Media File Renamer vs SureRank SEO (2026): which should you pick?
As of Oct 23, 2026, Media File Renamer grades higher than SureRank SEO: 2.8 against 2.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Media File Renamer grades higher on value for money. SureRank SEO grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Media File Renamer
WordPress plugin that renames media files to descriptive names
SureRank SEO
Lightweight WordPress SEO plugin with site checks and built-in AI
Which one is for you
Pick Media File Renamer if
- Fits if your media library is full of camera or download filenames
- Works for stores that want product images named after their products, on Pro
Look elsewhere if
- Skip it if your site isn't on WordPress, as there's no standalone app
- Tight if you stay free, since Vision AI, post title and ACF renaming, numbered names and metadata sync need Pro
- Watch out: the AI features run through Meow Apps' separate AI Engine plugin, according to the changelog
- Watch out: yearly licenses renew automatically, lifetime ones include support for the first year only, and refunds stop at 14 days
- Watch out: the maker advises a backup before renaming, as some plugins can keep the old file references
Pick SureRank SEO if
- Fits if the larger WordPress SEO plugins feel crowded and you want fewer settings
- Works for agencies covering up to 500 client sites on one Business license
Look elsewhere if
- Skip it if your site isn't on WordPress, as there's no standalone app
- Tight if you stay free, since redirects, the link manager, instant indexing, the schema builder and the AI tools are paid
- Watch out: $99 and $179 are first-year prices, and Pro renews at $149 and Business at $249 a year
- Watch out: there's no trial, only a 14-day money-back guarantee, and an expired license loses updates and support
How we grade them
| 2.8GPAMedia File RenamerGood | 2.6GPASureRank SEOGood | |
|---|---|---|
| Value for money | AStarter is $39 a year for 1 site, about $3.25 a month, under $4.79, which is 60% of where this category's cheaper quarter starts. Lifetime licenses run from $299 for 5 sites to $699 for 2,500, with support for the first year only. | CPro renews at $149 a year, about $12.42 a month, a little above this category's $10.99 middle, though it covers 10 sites. The first year is $99, and a lifetime license for 10 sites is $399 once. |
| Free plan and trial | BThe free plugin renames from title or ALT text, automatically or by hand and in bulk, with name suggestions from metadata, locking and undo. A site could stay on it; Vision AI and metadata sync are Pro. | BThe free plugin writes meta and social tags, an XML sitemap and JSON-LD schema, edits robots.txt, runs site and page checks and shows Search Console data. One site could run on it, but redirects and the AI tools aren't in it. |
| Features | CAutomatic and bulk renaming with references updated, lock and undo, and on Pro Vision AI, post title and ACF naming, numbered names and metadata sync. It does file renaming fully, but that's one small part of SEO. | BMeta and social tags, site and page checks, schema with a builder, XML, HTML, news and video sitemaps, redirects, a link manager, instant indexing and AI fixes. It covers the whole job, with redirects, links and AI on paid plans only. |
| Ease of use | CNo rating on record. Bulk renaming is one action, but the maker advises a backup first since some plugins can keep old file references, so there's checking to do afterwards. | CNo rating on record. Its settings are kept short, but you connect Search Console and set templates for each post type before the checks tell you much. |
| Platforms and integrations | BWeb only, inside WordPress, listed with Meow Apps' own AI Engine and SEO Engine, Advanced Custom Fields and WPML. No standalone app. | BWeb only, inside WordPress, with Google Search Console, WooCommerce, Elementor, WPML, Polylang, TranslatePress, Astra and Bricks listed. No standalone app. |
| Best for | renaming WordPress media files in bulk | a WordPress SEO plugin with short settings |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Media File Renamer and SureRank SEO. How we grade
Price against what you get
Media File Renamer starts at $3.25 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. SureRank SEO starts at $12.42 a month when paid by the year and scores 2.7.
SureRank SEO scores higher, and starts $9.17 a month higher: the question is whether the extra is worth that to you. Of the other SEO plugins and apps on the chart, 1 scores higher than Media File Renamer for less, and 1 scores higher than SureRank SEO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Media File Renamer is open source, according to its own site.
- SureRank SEO also covers site audit, content optimization, schema markup and internal linking.
At a glance
| Media File Renamer | SureRank SEO | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $39 per year for 1 website | $149 per year for 10 sites at renewal, after a first year at $99 |
| Free plan | Free plugin on WordPress.org: rename media files from their title or ALT text, automatically or by hand and in bulk, with AI suggestions from metadata, file locking and undo. | Free plugin on WordPress.org: meta titles and descriptions, Open Graph and X cards, an XML sitemap, JSON-LD schema, a robots.txt editor, Search Console data, and site and page SEO checks. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Meow Apps | Brainstorm Force |
| Price read from | meowapps.com | surerank.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Media File Renamer
- It runs only inside WordPress, and the maker advises a backup before renaming, since some plugins can keep old file references.
- Vision AI, post title and ACF renaming, numbered names and metadata sync need Pro.
- Yearly licenses renew automatically; lifetime licenses include support only for the first year. Refunds are given within 14 days.
- The AI features run through Meow Apps' separate AI Engine plugin, according to the changelog.
