Media File Renamer review (2026): is the free plan enough?

WordPress plugin that renames media files to descriptive names

Free plan · from $39/yrSEO PluginsChecked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA

Media File Renamer report card

2.8GPA

Good · out of 4.0 · graded Oct 23, 2026

Best for renaming WordPress media files in bulk

Media File Renamer gives WordPress media files clean names from their title or ALT text, one by one or in bulk, and updates the links to them across the site. Renaming from what's in the picture, the post title or an ACF field needs Pro, whose AI runs through a separate plugin, and the maker itself advises a backup before you rename anything.

Who Media File Renamer is for

Fits if your media library is full of camera or download filenames
Works for stores that want product images named after their products, on Pro

Who Media File Renamer is not for

Skip it if your site isn't on WordPress, as there's no standalone app
Tight if you stay free, since Vision AI, post title and ACF renaming, numbered names and metadata sync need Pro
Watch out: the AI features run through Meow Apps' separate AI Engine plugin, according to the changelog
Watch out: yearly licenses renew automatically, lifetime ones include support for the first year only, and refunds stop at 14 days
Watch out: the maker advises a backup before renaming, as some plugins can keep the old file references

See the alternatives

Why Media File Renamer gets a 2.8

Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.

AValue for moneyStarter is $39 a year for 1 site, about $3.25 a month, under $4.79, which is 60% of where this category's cheaper quarter starts. Lifetime licenses run from $299 for 5 sites to $699 for 2,500, with support for the first year only.
BFree plan and trialThe free plugin renames from title or ALT text, automatically or by hand and in bulk, with name suggestions from metadata, locking and undo. A site could stay on it; Vision AI and metadata sync are Pro.
CFeaturesAutomatic and bulk renaming with references updated, lock and undo, and on Pro Vision AI, post title and ACF naming, numbered names and metadata sync. It does file renaming fully, but that's one small part of SEO.
CEase of useNo rating on record. Bulk renaming is one action, but the maker advises a backup first since some plugins can keep old file references, so there's checking to do afterwards.
BPlatforms and integrationsWeb only, inside WordPress, listed with Meow Apps' own AI Engine and SEO Engine, Advanced Custom Fields and WPML. No standalone app.

What these grades rest on. Graded from this listing, whose facts were read from Meow Apps' own pages and the plugin's WordPress.org page on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.

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Where Media File Renamer stands among SEO plugins and apps

Media File Renamer's GPA of 2.8 is higher than 60 of the 78 other SEO plugins and apps we grade, and level with 6.

It stands best on value for money (A, above 53 of 78) and worst on ease of use (C, above 0).

Its paid plans start at $3.25 a month when paid by the year, against a middle price of $9.99 for the category: 1 of the 58 others that charge start lower.

On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.

Each grade against the category

Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. Media File Renamer’s own letter is outlined.

AValue for money
Above 53 of 78, level with 25
BFree plan and trial
Above 47 of 78, level with 15
CFeatures
Above 9 of 78, level with 43
CEase of use
Above 0 of 78, level with 59
BPlatforms and integrations
Above 31 of 78, level with 47

Price against what you get

Each dot is one of 70 SEO plugins and apps. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.

Features, ease of use and platforms, averaged

What paid plans start at, a month (each step along is roughly double) →

The best score at each price
Has a free plan
No free plan

The full chart, and the best SEO plugins and apps at every price

Keep Media File Renamer, or make your own?

You could make this

What Media File Renamer does at its core is plain work, and that is the kind of thing an AI app builder makes well.

You would give up one thing, listed below, and little else. It costs $39 a year. An AI app builder starts at about $19 a month on our listings, and you only need it while you build. Media File Renamer is open source, so there is a third way: take its code and run it yourself.

What you could make

It runs in a browser, which is where something home-made would run too.

What you could not

AI features, unless you pay a model provider for each request yourself.

What this rests on. Media File Renamer’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

What is Media File Renamer?

Media File Renamer is a WordPress plugin from Meow Apps that renames media library files to clean, descriptive names and updates the references to them across the site. The free version renames from a file's title or ALT text, by hand or in bulk, with undo and locking. Pro adds AI vision that reads the image itself, renaming from the attached post title or an ACF field, numbered names and metadata sync.

Worth knowing

It runs only inside WordPress, and the maker advises a backup before renaming, since some plugins can keep old file references.
Vision AI, post title and ACF renaming, numbered names and metadata sync need Pro.
Yearly licenses renew automatically; lifetime licenses include support only for the first year. Refunds are given within 14 days.
The AI features run through Meow Apps' separate AI Engine plugin, according to the changelog.

Key features

Automatic renaming: Renames files on upload or later from their title or ALT text, and updates the references to them in posts and pages.
Manual and bulk renaming: Edit a filename from the Media Library, the edit screen or the Renamer dashboard, or rename the whole library at once, filtered by status.
Lock and undo: Lock files so they are never renamed again, lock them automatically after a rename, and revert to an earlier filename.
Vision AI: Pro looks at the image content to suggest a filename. The free version suggests names from existing metadata only.
More auto methods: Pro renames from the attached post title, an ACF field or an anonymized name, numbers files to avoid duplicates and handles transliteration.
Metadata sync and logs: Pro keeps titles, ALT text, captions and descriptions in line with the filename, and logs each rename in SQL for review or rollback.

Media File Renamer pricing

As of Oct 23, 2026, Media File Renamer has a free plan, and paid plans start at $39 per year for 1 website.

Starts at: $39 per year for 1 website
Free plan: Free plugin on WordPress.org: rename media files from their title or ALT text, automatically or by hand and in bulk, with AI suggestions from metadata, file locking and undo.
Free trial: None listed

Plan	Price	What you get
Free	$0	The WordPress.org plugin: automatic and manual renaming, bulk operations, metadata-based suggestions, lock and undo.
Starter	$39per year for 1 website, renews automatically	Pro on 1 site: Vision AI, post title, ACF and anonymized renaming, numbered names, transliteration, SQL logs and metadata sync.
Standard Life	$299one-time, lifetime license for 5 websites	Pro on 5 sites with future updates and a first year of support. The yearly Standard license is $49.
Professional Life	$399one-time, lifetime license for 20 websites	Pro on 20 sites with future updates and a first year of support. The yearly Professional license is $69.
Developer Life	$499one-time, lifetime license for 500 websites	Pro on 500 sites with future updates and a first year of support. The yearly Developer license is $199.
Agency Life	$699one-time, lifetime license for 2,500 websites	Pro on 2,500 sites with future updates and a first year of support. Sold as lifetime only.

Read from meowapps.com on Oct 23, 2026. Prices change, so confirm with Media File Renamer before you buy.

Pricing in detail

Ways to pay less

Lifetime licenseLifetime licenses from $299
Media File Renamer Pro is sold with a one-time lifetime license from $299 for 5 sites up to $699 for 2,500 sites, with a first year of support.
Stated on meowapps.com
Other savingsDiscount for buyers who do not need support
Meow Apps says it can offer a discount to buyers who will do without support and share feedback, on request through its contact page. The amount is not stated.
Stated on meowapps.com

Every Media File Renamer discount and ways to spend less