The Site Kit by Google Insider’s Guide
Everything we know about Site Kit by Google in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Site Kit by Google
The Insider’s Guide
Google's free WordPress plugin for Search Console and Analytics stats
Every plan, grade, refund rule and rival among SEO plugins and apps, read from Site Kit by Google’s own pages.
Made by Google · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Site Kit by Google’s own pages, its app-store listings and our grades. Every fact in it is on Site Kit by Google’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.8
GPA, above 60 of the 78 other SEO plugins and apps we grade
Site Kit is Google's own WordPress plugin. It connects a site to Search Console, Analytics, PageSpeed Insights, Tag Manager, AdSense and Google Ads, places the code each one needs, and shows their numbers on the WordPress dashboard for the whole site or a single post. The plugin is free and open source.
To get you started, here are 8 things to know about Site Kit by Google, taken from its own pages and our grades.
Every admin wanting full access connects their own Google account, and new sites or services can take a few days to show data.
- 1
Best for Google's search and traffic numbers in WordPress
Site Kit is Google's free plugin that puts Search Console, Analytics and PageSpeed numbers on your WordPress dashboard and places Google's tags for you.
- 2
It is free
Site Kit by Google has no paid plan at all. The whole plugin is free and open source; Google products connected through it keep their own terms and any fees they charge.
- 3
It runs on Web
Web.
- 4
Search Console in WordPress
Shows how often pages appeared in Google Search and which queries led there, for the whole site or, from the admin bar, for one page.
- 5
Analytics dashboard
Brings Google Analytics traffic and engagement figures into WordPress. IP addresses are anonymized by default when Analytics is connected.
- 6
PageSpeed Insights
Compares a page's speed with real-world sites and lists suggestions for making it faster.
- 7
A 2.8 GPA, above 60 of 78
That is against the other SEO plugins and apps we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
Site Kit by Google is free, so making your own would save you nothing.
Site Kit by Google at a glance
- Pricing
- Free
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Category
- SEO Plugins & Apps
- Our grade
- 2.8 GPA, good
The report card
Best for Google's search and traffic numbers in WordPress
Site Kit is Google's free plugin that puts Search Console, Analytics and PageSpeed numbers on your WordPress dashboard and places Google's tags for you. It edits nothing, though: no titles, meta descriptions, schema or sitemaps, so you'll still need an SEO plugin, and new sites can wait days for data.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | Free and open source, and Google says it will stay free. Google products you connect through it, such as Google Ads, keep their own terms and any fees they charge. |
| Free plan and trial | A | Every feature is free. There's no paid plan, so nothing is held back. |
| Features | D | It reports Google's numbers and places tags for Tag Manager, AdSense and Ads, but its pages list no title, meta, schema or sitemap editing, and it shows nothing until Search Console or Analytics is connected. |
| Ease of use | C | No rating on record. Every admin wanting full access connects their own Google account, and new sites or services can take a few days to show data. |
| Platforms and integrations | B | Web only, inside WordPress, linked to Search Console, Analytics, PageSpeed Insights, Tag Manager, AdSense and Google Ads, and listed with Elementor and Hostinger. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Site Kit by Google is for
- Fits if you want Search Console and Analytics figures without leaving WordPress
- Works for agencies setting up Google tools for clients and emailing them stats
Who it is not for
- Too light for SEO on its own, as it edits no titles, meta descriptions, schema or sitemaps
- Watch out: each admin who wants full access has to connect their own Google account
- Tight if your site is new, as data can take a few days to appear
- Skip it if your site isn't live and public on WordPress 5.2 or later with the REST API available
Good to know
Good for
- WordPress site owners who want Google's search and traffic numbers in one dashboard
- Agencies setting up Google tools for client sites and sending them stats by email
- Publishers connecting AdSense or Reader Revenue Manager
Worth knowing
- Runs only inside WordPress, on a live public site with WordPress 5.2, PHP 7.4 and the REST API available.
- It reports on Google's own services; its pages list no title, meta description, schema or sitemap editing.
- Each WordPress admin who wants full access connects their own Google account.
- New sites or newly connected services can take a few days before data appears.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Free
No paid plan at all
Site Kit by Google is free to use.
Free and open source, and Google says it will stay free.
Free
$0
Every feature, installed from WordPress.org. Google says the plugin is free and will remain so.
The free plan
The whole plugin is free and open source; Google products connected through it keep their own terms and any fees they charge.
Read from wordpress.org on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Google's free WordPress plugin for Search Console and Analytics stats. Here is what it does, as its own site describes it, and what it covers: open source, reports, web analytics, page speed.
- Search Console in WordPress
- Shows how often pages appeared in Google Search and which queries led there, for the whole site or, from the admin bar, for one page.
- Analytics dashboard
- Brings Google Analytics traffic and engagement figures into WordPress. IP addresses are anonymized by default when Analytics is connected.
- PageSpeed Insights
- Compares a page's speed with real-world sites and lists suggestions for making it faster.
- Setup without code
- Adds the snippets for Tag Manager, AdSense, Google Ads, Sign in with Google and Reader Revenue Manager without editing theme files.
- Email reports
- Since version 1.178.0, users can subscribe to a periodic email of key stats and invite other registered site users, such as clients, to get it too.
- View-only sharing
- Admins can share a read-only dashboard with other WordPress roles, choosing which Google services each role can see, with no Google sign-in needed.
