo fixing

WP 301 Redirects PRO matches URLs with wildcards and regular expressions and redirects mistyped URLs to the page that was meant.

Link scanner and central dashboard

PRO checks outgoing links for broken or bad sites and manages licenses, sites and logs from one online dashboard.

Simple 301 Redirects by BetterLinks

301 redirect rules

Enter a requested path and a destination, on the same site or another, from the Settings > 301 Redirects screen.

Wildcard folder redirects

Put an asterisk after a folder name to send every file in it to the same filename in a new folder, such as /old-folder/* to /new-folder/*.

Bulk import and export

Import redirect rules in bulk and export them as a CSV file to reuse on another site or keep as a backup.

Quick setup wizard

A first-run wizard asks whether to share usage data, turns wildcards on or off and adds the first redirect; each step can be skipped.

Move to BetterLinks for analytics

Redirects can be migrated to WPDeveloper's separate, free BetterLinks plugin for click-through analytics on each redirect.

301 Redirects - Redirect Manager

• Free$0

  The WordPress.org plugin: exact-match redirects, a 404 log and dashboard widget, redirect hit counts and bulk import and export.

• Personal monthly$9.99

  per month, offered under the 1-site Personal plan

  WP 301 Redirects PRO paid by the month instead of once. The page lists no separate limits for it.

• Personal$49

  one-time, lifetime license for 1 site

  PRO on 1 site with 30 site scans, the license and site manager and priority support. Shown reduced from $79.

• Team$59

  one-time, lifetime license for 5 sites

  Adds remote site stats and logs and white-label mode, with 70 site scans. Shown reduced from $159.

• Agency$99

  one-time, lifetime license for 100 sites

  Adds full rebranding and branded PDF reports, with 200 site scans. Shown reduced from $299.

Simple 301 Redirects by BetterLinks

• Free$0

  The WordPress.org plugin with every feature; there is no paid version of it.

301 Redirects - Redirect Manager

• Lifetime license

  Lifetime PRO license from $49

  WP 301 Redirects PRO is sold as a one-time lifetime license: $49 for 1 site, $59 for 5 or $99 for 100, shown reduced from $79, $159 and $299.

Simple 301 Redirects by BetterLinks

No public discounts listed.