Rank Math vs Site Kit by Google (2026): which should you pick?
As of Oct 23, 2026, Rank Math grades higher than Site Kit by Google: 3.0 against 2.8 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Rank Math grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Rank Math
WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking
Site Kit by Google
Google's free WordPress plugin for Search Console and Analytics stats
Which one is for you
Pick Rank Math if
- Fits if your site runs on WordPress and you want SEO settings in the editor
- Works for someone with several sites of their own, since PRO covers unlimited owned sites
Look elsewhere if
- Skip it if your site isn't on self-hosted WordPress or WordPress.com's Business plan, as it runs nowhere else
- Not for you if you need keyword, backlink or competitor research, which it doesn't do
- Tight if you build sites for clients, as PRO excludes them and Business is €27.99 a month at renewal
- Watch out: prices are in euros before VAT, billed yearly only, with a lower first year, and the 30-day refund skips renewals
- Pricey if you want AI writing, a separate Rank Math AI subscription from €6.99 a month billed yearly
Pick Site Kit by Google if
- Fits if you want Search Console and Analytics figures without leaving WordPress
- Works for agencies setting up Google tools for clients and emailing them stats
Look elsewhere if
- Too light for SEO on its own, as it edits no titles, meta descriptions, schema or sitemaps
- Watch out: each admin who wants full access has to connect their own Google account
- Tight if your site is new, as data can take a few days to appear
- Skip it if your site isn't live and public on WordPress 5.2 or later with the REST API available
How we grade them
| 3.0GPARank MathVery good | 2.8GPASite Kit by GoogleGood | |
|---|---|---|
| Value for money | AGraded against its alternatives. PRO is €8.99 a month at renewal (€7.99 in the first year), billed yearly before VAT, for unlimited sites you own and 500 tracked keywords. That's under 60% of this category's cheaper quarter, even after converting from euros. | AFree and open source, and Google says it will stay free. Google products you connect through it, such as Google Ads, keep their own terms and any fees they charge. |
| Free plan and trial | AThe free plugin from WordPress.org does the core job with no cap a normal site will reach: on-page checks, 16+ schema types, sitemaps, redirects, a 404 monitor and Search Console data every 7 days. | AEvery feature is free. There's no paid plan, so nothing is held back. |
| Features | COn-page scores against 30+ tests, schema, sitemaps, redirects and rank tracking fed by Search Console. It does its job fully, but that job is on-page SEO for WordPress, with no keyword research, backlinks or competitor data. | DIt reports Google's numbers and places tags for Tag Manager, AdSense and Ads, but its pages list no title, meta, schema or sitemap editing, and it shows nothing until Search Console or Analytics is connected. |
| Ease of use | CNo rating on record. Inside WordPress it feels familiar, but you need a self-hosted WordPress site or WordPress.com's Business plan first, then the setup and the Google connections. | CNo rating on record. Every admin wanting full access connects their own Google account, and new sites or services can take a few days to show data. |
| Platforms and integrations | BRuns inside WordPress in the browser and connects to Search Console, Analytics, Google Trends, WooCommerce, Elementor, Divi, WP Rocket and WPML. Nothing for sites that aren't on WordPress. | BWeb only, inside WordPress, linked to Search Console, Analytics, PageSpeed Insights, Tag Manager, AdSense and Google Ads, and listed with Elementor and Hostinger. |
| Best for | SEO settings inside WordPress | Google's search and traffic numbers in WordPress |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Rank Math and Site Kit by Google. How we grade
Where they differ
- Site Kit by Google is open source, according to its own site.
- Rank Math also covers rank tracking.
- Site Kit by Google also covers web analytics and page speed.
At a glance
| Rank Math | Site Kit by Google | |
|---|---|---|
| Pricing | Free plan | Free |
| Starts at | €8.99 per month at renewal, billed annually, after a first year at €7.99 | Free |
| Free plan | Free plugin from WordPress.org: content analysis, 16+ schema types, sitemaps, redirects, 404 monitor, and Search Console and Analytics data refreshed every 7 days. | The whole plugin is free and open source; Google products connected through it keep their own terms and any fees they charge. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Rank Math | |
| Price read from | rankmath.com | wordpress.org |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
Rank Math
- It runs only inside WordPress, on a self-hosted site or on WordPress.com's Business plan; there is no standalone app.