Where it runs
- Web
What it works with
- Google Search Console
- Google Analytics
- PageSpeed Insights
- Google Tag Manager
- Google AdSense
- Google Ads
- Elementor
- Hostinger
Site Kit by Google is made by Google.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
60/78
Other SEO plugins and apps it is graded above
Site Kit by Google's GPA of 2.8 is higher than 60 of the 78 other SEO plugins and apps we grade, and level with 6.
It stands best on free plan and trial (A, above 63 of 78) and worst on features (D, above 0).
Site Kit by Google has no paid plan.
On features, ease of use and platforms it scores 2.0 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. Site Kit by Google’s own letter is outlined.
- AValue for moneyAbove 53 of 78
- AFree plan and trialAbove 63 of 78
- DFeaturesAbove 0 of 78
- CEase of useAbove 0 of 78
- BPlatforms and integrationsAbove 31 of 78
Price against what you get
Each dot is one of 70 SEO plugins and apps. Further left costs less; higher up scores better on features, ease of use and platforms. Site Kit by Google is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Site Kit by Google is free, so making your own would save you nothing.
And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 2.8 is higher than 60 of the 78 other SEO plugins and apps we grade.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Speed tests run from real browsers on a schedule.
- It plugs into other products, Google Search Console, Google Analytics and PageSpeed Insights among them.
- Sharing with other people, which means accounts and invitations.
What this rests on. Site Kit by Google’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Google Search Console, Google Analytics, Yoast SEO, Rank Math and All in One SEO (AIOSEO)
The 5 tools Site Kit by Google is most often weighed against, with where each one differs from it.
- 3.0GPA
Google Search Console
Free
Free Google reports on a site's search traffic, indexing and issues.
- Site Kit by Google is open source, according to its own site.
- Site Kit by Google also covers reports and web analytics.
- Google Search Console also covers site audit and schema markup.
- 3.4GPA
Google Analytics
Free plan
Google's free website and app analytics, with a paid 360 tier.
- Only Google Analytics lists iOS and Android apps.
- Site Kit by Google is open source, according to its own site.
- Site Kit by Google also covers page speed.
- 2.6GPA
Yoast SEO
Free plan · from $118.80/yr
WordPress SEO plugin with content analysis, schema and sitemaps.
- Site Kit by Google is open source, according to its own site.
- Site Kit by Google also covers reports, web analytics and page speed.
- Yoast SEO also covers AI search visibility, content optimization, schema markup and internal linking.
- 3.0GPA
Rank Math
Free plan · from €8.99/mo
WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking.
- Site Kit by Google is open source, according to its own site.
- Site Kit by Google also covers web analytics and page speed.
- Rank Math also covers rank tracking.
- 2.8GPA
All in One SEO (AIOSEO)
Free plan · from $99/yr
WordPress SEO plugin with schema, redirects, link suggestions and AI.
- Site Kit by Google is open source, according to its own site.
- Site Kit by Google also covers reports, web analytics and page speed.
- All in One SEO (AIOSEO) also covers rank tracking, site audit, content optimization, schema markup and internal linking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Site Kit by Google free?
Yes. Site Kit by Google is free to use.
How much does Site Kit by Google cost?
Site Kit by Google lists one plan. Free: $0.
What platforms does Site Kit by Google work on?
Site Kit by Google is available on Web.
Does Site Kit by Google have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Site Kit by Google is listed for Web.
Does Site Kit by Google have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Site Kit by Google is listed for Web.
Is Site Kit by Google open source?
Yes. Site Kit by Google is open source, according to its own site.
What does Site Kit by Google integrate with?
Site Kit by Google's listing names Google Search Console, Google Analytics, PageSpeed Insights, Google Tag Manager, Google AdSense, Google Ads, Elementor and Hostinger.
Who makes Site Kit by Google?
Site Kit by Google is made by Google.
What are the alternatives to Site Kit by Google?
The closest alternatives to Site Kit by Google in our directory are Google Search Console, Google Analytics, Yoast SEO, Rank Math and All in One SEO (AIOSEO).
How does Site Kit by Google compare with other SEO plugins and apps?
Site Kit by Google's GPA of 2.8 is higher than 60 of the 78 other SEO plugins and apps we grade, and level with 6.
Is Site Kit by Google good value for money?
ToolGPA grades Site Kit by Google A for value for money. Site Kit by Google has no paid plan.
Could I make my own version of Site Kit by Google?
Site Kit by Google is free, so making your own would save you nothing.
Where this guide comes from
The prices, plans, platforms and features were read from Site Kit by Google’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Google's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Google. Prices change, so check sitekit.withgoogle.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Site Kit by Google, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/site-kit-by-google
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Site Kit by Google: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/site-kit-by-google
Know someone choosing between SEO plugins and apps?
Send them this guide: toolgpa.com/tools/site-kit-by-google/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO plugins and apps after Site Kit by Google, each with an Insider's Guide of its own.
- SEO Plugins & Apps Insider's GuideEvery one of the 79 SEO plugins and apps we grade, compared
- Slim SEO Insider's GuideWordPress SEO plugin that sets meta tags and schema with no setup3.4 GPA
- SmartCrawl Insider's GuideWordPress SEO plugin from WPMU DEV with audits, schema and autolinks3.2 GPA
- XML Sitemap Generator for Google Insider's GuideFree WordPress plugin that builds and updates XML and HTML sitemaps3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Site Kit by Google’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Site Kit by Google is a trademark of its owner, and this guide is not made, paid for or approved by Google. Prices and plans change: check sitekit.withgoogle.com before you buy.