Site Kit by Google review (2026): is it any good?
Google's free WordPress plugin for Search Console and Analytics stats
Site Kit by Google report card
Good · out of 4.0 · graded Oct 23, 2026
Best for Google's search and traffic numbers in WordPress
Site Kit is Google's free plugin that puts Search Console, Analytics and PageSpeed numbers on your WordPress dashboard and places Google's tags for you. It edits nothing, though: no titles, meta descriptions, schema or sitemaps, so you'll still need an SEO plugin, and new sites can wait days for data.
Who Site Kit by Google is for
- Fits if you want Search Console and Analytics figures without leaving WordPress
- Works for agencies setting up Google tools for clients and emailing them stats
Who Site Kit by Google is not for
- Too light for SEO on its own, as it edits no titles, meta descriptions, schema or sitemaps
- Watch out: each admin who wants full access has to connect their own Google account
- Tight if your site is new, as data can take a few days to appear
- Skip it if your site isn't live and public on WordPress 5.2 or later with the REST API available
Why Site Kit by Google gets a 2.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for moneyFree and open source, and Google says it will stay free. Google products you connect through it, such as Google Ads, keep their own terms and any fees they charge.
- AFree plan and trialEvery feature is free. There's no paid plan, so nothing is held back.
- DFeaturesIt reports Google's numbers and places tags for Tag Manager, AdSense and Ads, but its pages list no title, meta, schema or sitemap editing, and it shows nothing until Search Console or Analytics is connected.
- CEase of useNo rating on record. Every admin wanting full access connects their own Google account, and new sites or services can take a few days to show data.
- BPlatforms and integrationsWeb only, inside WordPress, linked to Search Console, Analytics, PageSpeed Insights, Tag Manager, AdSense and Google Ads, and listed with Elementor and Hostinger.
What these grades rest on. Graded from this listing, whose facts were read from Google's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Site Kit by Google? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/site-kit-by-google#review"><img src="https://toolgpa.com/badge/site-kit-by-google.svg" alt="Site Kit by Google: 2.8 GPA on ToolGPA" width="196" height="56"></a>Where Site Kit by Google stands among SEO plugins and apps
Site Kit by Google's GPA of 2.8 is higher than 60 of the 78 other SEO plugins and apps we grade, and level with 6.
It stands best on free plan and trial (A, above 63 of 78) and worst on features (D, above 0).
Site Kit by Google has no paid plan.
On features, ease of use and platforms it scores 2.0 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. Site Kit by Google’s own letter is outlined.
- AValue for moneyAbove 53 of 78, level with 25
- AFree plan and trialAbove 63 of 78, level with 15
- DFeaturesAbove 0 of 78, level with 8
- CEase of useAbove 0 of 78, level with 59
- BPlatforms and integrationsAbove 31 of 78, level with 47
Price against what you get
Each dot is one of 70 SEO plugins and apps. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Site Kit by Google, or make your own?
Keep it
Site Kit by Google is free, so making your own would save you nothing.
And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 2.8 is higher than 60 of the 78 other SEO plugins and apps we grade.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Speed tests run from real browsers on a schedule.
- It plugs into other products, Google Search Console, Google Analytics and PageSpeed Insights among them.
- Sharing with other people, which means accounts and invitations.
What this rests on. Site Kit by Google’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Site Kit by Google?
Site Kit is Google's own WordPress plugin. It connects a site to Search Console, Analytics, PageSpeed Insights, Tag Manager, AdSense and Google Ads, places the code each one needs, and shows their numbers on the WordPress dashboard for the whole site or a single post. The plugin is free and open source.
Worth knowing
- Runs only inside WordPress, on a live public site with WordPress 5.2, PHP 7.4 and the REST API available.
- It reports on Google's own services; its pages list no title, meta description, schema or sitemap editing.
- Each WordPress admin who wants full access connects their own Google account.
- New sites or newly connected services can take a few days before data appears.
Key features
- Search Console in WordPress
- Shows how often pages appeared in Google Search and which queries led there, for the whole site or, from the admin bar, for one page.
- Analytics dashboard
- Brings Google Analytics traffic and engagement figures into WordPress. IP addresses are anonymized by default when Analytics is connected.
- PageSpeed Insights
- Compares a page's speed with real-world sites and lists suggestions for making it faster.
- Setup without code
- Adds the snippets for Tag Manager, AdSense, Google Ads, Sign in with Google and Reader Revenue Manager without editing theme files.
- Email reports
- Since version 1.178.0, users can subscribe to a periodic email of key stats and invite other registered site users, such as clients, to get it too.
- View-only sharing
- Admins can share a read-only dashboard with other WordPress roles, choosing which Google services each role can see, with no Google sign-in needed.
Site Kit by Google pricing
As of Oct 23, 2026, Site Kit by Google is free to use.
- Starts at
- Free
- Free plan
- The whole plugin is free and open source; Google products connected through it keep their own terms and any fees they charge.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Every feature, installed from WordPress.org. Google says the plugin is free and will remain so. |
Read from wordpress.org on Oct 23, 2026. Prices change, so confirm with Site Kit by Google before you buy.
Works with
- Google Search Console
- Google Analytics
- PageSpeed Insights
- Google Tag Manager
- Google AdSense
- Google Ads
- Elementor
- Hostinger
Site Kit by Google alternatives
- Site Kit by Google vs Yoast SEO
Free plan · from $118.80/yr
- Site Kit by Google vs Rank Math
Free plan · from €8.99/mo
- Site Kit by Google vs All in One SEO (AIOSEO)
Free plan · from $99/yr
Common questions
Does Site Kit by Google have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Site Kit by Google is listed for Web.
Does Site Kit by Google have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Site Kit by Google is listed for Web.
Is Site Kit by Google open source?
Yes. Site Kit by Google is open source, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.