SureRank SEO
- It runs only inside WordPress; there is no standalone app.
- Annual prices are first-year rates: Pro renews at $149 and Business at $249 a year.
- Redirects, the link manager, instant indexing, the schema builder, news and video sitemaps and the AI tools need a paid plan.
- Paid plans carry a 14-day money-back guarantee; an expired license keeps working but loses updates and support.
Key features
Media File Renamer
- Automatic renaming
- Renames files on upload or later from their title or ALT text, and updates the references to them in posts and pages.
- Manual and bulk renaming
- Edit a filename from the Media Library, the edit screen or the Renamer dashboard, or rename the whole library at once, filtered by status.
- Lock and undo
- Lock files so they are never renamed again, lock them automatically after a rename, and revert to an earlier filename.
- Vision AI
- Pro looks at the image content to suggest a filename. The free version suggests names from existing metadata only.
- More auto methods
- Pro renames from the attached post title, an ACF field or an anonymized name, numbers files to avoid duplicates and handles transliteration.
- Metadata sync and logs
- Pro keeps titles, ALT text, captions and descriptions in line with the filename, and logs each rename in SQL for review or rollback.
SureRank SEO
- Meta and social tags
- Set titles, descriptions, robots tags and canonical URLs per post, with templates for whole post types, and Open Graph and X card tags for sharing.
- Site and page SEO checks
- A site check covers meta tags, Open Graph, sitemap, schema, robots.txt, canonicals, HTTPS and www redirects; page checks also look for broken links.
- Schema and sitemaps
- Outputs JSON-LD, breadcrumbs included, accepts custom JSON-LD and builds an XML sitemap. Paid plans add a schema builder and HTML, news and video sitemaps.
- Search Console in WordPress
- Connect Google Search Console to see clicks, impressions, top queries and visibility trends on the WordPress dashboard.
- Built-in AI on paid plans
- Fixes flagged issues, suggests internal links, writes meta tags in bulk, adds image alt text and makes social preview images, with no API key needed.
- Redirects, links and indexing
- Paid plans add a redirection manager, a site-wide internal link manager, instant indexing requests and a role manager for SEO settings.
Plans
Media File Renamer
Free$0
The WordPress.org plugin: automatic and manual renaming, bulk operations, metadata-based suggestions, lock and undo.
Starter$39
per year for 1 website, renews automatically
Pro on 1 site: Vision AI, post title, ACF and anonymized renaming, numbered names, transliteration, SQL logs and metadata sync.
Standard Life$299
one-time, lifetime license for 5 websites
Pro on 5 sites with future updates and a first year of support. The yearly Standard license is $49.
Professional Life$399
one-time, lifetime license for 20 websites
Pro on 20 sites with future updates and a first year of support. The yearly Professional license is $69.
Developer Life$499
one-time, lifetime license for 500 websites
Pro on 500 sites with future updates and a first year of support. The yearly Developer license is $199.
Agency Life$699
one-time, lifetime license for 2,500 websites
Pro on 2,500 sites with future updates and a first year of support. Sold as lifetime only.
SureRank SEO
Free$0
The WordPress.org plugin with meta and social tags, sitemap, schema, robots.txt editor, SEO checks and Search Console reports.
Pro$149
per year for 10 sites at renewal, after a first year at $99
Redirects, link manager, instant indexing, schema builder, news and video sitemaps and the AI tools on 10 sites. First year $99.
Business$249
per year for 500 sites at renewal, after a first year at $179
The same Pro features on up to 500 sites. The first year is $179, shown reduced from $249.
Pro Lifetime$399
one-time, lifetime license for 10 sites
Lifetime updates and support on 10 sites, shown reduced from $599. Can be split into 3 payments of $139 at checkout.
Business Lifetime$799
one-time, lifetime license for 500 sites
Lifetime updates and support on 500 sites, shown reduced from $999. Can be split into 9 payments of $94 at checkout.
Ways to pay less
Media File Renamer
- Lifetime license
Lifetime licenses from $299
Media File Renamer Pro is sold with a one-time lifetime license from $299 for 5 sites up to $699 for 2,500 sites, with a first year of support.
- Other savings
Discount for buyers who do not need support
Meow Apps says it can offer a discount to buyers who will do without support and share feedback, on request through its contact page. The amount is not stated.
SureRank SEO
- Other savings
Reduced first year on annual plans
SureRank's pricing page lists the first year of Pro at $99 and Business at $179, as introductory prices; renewals are at the full $149 and $249.
- Lifetime license
Lifetime licenses from $399
A single payment of $399 covers 10 sites and $799 covers 500, with lifetime updates and support, shown reduced from $599 and $999.
Common questions
Which is cheaper, Media File Renamer or SureRank SEO?
As of Oct 23, 2026, Media File Renamer is cheaper to start with: $3.25 a month when paid by the year, against $12.42 a month when paid by the year for SureRank SEO. Media File Renamer starts at $39 per year for 1 website, and SureRank SEO starts at $149 per year for 10 sites at renewal, after a first year at $99.
Which has a free plan, Media File Renamer or SureRank SEO?
As of Oct 23, 2026, both Media File Renamer and SureRank SEO have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.