Media File Renamer vs Rank Math (2026): which should you pick?

Pick Media File Renamer if

• Fits if your media library is full of camera or download filenames
• Works for stores that want product images named after their products, on Pro

Look elsewhere if

• Skip it if your site isn't on WordPress, as there's no standalone app
• Tight if you stay free, since Vision AI, post title and ACF renaming, numbered names and metadata sync need Pro
• Watch out: the AI features run through Meow Apps' separate AI Engine plugin, according to the changelog
• Watch out: yearly licenses renew automatically, lifetime ones include support for the first year only, and refunds stop at 14 days
• Watch out: the maker advises a backup before renaming, as some plugins can keep the old file references

Pick Rank Math if

• Fits if your site runs on WordPress and you want SEO settings in the editor
• Works for someone with several sites of their own, since PRO covers unlimited owned sites

Look elsewhere if

• Skip it if your site isn't on self-hosted WordPress or WordPress.com's Business plan, as it runs nowhere else
• Not for you if you need keyword, backlink or competitor research, which it doesn't do
• Tight if you build sites for clients, as PRO excludes them and Business is €27.99 a month at renewal
• Watch out: prices are in euros before VAT, billed yearly only, with a lower first year, and the 30-day refund skips renewals
• Pricey if you want AI writing, a separate Rank Math AI subscription from €6.99 a month billed yearly

Media File Renamer

• It runs only inside WordPress, and the maker advises a backup before renaming, since some plugins can keep old file references.
• Vision AI, post title and ACF renaming, numbered names and metadata sync need Pro.
• Yearly licenses renew automatically; lifetime licenses include support only for the first year. Refunds are given within 14 days.
• The AI features run through Meow Apps' separate AI Engine plugin, according to the changelog.

Rank Math

• It runs only inside WordPress, on a self-hosted site or on WordPress.com's Business plan; there is no standalone app.
• The pricing page shows prices in euros before VAT, billed yearly only, with a lower first year; the 30-day refund does not cover renewals.
• PRO is for sites you own only; client sites need Business (100 sites) or Agency (500 sites).
• AI writing tools are a separate Rank Math AI subscription, from €6.99 a month billed annually, with a 15-day trial included on paid plans.

Media File Renamer

Automatic renaming

Renames files on upload or later from their title or ALT text, and updates the references to them in posts and pages.

Manual and bulk renaming

Edit a filename from the Media Library, the edit screen or the Renamer dashboard, or rename the whole library at once, filtered by status.

Lock and undo

Lock files so they are never renamed again, lock them automatically after a rename, and revert to an earlier filename.

Vision AI

Pro looks at the image content to suggest a filename. The free version suggests names from existing metadata only.

More auto methods

Pro renames from the attached post title, an ACF field or an anonymized name, numbers files to avoid duplicates and handles transliteration.

Metadata sync and logs

Pro keeps titles, ALT text, captions and descriptions in line with the filename, and logs each rename in SQL for review or rollback.

Rank Math

On-page content checks

Scores each post against 30+ SEO tests in the editor, with focus keywords per post and suggestions for what to fix.

Schema markup

The free plugin covers 16+ schema types. Paid plans add a schema generator for building your own types and reusable templates.

Sitemaps, redirects and 404s

Builds XML sitemaps with custom post type support, manages redirects at scale and logs 404 errors, all from the WordPress dashboard.

Rank tracker and analytics

Pulls rankings and traffic from Google Search Console and Analytics into WordPress: 500 tracked keywords on PRO, 10,000 on Business.

AI Link Genius

Listed on the paid plans: internal link suggestions while writing, automatic keyword-to-page links and a broken link checker.

WooCommerce and local SEO

The free plugin adds schema and meta tags for WooCommerce products and local SEO tools; paid plans list WooCommerce SEO PRO and multiple locations.

Media File Renamer

• Free$0

  The WordPress.org plugin: automatic and manual renaming, bulk operations, metadata-based suggestions, lock and undo.

• Starter$39

  per year for 1 website, renews automatically

  Pro on 1 site: Vision AI, post title, ACF and anonymized renaming, numbered names, transliteration, SQL logs and metadata sync.

• Standard Life$299

  one-time, lifetime license for 5 websites

  Pro on 5 sites with future updates and a first year of support. The yearly Standard license is $49.

• Professional Life$399

  one-time, lifetime license for 20 websites

  Pro on 20 sites with future updates and a first year of support. The yearly Professional license is $69.

• Developer Life$499

  one-time, lifetime license for 500 websites

  Pro on 500 sites with future updates and a first year of support. The yearly Developer license is $199.

• Agency Life$699

  one-time, lifetime license for 2,500 websites

  Pro on 2,500 sites with future updates and a first year of support. Sold as lifetime only.

Rank Math

• Free€0

  The WordPress.org plugin: on-page checks, schema, sitemaps, redirects and Google Search Console and Analytics integration.

• PRO€8.99

  per month at renewal, billed annually (first year €7.99)

  Unlimited sites you own, no client sites, and 500 tracked keywords. €7.99 a month for the first year, then €107.88 a year, ex VAT.

• Rank Math + WP Rocket€13.99

  per month at renewal, billed annually (first year €11.99)

  PRO on unlimited sites you own plus the WP Rocket caching plugin for one site. €11.99 a month for the first year, ex VAT.

• Business€27.99

  per month at renewal, billed annually (first year €24.99)

  Up to 100 client sites and 10,000 tracked keywords, with priority support. €24.99 a month for the first year, ex VAT.

• Agency€64.99

  per month at renewal, billed annually (first year €54.99)

  Up to 500 client sites and 50,000 tracked keywords, with priority support. €54.99 a month for the first year, ex VAT.

Media File Renamer

• Lifetime license

  Lifetime licenses from $299

  Media File Renamer Pro is sold with a one-time lifetime license from $299 for 5 sites up to $699 for 2,500 sites, with a first year of support.

• Other savings

  Discount for buyers who do not need support

  Meow Apps says it can offer a discount to buyers who will do without support and share feedback, on request through its contact page. The amount is not stated.

Rank Math

• Other savings

  Lower price for the first year

  Paid plans cost less in the first year, ex VAT: PRO €7.99 a month then €8.99, Business €24.99 then €27.99, Agency €54.99 then €64.99.