- The pricing page shows prices in euros before VAT, billed yearly only, with a lower first year; the 30-day refund does not cover renewals.
- PRO is for sites you own only; client sites need Business (100 sites) or Agency (500 sites).
- AI writing tools are a separate Rank Math AI subscription, from €6.99 a month billed annually, with a 15-day trial included on paid plans.
Site Kit by Google
- Runs only inside WordPress, on a live public site with WordPress 5.2, PHP 7.4 and the REST API available.
- It reports on Google's own services; its pages list no title, meta description, schema or sitemap editing.
- Each WordPress admin who wants full access connects their own Google account.
- New sites or newly connected services can take a few days before data appears.
Key features
Rank Math
- On-page content checks
- Scores each post against 30+ SEO tests in the editor, with focus keywords per post and suggestions for what to fix.
- Schema markup
- The free plugin covers 16+ schema types. Paid plans add a schema generator for building your own types and reusable templates.
- Sitemaps, redirects and 404s
- Builds XML sitemaps with custom post type support, manages redirects at scale and logs 404 errors, all from the WordPress dashboard.
- Rank tracker and analytics
- Pulls rankings and traffic from Google Search Console and Analytics into WordPress: 500 tracked keywords on PRO, 10,000 on Business.
- AI Link Genius
- Listed on the paid plans: internal link suggestions while writing, automatic keyword-to-page links and a broken link checker.
- WooCommerce and local SEO
- The free plugin adds schema and meta tags for WooCommerce products and local SEO tools; paid plans list WooCommerce SEO PRO and multiple locations.
Site Kit by Google
- Search Console in WordPress
- Shows how often pages appeared in Google Search and which queries led there, for the whole site or, from the admin bar, for one page.
- Analytics dashboard
- Brings Google Analytics traffic and engagement figures into WordPress. IP addresses are anonymized by default when Analytics is connected.
- PageSpeed Insights
- Compares a page's speed with real-world sites and lists suggestions for making it faster.
- Setup without code
- Adds the snippets for Tag Manager, AdSense, Google Ads, Sign in with Google and Reader Revenue Manager without editing theme files.
- Email reports
- Since version 1.178.0, users can subscribe to a periodic email of key stats and invite other registered site users, such as clients, to get it too.
- View-only sharing
- Admins can share a read-only dashboard with other WordPress roles, choosing which Google services each role can see, with no Google sign-in needed.
Plans
Rank Math
Free€0
The WordPress.org plugin: on-page checks, schema, sitemaps, redirects and Google Search Console and Analytics integration.
PRO€8.99
per month at renewal, billed annually (first year €7.99)
Unlimited sites you own, no client sites, and 500 tracked keywords. €7.99 a month for the first year, then €107.88 a year, ex VAT.
Rank Math + WP Rocket€13.99
per month at renewal, billed annually (first year €11.99)
PRO on unlimited sites you own plus the WP Rocket caching plugin for one site. €11.99 a month for the first year, ex VAT.
Business€27.99
per month at renewal, billed annually (first year €24.99)
Up to 100 client sites and 10,000 tracked keywords, with priority support. €24.99 a month for the first year, ex VAT.
Agency€64.99
per month at renewal, billed annually (first year €54.99)
Up to 500 client sites and 50,000 tracked keywords, with priority support. €54.99 a month for the first year, ex VAT.
Site Kit by Google
Free$0
Every feature, installed from WordPress.org. Google says the plugin is free and will remain so.
Ways to pay less
Rank Math
- Other savings
Lower price for the first year
Paid plans cost less in the first year, ex VAT: PRO €7.99 a month then €8.99, Business €24.99 then €27.99, Agency €54.99 then €64.99.
Site Kit by Google
No public discounts listed.
Common questions
Which is cheaper, Rank Math or Site Kit by Google?
As of Oct 23, 2026, Site Kit by Google is cheaper to start with: it is free, against about $10.07 a month for Rank Math. Rank Math starts at €8.99 per month at renewal, billed annually, after a first year at €7.99, and Site Kit by Google is free.
Which has a free plan, Rank Math or Site Kit by Google?
As of Oct 23, 2026, both Rank Math and Site Kit by Google have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.